Promote your Business - its your glue!
Promote your Business - its your glue!
The following is an overview of different areas that you may wish to consider:
Your business is your business; most businesses need promotion in some shape or form and this is the area that can be left to the professionals whilst you handle the day to day running to bring profitability.
Your business success and credibility rely on the support of many different communities. Yet simultaneously communicating with multiple audiences can be a complex challenge.
Effective public relations can help drive your business goals and can establish and maintain your credibility. If you position your company and its offerings clearly and consistently to all of your audiences, you will begin to build credibility with them. You will also gain their trust and attention when you interact with them again and again.
Most of us are influenced by the media and what it has to report. There is no greater benefit to your company than a positive mention in a printed article, a newscast or online publication.
The following are some ways in which you can grab and keep the media’s attention:
Take the time to build awareness - give key media targets enough information to build interest in your products and services. Think ahead and start to build attention prior to product launches with online or local newspaper press releases for example.
Focus on what differentiates you – prepare corporate messages that refer to exactly what your company is and how its products stand apart from others in the field.
Anticipate the media’s needs – accurate, quality information provided in a timely fashion is fundamental to maintaining credibility. By anticipating the needs of a busy editor or reporter, you become a valued resource and help ensure consistent press from your target publications.
Once you have established yourself as a credible source of information about the issues facing your marketplace, reporters will want to hear from you.
Only a communications expert can effectively navigate this delicate process to craft messages, develop a strategy and help you establish credibility with sensitivity and dexterity. Make sure that you have a strong, media-savvy Public Relations Firm who can demonstrate thorough understanding of each of your target audiences and what it will take to build credibility with your future clients.
Look for a solid P.R firm that has proven expertise in pitching stories to high-profile reporters at national business and financial as well as specifically targeted publications; select broadcast mediums; and vertical trade publications. Start now to properly position your company and build your credibility for the future.
Most of the successful businesses that are around today have increased revenue by concentrating on sales. Whether you are selling a product or a service the quickest and most effective method is to use an in-house sales team or outsourcing to a telemarketing specialist. With the adoption of different sales techniques, and after having spent valuable time and money trying to reinvent the wheel, you will discover that there are very little options, techniques or gimmicks that are able to overturn conventional wisdom and revolutionize how people sell over the telephone.
Fortunately or unfortunately the basics of telephone sales will always come down to two things; people like to do business with people they like and no matter how much they like you, a prospect will only buy over the phone if you have something that will benefit them. It is really that easy.
You might ask, "If telesales was really that easy why wouldn't everyone flourish at it?" The answer is simple…to keep the level of energy necessary to establish rapport, generate enthusiasm and have the courage to push for the sale on every call, is very difficult to maintain. As executives and managers we must realize the importance of motivation, maintaining a positive atmosphere and consistently emphasizing the importance of on-going training in order to facilitate teamwork, knowledge and enjoyment in a very difficult work environment. Telesales is not "rocket science" but if it is done correctly, with the heart felt enthusiasm that it requires, combined with a few simple straight forward telesales tools and techniques, then your team will succeed.
Managers and executives industry wide miss the opportunity to increase productivity and the overall success of any telesales initiative by failing to provide the ongoing support necessary to ensure success. Attitude is a little thing that makes a big difference. Enthusiasm is not only a necessity but should be a requirement in any telesales environment.
Telemarketing is a noble profession that has been unscrupulously dragged through the dirt by amateurs who think they have to lie, cheat and steal to have success. Your team should know their product, and the market for their product, inside and out, and at the very least, you need to make sure they have any requested information at their fingertips.
Your telesales professional must be prepared for every call. If a person is surprised or stumbles over their words they are ill prepared and will have credibility issues with the prospect. Nothing is worse when you hear a person stumbling over their presentation, rustling through papers, or putting a prospect on hold thereby making a busy person wait because the telesales professional was not adequately trained to handle a question or objection. Now is it possible to totally prepare your team for any eventuality? No, but you can make sure that they can hold their own. How do you do that you may ask? Here are some of the steps to make sure your team is prepared:
We recommend that you work with these phrases and questions until you find a combination that works for you and each individual of your team. The key is, it must be a combination that each individual within your team can apply to his /her own unique personality. It is a difficult task because of the myriad of personalities that you encounter and rest assured "one size does not fit all" but their comfort or discomfort will be very visible to the prospect and their success will depend on your ability to help them develop a presentation that is tailor made for their unique personalities.
Being prepared includes preparing your team so they will know what to do when the customer replies with one of three general options. First, what will they do if the prospect says, "I can talk to you now"? He or she could say, "Not now, later.” Or the response may be some form of, "Not interested." Your team needs to have a plan for at least these three basic customer responses.
Rapport building on the telephone is developed through "listening" not through talking. Asking clear, concise, appropriate questions that are geared to assisting and benefiting the prospect are the best way to build rapport. When you are tempted to interrupt, bite your tongue and when you are anxious to get your message across, stop yourself. Verbal clues are given by the client and in most instances he will direct your telesales professional exactly where he wants to go, which is closing. (Given your marketing department has done their job and put you in front of the right market). Also remember that it is within human nature to help people and as long as you present yourself in a courteous, friendly and respectful manner than you have won half the battle in building a rapport with your prospect.
Just asking questions does not work. It does not work to qualify their prospect, and it does not work to set their prospect at ease. If anything, this strategy puts them at a disadvantage and makes the prospect not want to speak with your Telesales Professionals!
The real truth is that in today’s marketplace there are very few sales opportunities that are not complex. Economic fluctuations, corporate downsizing, reorganization, tighter budgets, consolidation and literally scores of other realities have dictated that even simple sales have become more complicated.
“Enthusiasm” is a communicable virus that should "flow" through your organization like an epidemic and will make your company a success you will enjoy!
Promote your Business its your glue - To learn more about this author, visit Joe Cooper's Website.
Like this article? Share it with your friends
Once you have obtained the working capital or business finance to launch your business you will need a marketing plan in order to sell your service or product. The options are advertising and marketing, or employment of a PR firm and/or a telemarketing company to take your product to the consumer. It is not enough just having the perfect concept as it will be useless unless it is successfully marketed.
The following is an overview of different areas that you may wish to consider:
Your business is your business; most businesses need promotion in some shape or form and this is the area that can be left to the professionals whilst you handle the day to day running to bring profitability.
Your business success and credibility rely on the support of many different communities. Yet simultaneously communicating with multiple audiences can be a complex challenge.
Effective public relations can help drive your business goals and can establish and maintain your credibility. If you position your company and its offerings clearly and consistently to all of your audiences, you will begin to build credibility with them. You will also gain their trust and attention when you interact with them again and again.
Most of us are influenced by the media and what it has to report. There is no greater benefit to your company than a positive mention in a printed article, a newscast or online publication.
The following are some ways in which you can grab and keep the media’s attention:
Take the time to build awareness - give key media targets enough information to build interest in your products and services. Think ahead and start to build attention prior to product launches with online or local newspaper press releases for example.
Focus on what differentiates you – prepare corporate messages that refer to exactly what your company is and how its products stand apart from others in the field.
Anticipate the media’s needs – accurate, quality information provided in a timely fashion is fundamental to maintaining credibility. By anticipating the needs of a busy editor or reporter, you become a valued resource and help ensure consistent press from your target publications.
Once you have established yourself as a credible source of information about the issues facing your marketplace, reporters will want to hear from you.
Only a communications expert can effectively navigate this delicate process to craft messages, develop a strategy and help you establish credibility with sensitivity and dexterity. Make sure that you have a strong, media-savvy Public Relations Firm who can demonstrate thorough understanding of each of your target audiences and what it will take to build credibility with your future clients.
Look for a solid P.R firm that has proven expertise in pitching stories to high-profile reporters at national business and financial as well as specifically targeted publications; select broadcast mediums; and vertical trade publications. Start now to properly position your company and build your credibility for the future.
Most of the successful businesses that are around today have increased revenue by concentrating on sales. Whether you are selling a product or a service the quickest and most effective method is to use an in-house sales team or outsourcing to a telemarketing specialist. With the adoption of different sales techniques, and after having spent valuable time and money trying to reinvent the wheel, you will discover that there are very little options, techniques or gimmicks that are able to overturn conventional wisdom and revolutionize how people sell over the telephone.
Fortunately or unfortunately the basics of telephone sales will always come down to two things; people like to do business with people they like and no matter how much they like you, a prospect will only buy over the phone if you have something that will benefit them. It is really that easy.
You might ask, "If telesales was really that easy why wouldn't everyone flourish at it?" The answer is simple…to keep the level of energy necessary to establish rapport, generate enthusiasm and have the courage to push for the sale on every call, is very difficult to maintain. As executives and managers we must realize the importance of motivation, maintaining a positive atmosphere and consistently emphasizing the importance of on-going training in order to facilitate teamwork, knowledge and enjoyment in a very difficult work environment. Telesales is not "rocket science" but if it is done correctly, with the heart felt enthusiasm that it requires, combined with a few simple straight forward telesales tools and techniques, then your team will succeed.
Managers and executives industry wide miss the opportunity to increase productivity and the overall success of any telesales initiative by failing to provide the ongoing support necessary to ensure success. Attitude is a little thing that makes a big difference. Enthusiasm is not only a necessity but should be a requirement in any telesales environment.
Telemarketing is a noble profession that has been unscrupulously dragged through the dirt by amateurs who think they have to lie, cheat and steal to have success. Your team should know their product, and the market for their product, inside and out, and at the very least, you need to make sure they have any requested information at their fingertips.
Your telesales professional must be prepared for every call. If a person is surprised or stumbles over their words they are ill prepared and will have credibility issues with the prospect. Nothing is worse when you hear a person stumbling over their presentation, rustling through papers, or putting a prospect on hold thereby making a busy person wait because the telesales professional was not adequately trained to handle a question or objection. Now is it possible to totally prepare your team for any eventuality? No, but you can make sure that they can hold their own. How do you do that you may ask? Here are some of the steps to make sure your team is prepared:
We recommend that you work with these phrases and questions until you find a combination that works for you and each individual of your team. The key is, it must be a combination that each individual within your team can apply to his /her own unique personality. It is a difficult task because of the myriad of personalities that you encounter and rest assured "one size does not fit all" but their comfort or discomfort will be very visible to the prospect and their success will depend on your ability to help them develop a presentation that is tailor made for their unique personalities.
Being prepared includes preparing your team so they will know what to do when the customer replies with one of three general options. First, what will they do if the prospect says, "I can talk to you now"? He or she could say, "Not now, later.” Or the response may be some form of, "Not interested." Your team needs to have a plan for at least these three basic customer responses.
Rapport building on the telephone is developed through "listening" not through talking. Asking clear, concise, appropriate questions that are geared to assisting and benefiting the prospect are the best way to build rapport. When you are tempted to interrupt, bite your tongue and when you are anxious to get your message across, stop yourself. Verbal clues are given by the client and in most instances he will direct your telesales professional exactly where he wants to go, which is closing. (Given your marketing department has done their job and put you in front of the right market). Also remember that it is within human nature to help people and as long as you present yourself in a courteous, friendly and respectful manner than you have won half the battle in building a rapport with your prospect.
Just asking questions does not work. It does not work to qualify their prospect, and it does not work to set their prospect at ease. If anything, this strategy puts them at a disadvantage and makes the prospect not want to speak with your Telesales Professionals!
The real truth is that in today’s marketplace there are very few sales opportunities that are not complex. Economic fluctuations, corporate downsizing, reorganization, tighter budgets, consolidation and literally scores of other realities have dictated that even simple sales have become more complicated.
“Enthusiasm” is a communicable virus that should "flow" through your organization like an epidemic and will make your company a success you will enjoy!
Promote your Business its your glue - To learn more about this author, visit Joe Cooper's Website.
Like this article? Share it with your friends
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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