Tweet

When to Press Your Printing Needs

Written by: Mathew Georghiou

Article Overview: Process, Spot, Laser, Inkjet, photocopy … have you confused? Choose the right printing option and get a great result at the best price. Choose the wrong option and pay big bucks for sub-standard quality. Read about the various printing options that are available. Discover which option offers the best quality and cost for your printing needs.

When to Press Your Printing Needs

Not so long ago, your options for printing your organization's brochures and related materials were limited — you either went to a high volume (high cost) commercial press, or you tried to make do with a low quality office printer. Either way, you compromised on cost or quality. Today, however, you have numerous printing options to choose from. Knowing what's available and the benefits and drawbacks of each option can help you choose a printing process that suits your budget and your quality demands. You can use a different process for different types of materials — here's a quick summary of options:

Four-Color Press (or Process Color) – the best and most versatile option when you need high volume and high quality.

Spot Color Press – the least expensive option when you need higher volume and fewer than four colors, but this process may or may not provide reasonable quality (depends on the quality of the press—ask your printer for samples).

Color Laser Printer – the best choice when you need very good quality and low quantities. (Most printers offer this option and many offices now have their own color laser printers.)

Color Photocopier – when low to acceptable quality will do, and for low volumes only. Color laser printer is usually a better option. For high volumes, investigate spot color press.

Inkjet Printer – when moderate quality will do, for minimal quantities. Using higher quality paper can improve quality somewhat but color laser is usually a better option.

It is also important to note that the design of the print piece itself is an important factor in the resulting quality. An experienced designer will match your needs to your budget.

Related Articles
  printing
  Green Marketing - The Proof is in the Profit
  Canvas photo prints
  I Don’t Care About You
  Use Service To Open Doors To New Prospects

Article Tags:



Related Forum Posts
Re: The Best Method for Online Marketing - In order to write a press release, you must determine the subject of your story. It can be about an event that affects your industry, or it can be about a change in your company that will affect your customer base. Press releases are in all actuality ‘cookie cutter’. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format.
Press Release Builder Tool - Hi Shri - I would be happy to. What do you need from me? Please PM me the details. Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees. - Hi Mary, Maybe you have something New to offer. You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it. Just an idea. Be blessed Beat
Re: Owning a social network software...How is it?? - Hi Orxan, Thanks a lot for giving time and the information provided. Yes, I have been doing Press releases and posting blogs too. These are the primary marketing tools for any business in todays scenario. I'd further appreciate any ideas or steps that can be initiated to market SNet. Any more suggestions will be certainly appreciated. Thanks Ashish
Re: Looking to outsource my sales - With a budget of $1,500 I know a guy in India who will do all these works on your website for you SEO Articles writing Article Submissions Forum Postings Website Submissions Press Release Link Exchange Video Submission If interested pm me and i send you his linl


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Purchasing Real Estate using the SBA 504 Loan

2011 Global Brand Trends Letter

Working Across Borders

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.