Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

About Those Words



About Those Words
   



Traveling over the holidays to visit family outside of Denver, we were fortunate to arrive after a blizzard stranded thousands at the airport, and depart before the cancellation of flights for a second storm. However, our holiday presents were not as fortunate. Okay, things happen.

Following up on the undelivered gifts we were informed by a customer service representative, "Your packages are scheduled to arrive on the 26th." No packages arrived on the 26th or the 27th or the 28th or the 29th ... you get the point. Yet each time we called back, we were told they should be delivered tomorrow.

Credibility could have been preserved if the carrier had simply told us the truth. Inundated with hundreds of thousands of displaced packages due to a two-day transportation shutdown, they had no idea when our particular packages would be delivered. Instead, they did what many people do. They chose weasel words to evade, retreat and avoid commitment. They told us what they thought we wanted to hear.

Like a weasel sucking out an egg's content without destroying the shell, weasel words give the appearance of communicating information as they suck out meaning. Words like many, much, should, maybe, often, some or seems can be put in that category. So can common workplace phrases like: "it has come to my attention;" "many people think;" "it has been decided;" or "we can deal with that later." It's easy to find them. Just listen for what is not being said and you'll spot the weasel words.

These avoidance, non-committal spin words erode communication, trust and credibility. Of course, we all use them from time to time. But there's a difference when we opt for their use to intentionally deceive. People who deliberately choose weasel words to deflect conflict, disagreement, obligation or accountability are not people who are winning at working.

People who are winning at working know the power of words to build relationships, influence results, and enhance trust. They also know their power to diminish credibility, motivation and results if they're used to create spin, deflect accountability or avoid commitment. Every word you use is a choice to build or diminish trust.

While weasel words attempt to soften the impact of unpopular messages, especially in the workplace, in reality they build walls, diminish confidence, increase suspicion, enhance rumors, and reduce results. Honest communication comes with risk, but so does dishonest communication, and those risks are greater.

Just so you know, I won't be using that delivery carrier anytime soon. Not because the packages missed the mark, I can understand that, but because their words did. Like Mark Twain said, "When in doubt, tell the truth."

(c) 2007 Nan S. Russell. All rights reserved.



About Those Words - To learn more about this author, visit Nan Russell's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Selling Power 26
  Selling power - learn what it is and while you're at it learn what the ultimate selling tool is too. It's something you use everyday. Master this and watch your sales take-off.
How Positive words can change the mind of the customer
  Use positive words
The Strategic Use of Powerful Words, According To Your Strategic Thinking Business Coach
  Your Strategic Thinking Business Coach strongly believes that it is important to convey your ideas in a strategic manner by capturing the attention of the reader or listener you are addressing. The power of words i...
Wise Words for your Customers
  It's very easy to fall into the trap of using of using the same old words time and time again, your customer may nod off, never let that situation develop, avoid at all times use creative words to keep your customer...
Create High Impact Copy
  Newsletters and brochures need writing skills (which you know you have because you did okay in high school) which you may want to polish up to best promote your services.

Related Forum Posts Related Forum Posts
Ad words Ad words
Re: Page content Re: Page content
Re: Feedback on a New Company Name Re: Feedback on a New Company Name
Free Business ebooks Free Business ebooks
Kathy Duva  - mother of three is CEO of Main Events Kathy Duva - mother of three is CEO of Main Events
China Forbes - Pink Martini China Forbes - Pink Martini
Content is King... Or Is It? Content is King... Or Is It?
Meet Mary Sue Milliken - chef and restaurant owner Meet Mary Sue Milliken - chef and restaurant owner

 
About the Author


Nan Russell
(Visit Nan's Website)
Nan S. Russell is the author of "Hitting Your Stride: Your Work, Your Way". She is also the host of "Work Matters with Nan Russell" weekly on webtalkradio.net. Nan Russell has spent over 20 years in management, most recently with QVC as Vice President. Sign up to receive Nan's "Winning at Working" tips and insights at www.nanr ussell.com
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Nan Russell's

Complete
List Of
Business-Coach
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Nan Russell's Complete List of Business-Coach Articles For FREE!
Become An Author