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Leverage Social Media - LinkedIn Strategies

Guest post by: Rae Majors-Wildman

Article Overview: The birth of social media as part of the online marketing process for businesses has become a huge hit nowadays. Social networking such as LinkedIn has helped drive traffic to the business. It turned out to be a very valuable PR contact on which contacts ended up as clients to many.

Leverage Social Media - LinkedIn Strategies

The birth of social media as part of the online marketing process for businesses has become a huge hit nowadays. Social networking such as LinkedIn has helped drive traffic to the business. It turned out to be a very valuable PR contact on which contacts ended up as clients to many. Here are some LinkedIn strategies you can apply:

• 1. First, you need to know what you want out of your business, set some goals and decide what you would want out of linkedIn. Be specific, write down your goals and set out a timeframe.
• 2. Choose your target market and target area- do your research. A little bit of study on their traits and culture will help you see if this approach would be feasible.
• 3. Make your LinkedIn profile as interesting as possible. Put in a very impressive portfolio. Once you have this set up, link your profile to your website, blogs or your email signature.
• 4. After which you could create a LinkedIn group based on your target market. Be sure to communicate with your group members and answer questions if they have any. This serves as a mini forum where you can share some ideas and at the same time get some inputs
• 5. Research for other companies and industries. It can also be a great venue for future partnerships and business ventures. It's like building a mini database of different markets too. And you might be needing those contacts in the future
• 6. Don't limit your visibility on LinkedIn. Like any other social media such as twitter and facebook, it's a venue for conversation and attracting them to your business. Use your blogs, website, post events, and conduct webinars to keep the connection running consistently.

I hope these LinkedIn tips will help you on your way to success. Do these and see how great results you will be able to accomplish

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Article Tags: drive traffic, linkedin, marketing, online marketing, social media marketing, social networking



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Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
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