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Value is What Value Does

Written by: Keith Hanna

Article Overview: value is the intersection of drive, talent and need

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Value is What Value Does

For years, the financial industry has been selling the idea that freedom is "I only do what I want to do". OK by me. This is the first of three conditions for ultimate value. If I have to do something I don't like doing or don't really want to do then I'm not truly free.

Second idea: Richard Clark said to me once that his success as a lawyer comes from "I only do what only I can do". He builds teams of people to do the other stuff. If something needs to be done and someone else can do it, then he has someone else do it. So far in this value equation, true value is the intersection of drive and talent. These are two necessary but insufficient conditions for value creation. There is a third idea that completes the trinity.

The last idea is based on service: "I only do what someone really needs me to do". This is about my value to someone else, regardless of whether I get paid or not.

So value is the intersection of drive, talent and need:

I only do what I want to do, what only I can do and what someone really needs me to do. It's an ideal. How close I get to the ideal, I think determines my quality of life.

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About the Author: Keith Hanna
RSS for Keith's articles - Visit Keith's website

Keith Hanna’s experience as a coach spans over 15 years and includes helping entrepreneurs and growing companies identify and implement the changes needed to take their success to the next level. With a commitment to creating tangible value for his clients, Keith has worked with leaders in a wide variety of industries and at every stage of their careers and personal lives. His career as a coach began as a natural extension of his work as a product designer helping entrepreneurs turn their vision into innovative products. Through that work, Keith realized the most important innovations entrepreneurs had to make were inward focused. Those who were able to deal with the stresses caused by personal and business changes around them were able to make those changes work for them, and were able to live greater lives and build greater businesses. Keith holds a Master’s Degree in Environmental Design from the University of Calgary, with a specialization in industrial design and new venture development. He is author of two books, StepUp and Higher Purpose, Higher Profit, as well as an accomplished speaker and facilitator. Keith lives with his wife and two children at the foot of the Rocky Mountains in Bragg Creek, Alberta, from which he makes mountain climbing excursions in the summer and dog sledding trips in the winter.

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