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Sales Management-Coaching the Team

Guest post by: Glenn Parsons

Article Overview: Sales Team leadership critical for success. Categorizing your sales team.

Free Download - Building a Meaningful Annual Review Process By Glenn Parsons
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Sales Management-Coaching the Team

Every day leaders of sales teams must make decisions regarding the best use of their time-which activity will yield the greatest return on investment. Because compensation in the sales organization is tied directly to results, those in sales typically "get it." Successful sales leaders are ruthlessly efficient with their time - it becomes part of their DNA. This approach to time provides sales leaders the opportunity to focus on their most valuable resource - their sales team. Leveraging the talents of the individuals on the sales team is the best way to ensure the success of the organization as a whole. When working with individual salespeople, how does the sales leader decide how to distribute his/her time? One effective tool involves categorizing members of the team into three groups of "players" :

  1. Experienced stars - regularly meet or exceed sales goals
  2. Individuals close to hitting their sales goals, but they may not be there yet
  3. Individuals not yet meeting their sales goals, including those new to the organization
Note how your time is actually being spent with the sales force and allocate your time and efforts appropriately. Be careful not to fall into the trap of allowing "C players" to demand a disproportionate amount of time or resources. In fact, greater potential for increased performance exists by focusing on the needs of "A" and "B" players - especially your "A" players.

Clearly, circumstances at a given point in time should influence the way in which you allocate your time. Is the sales team seasoned or are there many salespeople new to the organization? Is there specific, sales organization-wide problem that needs immediate attention?

As a rule of thumb time should be divided in roughly equal amounts across the three categories, regardless of the number of individual salespeople within each catagory. This approach ensures the proper blend of immediate results and investment in future sales success.

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Home > Business-Coach > Glenn Parsons > Sales ManagementCoaching the Team >
Article Tags: organizational sales success, Sales Management, Sales team leadership
Referred by: http://www.skye-solutions.com/

About the Author: Glenn Parsons
RSS for Glenn's articles - Visit Glenn's website

Glenn Parsons, managing director of SKYE Business Solutions, is a seasoned executive with a unique blend of entrepreneurial/start up and public company experience. His background and insight positions him well as a trusted advisor and valuable asset to many organizations across several different industries. With a strong legacy of executive sales leadership in venture backed technology firms, his ability to help identify and solve both strategic and tactical issues is demonstrated repeatedly. He is widely recognized for his skills as a leader, communicator, strategic thinker, problem solver, coach and mentor. His relentless focus on growth has positive impact upon revenue, profits, market share, and issues associated with organizations looking to scale.

Areas of Expertise:

 Glenn has assisted many organizations in need of improved organizational performance. Some ways in which organizations have benefited from his efforts include:

Improved sales performance and forecasting
Increased productivity, focus and accountability
Development of strategy and objectives
Enhanced core leadership strength and alignment
Development of “next level leaders

Background and Credentials Prior to SKYE Business Solutions, Glenn honed his skills in business development, executive sales leadership, operations, and professional services. Glenn's industry experience includes network security, communications, wireless access, enterprise software, and data storage. He has extensive domestic and international experience having established relationships and developed business with organizations in many countries throughout the world, especially in the EMEA and Asia Pac regions. His experience, strategic vision and leadership skills prepared him to serve in a variety of executive leadership roles, especially relating to revenue generation. He has held senior leadership positions at System Industries, Fiberlink Communications, CenterStone Software and VFA.

Glenn earned a Bachelor of Arts degree in economics from Harvard University and his MBA in High Technology from Northeastern University. He serves on several boards and is active in a number of community and professional organizations.



Click here to visit Glenn's website
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