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For Something To Change, You Need to Change!

Guest post by: Pat Mussieux

Article Overview: Have you heard the expression: “If you keep doing what you’re doing, you’ll keep getting what you’re getting!”? To expect different results is the definition of insanity. For our business to grow, there are times when we must stop, review, assess and make some changes.

For Something To Change, You Need to Change!

Have you heard the expression: “If you keep doing what you’re doing, you’ll keep getting what you’re getting!”? To expect different results is the definition of insanity. For our business to grow, there are times when we must stop, review, assess and make some changes.

”If we did all the things we are capable of doing, we would truly astound ourselves.” – Thomas Edison, 1847-1931

It takes creative genius, some days, to keep our businesses going and growing. Other times, we just need to be open to new ideas and new ways of getting our message out there.

Today, I want to share some things that have worked very well for me – and, perhaps, you just haven’t tried them yet!

Radio Shows: This is such a great way to get some publicity. Today, Blog Talk Radio is a popular forum for many entrepreneurs. If you just Google the words Blog Talk Radio and then insert your industry – I am confident that you will get contact information for many different radio shows and hosts. As well, there is always LIVE radio! I host my own show, monthly, and have had the opportunity to interview some very amazing guests. So, start today – make contact – get prepared – ensure you are approaching radio hosts with something to offer THEM…….it’s not all just about you.

Video: A few years ago, video marketing didn’t even exist – at least, it wasn’t the phenomenon that it is now. So easy to do – and it’s free – so why wouldn’t you? Get yourself a You Tube video account, buy a flipcam (or some sort of recorder) and start talking. Find ways to be creative and unique – but, bottom line, get your message and your face out there.

Information Products: This is another very easy and economical way to promote your business – your message to the world. Again, check out your industry and see what people are offering. This can be anything from a one-page special report (PDF download for your subscribers) through to a full-blown, extensive Home Study System.

Ezine: This is simply an electronic newsletter. Most entrepreneurs have one now. My tips to you include: keep it professional, keep it simple, ensure it provides great (and relevant) content, and add a bit of your own personality to it. Many of my colleagues have a section at the end of their ezine for ‘classified ads’ – that can be one way of generating some revenue. I recommend that your ezine be sent out weekly – every other week, at the very least. Otherwise, it’s just not worth it. People won’t remember you!


Teleseminars: I love doing tele-seminars. They are easy and they are fun. Once again, it is a way to get your name out there – either as a guest or as a host. I offer my complimentary tele-seminars once a month – once people register, they benefit from receiving the audio of the recording so they can listen to the content over and over again, at their leisure. A tele-seminar is very simply a ‘class’ offered by way of telephone. It’s as easy as dialing the phone…….typically, it would be a long distance number for you to call. Consider the money you are saving by not having to travel somewhere to attend a class! If you are the host, the world is full of experts ready to share their message with your listeners. Again, be sure that your ‘life purpose’ (busine ss mission) is aligned and it makes sense for you to provide your information and/or to host the information.


Write an e-book: People love the convenience of this tool. It’s easy for you to create content based on your own experience and expertise. Or, as some of my colleagues have done, interview experts in your field and use that content to create your own e-book. It’s another great way to generate publicity, revenue and build your list.

Networking: This is one of the best ways to get your name out there. It’s all about developing relationships, whether on line or off line. The key is to ensure you are networking in the right place with the right people when it comes down to the work you do – and where you can find your ideal clients. Set a goal to get out to 2-3 networking events a week and help people to get to know you. People do business with people they know, like and trust. It’s the ‘face to face’ factor that works in this respect.

Warm letters: Direct mail marketing still works very well in this day and age. Not everyone is glued to their computer. And, when was the last time you received anything special, or of unique interest, in your mailbox? Create something that matches your personality and your purpose, and get it out there. It can be a simple postcard! Reach out and touch people in this old-fashioned way – you will be remembered.

CONCLUSION

When it comes to growing our business, it’s all about the marketing. We should be marketing 3-4 hours a day when we are in start-up mode and at different times of the week once we have gained a foot-hold in the market.


“All great achievements require time.” – David Joseph Schwartz

What is one thing you could do different this week to grow your business? What opportunity exists for you to think differently and, therefore, act differently – to take your business to the next level?

YOUR ASSIGNMENT

1. Choose one of the items listed above, if you haven’t tried it yet, to grow your business this month.

2. If you need help, find a mentor or coach, who has had the experience and who can help you.

3. Collaborate with a colleague and create something together.

4. Do it today!

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Article Tags: business success, change, Confidence and courage, Marketing and Mindset, Pat Mussieux, PR, promote your business, publicity, Radio Shows, Teleseminars, women in business



Related Forum Posts
Re: Spellcheck? - [quote="TheAnonymousMan":2f894q6j]When discussing the majority of people I would definitely say that most people hit the "Change" or "Ignore" button without thinking too much about the correct spelling of a word. All bosses are concerned about is getting the report to the Directors meeting on time.[/quote:2f894q6j] That probably depends on what the "majority" are trying to accomplish. I have word set to alert me about misspellings and grammatical problems, so I fix most as I go. But I also add names etc to the dictionary because I get tired of seeing the red and green squiggles when I know the info is right. If you're only going to click "Change" or "Ignore" then why bother to take the time to use spell check????? Business people that I work for want the info compiled in a timely manner and they want it right - which is fine because that's the way I strive to do any project. Sending out a memo, letter, report etc with obvious spelling and grammatical mistakes makes the person and the company look bad as far as I'm concerned. Shri
Re: e-Commerce and e-Payment providers - Hi GT It is only fairly recently that people in South Africa have been able to get full use of Paypal as we were only able at one time to make payments but not receive them. Fortunately this has now changed. I have received money through Global X Change for one of the affiliate programs that I promote and have found them pretty good as the money is normally transferred directly into my bank account within 2-3 days and I have not had any problems with them. MichelleJ
Re: Obama Wants Social Security for Illegals - [quote="Alan Mater":3kaa8sg4] Obama WILL make changes... but they're not the changes we as a country need or should look forward to.[/quote:3kaa8sg4] Sad but this is exactly how I feel about it. Change is coming - but unless I'm really wrong, it is not a change this country needs. Amazing how much a good speaker with a good speech writer can do. If you paid attention to the things he said "off script" - much of it is frightening. Chris
Are you an Opportunity Addict? - 1) if you find yourself saying yes without thinking about how it will affect your other priorities 2) you have over 10 projects/inventions going on at the same time and this seems normal to you 3) you have spent hundreds and thousands of dollars on manufacturing, prototypes, etc. not to mention thousands of hours of your time....but you havent followed through on any of it 4) most of your projects are falling behind or have completely fallen off your radar....which is fueling your frustration The first step in recovery is to recognize this as a pattern of self sabotage. If you are clear in what your overall goals and objectives are, you should be able to create a lens through which you measure opportunities. You create your life, and your to do list. Change, Add, Remove, Adjust time-lines - whatever you like. But remember that every piece of unfinished business - stays that way J
You are too young - I don't really believe (I've been into web designing for 7 years now... I started in 2000) there is any web design laws. Besides the fact that you can't use copyrighted images on web design without permission from the original author. Also, any web designs you do you may want to have it copyrighted so other's can't steal your idea's or whatever... of course, you can offer a "Copyright Change" option for a bit more money that will allow you to be able to transfer the copyrights and give exclusive rights to the purchaser. All in all, don't worry about the laws... you should be fine, just remember that if your in the U.S. that if your making over $400 (or maybe its $600) in revenue, you'll have to pay taxes to the government... and please get a LLC, although its not a big thing with web designs, you could get into legal trouble somewhere in the business. Lastly, use contracts for when your selling or use agreements to clear the air so that you can have a safe business and you'll have some backing up if you ever are taken to court.


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