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Attention Speakers seeking the Christian market

Guest post by: Mary McKay

Article Overview: I’m so grateful that a speaker contacted me yesterday to make an inquiry about speaking in the Christian market. For those of you who are passionate about Christianity and becoming a celebrated speaker in the field, there’s much to learn before you have the right to get paid for it. I have good and bad news for you.

Attention Speakers seeking the Christian market

I’m so grateful that a speaker contacted me yesterday to make an inquiry about speaking in the Christian market. For those of you who are passionate about Christianity and becoming a celebrated speaker in the field, there’s much to learn before you have the right to get paid for it. I have good and bad news for you. First, the good news.

There is good money to be made in the Christian market. You know that, but it hasn't been your experience because you've been speaking for free at your own church, someone else's and haven't really figured out yet how to monetize those presentations. But you're determined to make it work.

Christian Speakers Bureaus are quick to tell you that you need to have the credibility and experience before they will represent you. That means a significant list of churches that have hired you in the past, well-written copy on your website, social media and a good following.

Remember, bureaus want speakers that already have established excellence! And why not? They are paid a percentage of your speaking fee. Why would they spend their time selling an unknown when the sales cycle is considerably less with a well-known figure for whom they are certain will be getting a standing ovation?

If you have the brand and the expertise and the experience, you can get a fee plus expenses, plus the privilege of selling your products.

Here's the bad news...if you are not positioned properly and your marketing outreach isn't well-constructed, thorough and consistent, you'll be below the line of visibility. Your telephone won't ring with invitations to speak. You have to make it ring. And if your phone isn't ringing, speakers' bureaus won't give you the time of day, nor will churches other than your own or your friends and family's own.

To make matters worse, if you do reach out to bureaus before you have your act together, you will de-legitimize yourself and compromise your credibility. Don't embarrass yourself by not being positioned and not taking the time to professionally package your expertise.

It's a privilege to stand before an audience and get their attention. Any audience! So, let's work together to package your expertise so that your marketing efforts reflect your intention to join the ranks of other successful Christian experts who speak.

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Article Tags: brand, Christian expert who speak, Christian market, Mary McKay, public speaking, Speaker, speaking, turnkey speaker



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Advertisement that sales - Plan your marketing programme. It should include commitment to capital resources. If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads. Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company. Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles. A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action. When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers. Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!


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