Business Intelligence: Get the Goods on Your Customers, Partners, and Competitors
Business Intelligence: Get the Goods on Your Customers, Partners, and Competitors
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Business Intelligence Directories
If it’s a relatively large business, you can find it listed with business intelligence directories such as Hoovers.com and Business.com, which provide detailed company information, including revenue,
company executives, competitors, and more.
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Company Website
Visit the company website. Read about the company and its management. Review management bios
for current responsibilities and past accomplishments. Read the news section to see what’s been happening recently: big sales win; running out of money; lawsuit; lots of hype; or no news at all. And be sure to go back in history to see how the company has evolved, and discover any challenges and successes it has encountered.
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News Websites
If the company is public, visit a news source such as Reuters.com or CanadaNewsWire.com, or the public stock exchange website to review news and press releases. Public companies are required to report both good and bad news, but they will often quickly remove bad news from their own website – something they can’t do on other websites.
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Media Archives
The Way Back Machine at www.archive.org stores websites as they looked in the past. Other websites archive information from numerous sources. By searching and reviewing news articles written about a company – both present and past - you can gauge how the industry and media view a company, as opposed to press releases, which are written by the company.
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Search Engines and Newsgroups
Conduct a general search on the company and its executives on major search engines and newsgroups.
You may be surprised at what you will find!
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Government Agencies
Departments and organizations such as the Securities Commissions, Business Registration, Patent and Trademarks office, Superintendent of Bankruptcies, and others now offer free (or low cost) access to information on company directors, incorporation details, insider trading, and more.
Business Intelligence Get the Goods on Your Customers Partners and Competitors - To learn more about this author, visit Mathew Georghiou's Website.
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You just learned about a sales or business development opportunity. Or, perhaps, you encounter a new competitor. Now what? The first step is to gather information – and the Internet can be an effective and inexpensive source to do so. Here’s how:
__________________________
Business Intelligence Directories
If it’s a relatively large business, you can find it listed with business intelligence directories such as Hoovers.com and Business.com, which provide detailed company information, including revenue,
company executives, competitors, and more.
__________________________
Company Website
Visit the company website. Read about the company and its management. Review management bios
for current responsibilities and past accomplishments. Read the news section to see what’s been happening recently: big sales win; running out of money; lawsuit; lots of hype; or no news at all. And be sure to go back in history to see how the company has evolved, and discover any challenges and successes it has encountered.
__________________________
News Websites
If the company is public, visit a news source such as Reuters.com or CanadaNewsWire.com, or the public stock exchange website to review news and press releases. Public companies are required to report both good and bad news, but they will often quickly remove bad news from their own website – something they can’t do on other websites.
__________________________
Media Archives
The Way Back Machine at www.archive.org stores websites as they looked in the past. Other websites archive information from numerous sources. By searching and reviewing news articles written about a company – both present and past - you can gauge how the industry and media view a company, as opposed to press releases, which are written by the company.
__________________________
Search Engines and Newsgroups
Conduct a general search on the company and its executives on major search engines and newsgroups.
You may be surprised at what you will find!
__________________________
Government Agencies
Departments and organizations such as the Securities Commissions, Business Registration, Patent and Trademarks office, Superintendent of Bankruptcies, and others now offer free (or low cost) access to information on company directors, incorporation details, insider trading, and more.
Business Intelligence Get the Goods on Your Customers Partners and Competitors - To learn more about this author, visit Mathew Georghiou's Website.
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
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