Networking Not Once, Not Twice, But Constantly
Networking Not Once, Not Twice, But Constantly
Before I started my business I had been attending seminars and events for personal and professional development back in the early 1990s and one of the things that was constantly re-iterated, was the need for networking, in order to get ahead. This was for the corporate world as an employee - how much more important is it for us as self-employed business operators? I bought books about networking and read constantly. Much of what I learnt back then still applies today.
During that time I met Australia’s networking guru, Robyn Henderson who wrote Networking for $uccess and a multitude of other books on networking. In fact I kept in contact with Robyn, letting her know how much I enjoyed her books and what I’d been learning, and do you know what happened? Robyn became one of my clients a few years later! Networking even occurs in simple written communication, in this case letters and cards as it was pre-Internet.
I strongly believe that networking isn’t something to be carried out when work has dried up (which was this VA’s problem) but rather something that is continuously worked upon, every single week. It doesn’t matter how busy you are, something constructive should be done regularly towards the building of your business. Otherwise, a few weeks or a couple of months down the track you’ll find things quiet again and wonder what’s happened?
You stopped networking, that’s what happened!
Networking can happen both online and offline and, in fact, I believe it’s important that both are carried out equally. We may operate virtual businesses but clients can still be found locally and quite close to where you live and work. Why ignore this potential client base?
Make it a habit to network regularly every week and over time you’ll find a constant stream of enquiries and client contact happening which will keep moving your business onward and upward. And if you get too busy, you can then outsource or sub-contract to others, or simply pass the work on!
Networking Not Once Not Twice But Constantly - To learn more about this author, visit Kathie Thomas's Website.
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A chance comment from a Virtual Assistant on a forum during the week prompted me to think about the message they were conveying. They gave the impression that they only networked now and then for their business when they ran out of work, but not often otherwise.
Before I started my business I had been attending seminars and events for personal and professional development back in the early 1990s and one of the things that was constantly re-iterated, was the need for networking, in order to get ahead. This was for the corporate world as an employee - how much more important is it for us as self-employed business operators? I bought books about networking and read constantly. Much of what I learnt back then still applies today.
During that time I met Australia’s networking guru, Robyn Henderson who wrote Networking for $uccess and a multitude of other books on networking. In fact I kept in contact with Robyn, letting her know how much I enjoyed her books and what I’d been learning, and do you know what happened? Robyn became one of my clients a few years later! Networking even occurs in simple written communication, in this case letters and cards as it was pre-Internet.
I strongly believe that networking isn’t something to be carried out when work has dried up (which was this VA’s problem) but rather something that is continuously worked upon, every single week. It doesn’t matter how busy you are, something constructive should be done regularly towards the building of your business. Otherwise, a few weeks or a couple of months down the track you’ll find things quiet again and wonder what’s happened?
You stopped networking, that’s what happened!
Networking can happen both online and offline and, in fact, I believe it’s important that both are carried out equally. We may operate virtual businesses but clients can still be found locally and quite close to where you live and work. Why ignore this potential client base?
Make it a habit to network regularly every week and over time you’ll find a constant stream of enquiries and client contact happening which will keep moving your business onward and upward. And if you get too busy, you can then outsource or sub-contract to others, or simply pass the work on!
Networking Not Once Not Twice But Constantly - To learn more about this author, visit Kathie Thomas's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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