10 Steps to a Great Business Website
10 Steps to a Great Business Website
2. Your customers are the vehicle that will enable you to reach your goals. Be sure to build your website for them.
3. Forget about using fancy splash pages and animations to introduce your website. Minimalist, intuitive design and clear communication are what really count.
4. Don't make your customers think; that's your job. Do make it easy for them to find what they are looking for on your website, without getting lost in the process.
5. Don't be obscure. Elaborate graphics and “mystery meat” navigation experiments are best left for personal projects.
6. Give your customers the detailed information they are looking for. This is easier in theory than it is in practice, as it is often hard work to put together detailed information, with photos if applicable, on your products and services.
7. The copy on your website is extremely important. Keep it direct, short, and clear. You need to say enough that your customers understand your message, but if you are too wordy or use emotive languages you will reduce the likelihood of a) visitors reading it and b) visitors believing it once they have read it.
8. Include a call to action on each page.
9. The search engines really do count; optimize your site for optimal placement.
10. Track the success of your website, and adjust accordingly!
Strange but true … According to Jared Spool, who studies how users interact with websites, a user's perception of page-load time correlates not to the actual time it takes pages to load, but rather to the ability of the user to achieve their goal on a website.
10 Steps to a Great Business Website - To learn more about this author, visit Julie King's Website.
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1. Define your business goals. Determine the results that you want your website to produce. Then build your website to meet your business goals. Pay close attention to how the site will generate revenue and/or decrease costs.
2. Your customers are the vehicle that will enable you to reach your goals. Be sure to build your website for them.
3. Forget about using fancy splash pages and animations to introduce your website. Minimalist, intuitive design and clear communication are what really count.
4. Don't make your customers think; that's your job. Do make it easy for them to find what they are looking for on your website, without getting lost in the process.
5. Don't be obscure. Elaborate graphics and “mystery meat” navigation experiments are best left for personal projects.
6. Give your customers the detailed information they are looking for. This is easier in theory than it is in practice, as it is often hard work to put together detailed information, with photos if applicable, on your products and services.
7. The copy on your website is extremely important. Keep it direct, short, and clear. You need to say enough that your customers understand your message, but if you are too wordy or use emotive languages you will reduce the likelihood of a) visitors reading it and b) visitors believing it once they have read it.
8. Include a call to action on each page.
9. The search engines really do count; optimize your site for optimal placement.
10. Track the success of your website, and adjust accordingly!
Strange but true … According to Jared Spool, who studies how users interact with websites, a user's perception of page-load time correlates not to the actual time it takes pages to load, but rather to the ability of the user to achieve their goal on a website.
10 Steps to a Great Business Website - To learn more about this author, visit Julie King's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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