Adopt an Emotion: JOY
Article Overview: JOY is a state of happiness or an expression of delight. Kids have great access to this emotion, and as an adult, somehow JOY doesn’t always feel "appropriate". That’s ridiculous.
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Free Download - The Compounding Effect of Choices By Mary Allen
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Adopt an Emotion: JOY
JOY is truly
one of my favorite emotions, isn’t it one of yours too? JOY is a state of
happiness or an expression of delight. Kids have great access to this emotion,
and as an adult, somehow JOY doesn’t always feel "appropriate".
That’s ridiculous. JOY can be brought to everything you do throughout the day.
It’s about acknowledging the well-being, success and good fortune in your life,
AND it’s also about the anticipation of "getting what you desire".
Which means, that simply by anticipating what you want… you can experience JOY.
Joy is a state you can choose, just because.
-
- What
brings you joy?
- What
are you joyfully anticipating?
- What
can you appreciate in your life right now?
Textbook
Definition: the
emotion evoked by well-being, success, or good
fortune or by the prospect of possessing what one desires. DELIGHT - the
expression or exhibition of such emotion; GAIETY - a state of
happiness or
felicity; and BLISS - a source or cause of delight.
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Article Tags:
adult,
appreciate,
bliss,
delight,
emotion,
expression,
joy,
kids,
state of happiness
About the Author: Mary Allen
RSS for Mary's articles - Visit Mary's website
Mary Allen, CPCC, MCC is America�s Inner Peace Coach, author of The Power of Inner Choice and host of Conversations with the Masters interviewing best-selling authors, speakers and coaches including Dr. Wayne Dyer, Caroline Myss, Debbie Ford, Byron Katie and others. Her clients include entrepreneurs, CEO�s, business owners and even a couple billionaires. Her passion is helping �conscious achievers� enjoy greater everyday inner peace, as they realize their inspired goals. Mary leads the annual weeklong Inner Peace Immersion Retreat where she challenges audiences to master quickly returning to inner peace from any emotional state. After years of successfully leading the year-long group coaching program, The Success and Inner Peace Boot Camp, Mary also now trains coaches to launch their own group coaching programs through the Beyond Six Figures for Coaches certification program. Mary is a graduate of University of Wisconsin (Madison), and both CTI and Coach U. Prior to coaching, Mary did executive search for large companies including Price Waterhouse, American Express and IBM. She enjoys veggie smoothies, yoga, meditation and walks at the beach with her husband John.
Click here to visit Mary's website

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Adopt an Emotion JOY
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- Here's how I have had success with cold calling:
Adopt the right attitude.If you fear/hate cold calling, chances are you are feeling like an intruder. The person on the other end of the line isn't making us feel that way. We are. Why do we feel like an intruder? Could be a couple of reasons. One: we don't really believe in the value our product offers. Two: we aren't calling a somewhat qualified prospect. The person you are calling has problems. He/she WANTS solutions.
EXAMPLE: I cold called someone yesterday. An ad agency. The web site offered a direct line to the agency principal. This was the conversation: "Hi, I'm a direct response copywriter who works with agencies who are swamped with writing projects. Do you ever hire outside writers?" [i:4b9wkh89]KEY: In one sentence he knows what I want. Before I called, I know that most agencies hire outside writers. It's a question of whether or not they need one now. [/i:4b9wkh89] His response? Yes. Now , here's where I need to resist the temptation to [u:4b9wkh89]tell[/u:4b9wkh89] him how great I am. I simply said, "I'd like to email you some evidence that shows how I can add value for your clients. Where can I email it to?" He gave me his email address and that was the end of the cold call. He didn't say , hmmmm, that would be nice...he simply, literally told me his email addresss. That's a sign he has a need. I sent him off some recent results I produced for a client. Yesterday he sent me an email asking to learn more about me. Who knows where it will go but it started with a cold call. So, why did this approach allow me to be heard and generate interest? I knew something about my potential prospect's needs. I let him know quickly what I was after. I didn't try to bend his ear with a 'Stop me when you hear something you like' story. Try this and see how if works for you. It's important to believe what you are offering can change the life of the person you're calling. Once you believe that, it's easy to understand that every time you make a call , you have a chance to make a difference for someone.
Re: Is A Business Plan A Waste Of Time?
- [quote="Kevin":dzvusovb]... However, after reading some of Martin Lindstrom's "Buyology: Truth and Lies About Why We Buy"... I'm beginning to think that all business plans and traditional market research (i.e. using focus groups, surveys, etc.) are a total waste of time. No joke, I'm serious.
Lindstrom says "That's because, just like market research, economic modeling is based on the premise that people behave in a predictably rational way", but "Most of the brain is dominated by automatic processes, rather than deliberate thinking. A lot of what happens in the brain is emotional, not cognitive." ("Buyology" pg 28). Basically, consumers will tell you one thing, and do simply do another with their unconscious minds.[/quote:dzvusovb]
Please explain more.
I get your point, but STRONGLY disagree with your generalized statement that bplans and traditional market research are a total waste of time.
Statements such as this without sufficient evidence are dangerous to potential young entrepreneurs who might trust your opinion.
The business owner who does their own business plan will find that it is not a waste of time.
Think about the probable benefits from completing just one component of market research in a business plan: A comparative analysis of your competition.
A wealth of information critical to planning your survival will be gained from a well organized SWOT of your competitors and their products/services. (SWOT analysis is certainly not limited to plotting logical decisions. Emotion can be factored in the analysis.)
You know as well as I do that it has been understood for a while now that most buying decisions are emotional and nearly devoid of logical decision making.
Many sources say that focus groups are an inefficient use of resources. Your conclusion that [quote="Kevin":dzvusovb]I'm beginning to think that all business plans and traditional market research (i.e. using focus groups, surveys, etc.) are a total waste of time. No joke, I'm serious.[/quote:dzvusovb] because focus groups are found to be inefficient is wrong.
Your logic is faulty. You must qualify your statement more.
Re: Is A Business Plan A Waste Of Time?
- [quote="MississippiInventor":1gcdhgrl]Please explain more.
I get your point, but STRONGLY disagree with your generalized statement that bplans and traditional market research are a total waste of time.
Statements such as this without sufficient evidence are dangerous to potential young entrepreneurs who might trust your opinion.
The business owner who does their own business plan will find that it is not a waste of time.
Think about the probable benefits from completing just one component of market research in a business plan: A comparative analysis of your competition.
A wealth of information critical to planning your survival will be gained from a well organized SWOT of your competitors and their products/services. (SWOT analysis is certainly not limited to plotting logical decisions. Emotion can be factored in the analysis.)
You know as well as I do that it has been understood for a while now that most buying decisions are emotional and nearly devoid of logical decision making.
Many sources say that focus groups are an inefficient use of resources. Your conclusion that [quote="Kevin":1gcdhgrl]I'm beginning to think that all business plans and traditional market research (i.e. using focus groups, surveys, etc.) are a total waste of time. No joke, I'm serious.[/quote:1gcdhgrl] because focus groups are found to be inefficient is wrong.
Your logic is faulty. You must qualify your statement more.[/quote:1gcdhgrl]
Hi MississippiInventor,
All I'm saying is that if your data collected is unreliable, then what was the point of collecting it in the first place (i.e. creating a business plan)? But at the end of the day, it's just my opinion and I knew my post would draw out strong opposition. I'm a huge fan of branding expert, Martin Lindstrom's research and he's been hired by multi-billion/million dollar companies as a consultant, so his logic (and my decision to side with him) can't be too far fetched. In fact, Martin was able to raise millions from investors to conduct his brain study research on consumer behavior. You see, the key isn't to necessarily stop creating business plans... BUT to learn to "unlearn" and to look at how we can find the truth behind why people support (and favour) some products/services, instead of others.
Things like focus groups, and customer surveys are ineffective and archaic tools (I already explained why in my previous post).
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