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Creating the Mindset for Success to Grow Your Business

Guest post by: Loren Fogelman

Article Overview: Deserving is an interesting concept. For some it is seen as a right and something positive. Others view it as a negative and feel guilt. When you think about deserving what are some of the thoughts you have? Do you deserve to carve out the time to grow your business? Do you deserve success?

Creating the Mindset for Success to Grow Your Business

Deserving is an interesting concept. For some it is seen as a right and something positive. Others view it as a negative and feel guilt. When you think about deserving what are some of the thoughts you have? Do you deserve to carve out the time to grow your business? Do you deserve success?

Deserving and feeling worthy go hand in hand. They are partners. Many times people are unable to achieve long lasting success because they do not feel they earned the right. Yes! That is right. Deserving something like success can be viewed as a right.

Typically when something is a “right” then there are rules and restrictions in reference to it. As much as people claim they love their freedom, we also tend to be creatures of habit. We create beliefs and rules. Beliefs and rules can be comforting. They help to make sense of the world. You know what to expect.

There are two types of rules. One set of rules is for when you are going to do something. It is based upon allowing or giving permission. For example, at the end of the day you deserve to sit down and relax. Another set of rules is when you will not do something. This is a restriction. You will not hire an assistant to help because you feel you ought to be doing it all yourself.

When deserving, worthiness and rights are based upon negative rules, you are living life from a restrictive place. Your perception, beliefs and thoughts all focus on restriction and what you cannot do. This can be extremely stressful because the focus is to avoid breaking a rule.

On the other hand, you have the ability to reframe anything you want. Just because you have always done things a certain way does not mean you cannot change. It is so much easier to move toward a goal or challenge than it is to avoid a problem. This is similar to having an offensive or defensive way of approaching your business.

Change is necessary if you want your business to be successful. Consider replacing the word “deserving” with “choice.” When you have a choice you become empowered. The restrictions are lifted. Having a choice creates infinite possibilities. Having a choice is expansive.

When you choose to do something, you become empowered. The limitations, restrictive rules and fears are eliminated. You do not need to have approval from others when you choose your focus and priorities. You are taking responsibility for yourself and your actions.

Choice allows you to freely build you business based upon being of service to others. With choice you also create the opportunity to set boundaries and take care of yourself. Look at how you are operating your practice. Consider which changes might need to happen in order to build your business based upon a healthy, functional dynamic. Choose how you want to set the tone for your practice.

Create boundaries, self care and stepping up to opportunities for growth. Choose to do what you know works. Listen to what resonates within you. Choose to find a way to bring what you’re dreams are into your business.

Having a healthy approach to business will free up your energy as you take the steps to grow your practice. Imagine how this would change the way you do business. Envision how a potential client might become more attracted to you because you are operating your business from a place of service based upon a model of self care, clear boundaries and healthy modeling. That sounds very client attractive.

Take your practice in the direction of your dreams. Decide what you choose to change. Practice the technique of Appreciative Inquiry. This approach is based on positive change, focusing on recognition and appreciation. You focus on what you and your business are doing well, strengths, successes, values and goals. Consider these two main questions: 1) What is going well and 2) What do you want more of? When you explore the options from this perspective, you are focusing on positive change and choosing a strengths-based approach to grow your business with confidence.

Activity: Begin to explore the rules or restrictions you have in reference to deserving. Brainstorm. List everything which comes to mind. As you do so you will begin to peel away the layers and expose the underlying beliefs. These core underlying beliefs contribute to your perception about what you deserve, what you feel worthy of and what your “rights” include.

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Article Tags: business success, Creating the Mindset for Success, goals, grow your business, loren fogelman, Mindset for Marketing Success, next level of success, strategic steps, tikkun olam



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My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Books for the Entrepreneur - Here's one of my most recent books The 100 Absolutely Unbreakable Laws of Business Success By Brian Tracy
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Online Brainstorming - If any of you have read Jack Canfield's Success Principles or Robert Allen & Mark Victor Hansen, Enlightened Millionaires, you will understand how these great concepts come about. Go back to the original text on Masterminding which is Napolean Hill in Think & Grow Rich. While their are many Mastermind groups out there right now, they arent really true to the original philosophy. In its purest form a mastermind group, or inner circle is a group dedicated to one goal, one cause and they all utilize their personal connections and resources to accomplish it. I think if you really wanted to creat a 'next best thing' you need to find people to join your inner circle. STaff, friends, suppliers, mentors anyone that can dedicate some time to working on it, launching it and reaping the benefits. I think doing one online would be great..who else would be interested?


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