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Your Sales Organization has Never Been So Important

Guest post by: Glenn Parsons

Article Overview: Time to reinvest in one of your company's most valuable resources-your sales force. Optimize the effectiveness of your sales forc.e

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Your Sales Organization has Never Been So Important

Challenging economic times over the past two years have affected every business in one way or another. Just over one year ago a research study of over 2,500 sales organizations found that many companies cut back on investments in their sales teams. Two-thirds of the companies surveyed reported budgets being cut for sales training, lead generation and sales force automation tools. At the same time almost nine out of ten of these same companies reported raising their sales quotas for the year. The paradox is clear. One year later the results of follow-up research indicates the strategy failed. Reliance on outside economic forces alone (an improved economy) to grow company revenue is a dangerously uncertain game to play. After retrenching for the better part of two years many organizations have now come to the conclusion that it is time to reinvest in one of their most valuable resources-their sales force.

Senior management is looking to optimize the effectiveness of their sales force. The challenges are many:

  1. Overcoming customer resistance to new spending
  2. Formulating the right strategies to help salespeople win the business
  3. Maximizing sales results while better managing selling costs
  4. Leveraging sales to major new customers
  5. Adapting sales strategies and execution when salespeople may be inexperienced or unprepared
  6. Hiring the right salespeople and positioning them to be successful
  7. Reducing or eliminating discounting
  8. Reaching C-level management in the organization
  9. Shortening the sales cycle
  10. Selling consultatively
  11. Implementing a repeatable sales process
  12. Automating sales tools
  13. Improving forecasting
Sales force optimization has never been more important than it is today. It requires a commitment by the leaders of the company to invest in an area that may have been neglected recently. However, the return on investment is clear, quantifiable, and sustainable. Effective execution will lead to improved results and attainment of growth objectives.

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Home > Business-Coach > Glenn Parsons > Your Sales Organization has Never Been So Important >
Article Tags: sales force effectiveness, sales organization
Referred by: http://www.skye-solutions.com/

About the Author: Glenn Parsons
RSS for Glenn's articles - Visit Glenn's website

Glenn Parsons, managing director of SKYE Business Solutions, is a seasoned executive with a unique blend of entrepreneurial/start up and public company experience. His background and insight positions him well as a trusted advisor and valuable asset to many organizations across several different industries. With a strong legacy of executive sales leadership in venture backed technology firms, his ability to help identify and solve both strategic and tactical issues is demonstrated repeatedly. He is widely recognized for his skills as a leader, communicator, strategic thinker, problem solver, coach and mentor. His relentless focus on growth has positive impact upon revenue, profits, market share, and issues associated with organizations looking to scale.

Areas of Expertise:

 Glenn has assisted many organizations in need of improved organizational performance. Some ways in which organizations have benefited from his efforts include:

Improved sales performance and forecasting
Increased productivity, focus and accountability
Development of strategy and objectives
Enhanced core leadership strength and alignment
Development of “next level leaders

Background and Credentials Prior to SKYE Business Solutions, Glenn honed his skills in business development, executive sales leadership, operations, and professional services. Glenn's industry experience includes network security, communications, wireless access, enterprise software, and data storage. He has extensive domestic and international experience having established relationships and developed business with organizations in many countries throughout the world, especially in the EMEA and Asia Pac regions. His experience, strategic vision and leadership skills prepared him to serve in a variety of executive leadership roles, especially relating to revenue generation. He has held senior leadership positions at System Industries, Fiberlink Communications, CenterStone Software and VFA.

Glenn earned a Bachelor of Arts degree in economics from Harvard University and his MBA in High Technology from Northeastern University. He serves on several boards and is active in a number of community and professional organizations.



Click here to visit Glenn's website
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