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Brevity and Clarity

Guest post by: Keith Hanna

Article Overview: My favourite piece of feedback

Free Download - Lag Time By Keith Hanna
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Brevity and Clarity

I once asked my mentor Jay Conrad Levinson for feedback on something I had written. Jay, who has published over 10 million marketing books, became that successful by writing clearly about complex subjects.

His feedback on my writing was: "Keith, I prefer writing that is brief and clear. Yours is neither. Love Jay".

This was my favourite piece of feedback of all time.

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About the Author: Keith Hanna
RSS for Keith's articles - Visit Keith's website

Keith Hanna’s experience as a coach spans over 15 years and includes helping entrepreneurs and growing companies identify and implement the changes needed to take their success to the next level. With a commitment to creating tangible value for his clients, Keith has worked with leaders in a wide variety of industries and at every stage of their careers and personal lives. His career as a coach began as a natural extension of his work as a product designer helping entrepreneurs turn their vision into innovative products. Through that work, Keith realized the most important innovations entrepreneurs had to make were inward focused. Those who were able to deal with the stresses caused by personal and business changes around them were able to make those changes work for them, and were able to live greater lives and build greater businesses. Keith holds a Master’s Degree in Environmental Design from the University of Calgary, with a specialization in industrial design and new venture development. He is author of two books, StepUp and Higher Purpose, Higher Profit, as well as an accomplished speaker and facilitator. Keith lives with his wife and two children at the foot of the Rocky Mountains in Bragg Creek, Alberta, from which he makes mountain climbing excursions in the summer and dog sledding trips in the winter.

Click here to visit Keith's website Dashed Line

More from Keith Hanna
Playing to Win and Not to Not Lose
Lag Time
In The Right
Emotional Choice
Considerations For Valuing a Service Business


Related Forum Posts
Re: Clarity Trumps Persuasion Re: Clarity Trumps Persuasion - Jeff, Thanks, great stuff !!! Clarity or "KEEP IT SIMPLE" is probably the best advice anyone can ever give or get when involved in any business or personal situation. Over 30 years of manufacturing ladies apparel has taught me two critical business lessons: 1-You will never get a 100% perfect outcome so In the BEGINNING,take your time, exhaust all your resources and energy and plan, plan, plan. . . If it STARTS off right it you'll get close to the desired outcome. 2-Keep it simple I now will add "Clarity" to my formula for success. CLARITY AND KEEPING IT SIMPLE BREEDS SUCCESS . . . . I know the advice above is simple but isn't that what it's all about. Thanks Ringo, This information not only was great for my website but it reminded me that "keeping it simple and clear" got me and my teams through some wicked situations Best wishes Barry
Re: Clarity Trumps Persuasion Re: Clarity Trumps Persuasion - Wow, I would really recommend everyone to go through the presentation. It's not so much that it's new information, but their presentation simply reaffirms in a concise way what we know about marketing and sales conversion. Clarity trumps persuasion indeed!


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