Tweet

Can Your Business Benefit From Article Marketing?

Guest post by: Denise Griffitts

Article Overview: Article marketing is one of the most useful methods of promoting a business online. Not only is it easy and low-cost, it works and anyone can do it!

Can Your Business Benefit From Article Marketing?

Article marketing is one of the most useful methods of promoting a business online. Not only is it easy and low-cost, it works and anyone can do it! By writing articles on your areas of expertise and offering this content free of charge to online and offline publishers, you can:

1. Spread the word about your services, products and reviews to your target market.
2. Demonstrate your professional knowledge about your industry or niche.
3. Create a body of work that continues to "sell" you and your website long after the initial article creation.
4. Create a following of interested and engaged readers who will refer you or your services to others.

On another note, other website owners, bloggers, and newsletter publishers are constantly looking for quality content to provide to their readers. You help them out by providing your well-written, targeted articles. In return they include a plug about you and your business, called the "author resource box," at the bottom of the piece. The resource box includes a link to your site. So, they get free content, and you get free publicity. It's a win-win situation. You may be wondering if article marketing will work for your niche or industry. The short answer is yes! There are blogs and newsletters and ezines and websites on just about every topic under the sun, from accounting to Zoroastrianism. Here's a short list of businesses that can benefit from article marketing:

• Service providers (virtual or traditional)
• Virtual Assistants
• Bloggers
• Affiliate marketers
• Ebook Authors
• Info product sellers
• Online Store owners
• Coaches and consultants
• Realtors
• Podcasters
• Membership site owners
• Authors
• Speakers
• Network marketers
• Owners of niche websites

In short, if you're selling something, offering professional services, or trying to drive traffic to your website or blog, article marketing can be extremely beneficial for you. It's one of the most efficient ways to attract targeted visitors, to build trust among your readers, and to gain new customers or clients.

Here are some broad examples:

• Bloggers can use article marketing to attract readers to their blogs and increase their subscriber base.
• Bloggers can use article marketing to write reviews about affiliate products and increase their revenue streams.
• Webmasters can use article marketing to create valuable backlinks, and increase website traffic.
• Writers can use article marketing to exhibit their writing skills, educate readers, and attract clients.
• Hairstylists can use article marketing to share hair care tips, showcase their expertise, and attract business to their salons.
• Dog trainers can use article marketing to share dog training lessons, and inform the public about the needs at a local shelter.
• Fitness professionals can use article marketing to share fitness and health tips, exercise tips and healthy recipes, thereby creating a body of work that tells potential clients that they know their craft and can be trusted to help clients with their fitness goals.
• Dentists can use article marketing to share information about gum disease, whitening systems, new developments in periodontal care and just about anything else that is of benefit to their patients and potential patients.

Whatever your passion or field of expertise, article marketing can benefit you and your business. When used correctly, it can successfully attract targeted traffic to your website or blog, grow your mailing list, help you become an expert in your field, build trust with your readers, make your website more popular, spread your name and website across the Web, add backlinks to your site, allow you to "advertise" free, brand yourself and your business, and generate sales. As you can see, the benefits of article marketing are numerous. So who can benefit from article marketing? You can! And, it starts with just one article.

Next in this series:

5 Steps to Marketing Your First Article What Makes Quality Content?

What Kind of Articles Work Best?

Offline Article Marketing Secrets

How to Find Article Writers and PLR (Private Label Rights) Articles

Advanced Article Marketing Skills

How to Write a Killer Resource Box

Top 10 Article Directories

Five Tips to Marketing Your Articles to Get Them More Exposure

Tracking Your Article Marketing Results

Be sure to signup for our newsletter or RSS feed so these articles arrive in your email box when they are published.

Related Articles
  Top Tips for Successful Article Marketing
  Top Article Marketing Ideas That Produce Results! ~Part 2
  How To Do Article Marketing: The Basics
  Article Marketing Versus PPC Marketing for Your Online Income Based Business!
  5 Benefits of Promoting an Internet Home Based Business Opportunity Using Articles
  How to get a better response to your marketing by turning features into benefits
  Article Marketing Doesn't Work
  Steps to Follow That Make Article Writing Really Simple
  Article Marketing - A Highly Effective Marketing Tool
  How to Get Great Leads to Your Legitimate Internet Based Business Website by Writing Quality Articles
  Should I Use Article Marketing or Not?
  The Top Free Internet Marketing Methods To Help You Generate Traffic
  How to Leverage Your Home Business Marketing Articles
  Article Marketing Tips For Internet Home Based Businesses
  Understanding Article Marketing Research
  Internet Home Business Tips - Article Marketing
  What to do with Article Marketing?
  Writing Articles Will Explode Your Business And Your Profits!
  How to Submit Articles to Directories
  The Basics of Article Marketing Research

Article Tags: article marketing, article submissions, blogging, viral marketing
Referred by: http://www.onlinebizu.com



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Why should I hire a virtual assistant for SEO purposes? - Do you find it hard to find time for rest because of promoting your business or your website all by yourself? Well, perhaps it is the right time for you to hire the services of an SEO virtual assistant. Virtual assistants for SEO services will help you on the process of improving your rankings within search engine results to achieve an increase in natural traffic. The higher your site in the search engine results page, the more traffic and sales conversions you will obtain. Using the services of virtual assistants (VAs) certainly is the best method to move in order immediate results and in reduced operational charges. This provides a great answer especially for a small business owner whoever company is actually considerably expanding, and the jobs have normally doubled. Here are some of the services that a virtual assistant can do for you: • Traffic Geyser • Main Street Marketing • Data Entry • Web Research • Market Samurai • Managing Facebook • Managing Twitter • SEO • Local Business Listing Robot • Traffic Revolution • Infusionsoft • Senuke • Angela’s Banklink • Linkjuicer • Blogging • SMM • Virtual Assistant • Personal Assistant • Article Writing • Spinning Article • Press release • Email Response Handling • Online Order Processing • Word Processing • Forum/Comment Posting • Social Bookmarking • Video Editor • Internet Marketing • Email Marketing • Link Building • Powerpoint Presentations • Web Development • Other Administrative Support
Re: What or Who Sparks Your Business Interest - It's interesting to see what the different motivations are by Age Category. I've noticed this around me: 20 to 29yr olds: Motivator: Money 30 to 39yr olds: Motivator: Success/Ambition 40 to 49yr olds: Motivator: Family comes first 50 to 59yr olds: Motivator: Leaving a legacy i've only gone that far in my analysis. Of course this is a braid generalization but I find that it helps direct my marketing to individuals in different age brackets. The product/service can be the same but the Marketing message (Benefit Statement) to a 20 year will revolve around "Money" vs. a 30-something would be on their "Self Image"


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Top 5 Tips for Better Online Ads

Five Ways to Show Honest Appreciation

Fighting the Saw-Tooth Affect

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.