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The Nine Types of Art Buyers

Guest post by: Barbara Garro

Article Overview: Personalities, fascinating stuff. Art buyers are perhaps the most unique of buyers. Art buyers are exciting people who want the best for themselves. Understand them and you will win them over. Pay no attention to their uniqueness and you could lose your sales. Everyone, especially art buyers, wants to be understood.

The Nine Types of Art Buyers

Art Buyers' personalities determine the most appropriate art seller's introduction, pitch and close techniques in conversation with individual art-buying prospects.

As a Jungian scholar who has studied why people do the things they do and act the way they act since the early 1990s and one who holds the U.S. Patent & Trademark for my personality typing system Character Architectural Technology, I found art buyers quite the unique group. As an artist and art seller, I have experienced these specific buying patterns for art buyers--

TYPE 1 - RIGHT DECISION BUYERS - I want to be sure I am making the perfect choice before I make my buying decision. That means the right style of art in the right location that reaffirms my good taste every time I look at it.

TYPE 2 - SENTIMENTAL BUYERS - I hang art on my walls that either comes from relatives, friends or artists I like. Every one of my paintings has a story I love to tell.

TYPE 3 - GOAL-DIRECTED BUYERS - I buy only the best I can afford and it will work well with my decor and create an exciting impressive ambiance. Many times my art purchases are also good investments.

TYPE 4 - WORK-OF-ART BUYERS - I want the unusual art people don't see everywhere, that causes a stir. But that's just one part. It must speak to me in a symbiotic way, make some connection or I have no reason to buy.

TYPE 5 - BE BACK BUYERS - Trust takes time. I am curious about your work. I like being a knowledgeable buyer, in the know. I'm in no hurry and I'll keep coming back to it until I buy or lose it to another buyer.

TYPE 6 - HOME-IS -MY- CASTLE BUYERS - I love my home and spend time looking for and finding wonderful things to make it more enjoyable. Answer my questions amiably to my satisfaction and you can often turn me into a collector. I like taking people with me when I am in the market to buy. I definitely listen to their thoughts and opinions as I go through my decision-making process.

TYPE 7 - DREAM BUYERS - When I see something I like, I buy. I often buy in pairs, triples and more. I collect what I like. I fall in love with things and enjoy them immensely. If I love your work, I will collect as much as I can afford, maybe even more than I can afford, because I must have a painting.

TYPE 8 - DEAL-MAKING BUYERS - No one sells me. I sell me. I am the only one who can. I buy what I want at a price that works for me. I may come find you with exactly the picture in mind that I want you to paint. I always know what I like and I make decisions quickly.

TYPE 9 - IS EVERYBODY HAPPY? BUYERS - I am clear about what I want. Still, I will run it by others in my life and I will concern myself with avoiding arguments or offending sellers.

Can you find yourself in the Nine Types of Art Buyers? Do you feel you are a combination of two or more of the Nine Types of Buyers? I would love to hear your comments.

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Article Tags: art, buyers, personalities, sellers



Related Forum Posts
Re: Are You Complying with the FTC? - A lot online marketers will run to Cyprus and other Islands to do their businesses. FTC rule or no rule the Internet is a global thing and still a wild wild west. Buyers should be careful and do due diligent before buying anything online
Re: Are You Complying with the FTC? - [quote="ideasuniversity":2shwf6gr]A lot online marketers will run to Cyprus and other Islands to do their businesses. FTC rule or no rule the Internet is a global thing and still a wild wild west. Buyers should be careful and do due diligent before buying anything online[/quote:2shwf6gr] Exactly. The consumers should have enough common sense to check out a program or product before buying it if they're worried it might be a scam. There's plenty of resources available to aide them in the process. But, unfortunately, everyone must suffer regardless.
Re: Trade Shows - Are They Worth It? - Hi, Tradeshows are attracting different types of people. First, the visitor, which is the main reason of putting it on. Visitors come from all types of background: Buyers, prospective buyers, people who had a business and failed, directors, shopkeepers and even the public. Secondly there are people who just like to meet new people, that is the best place to be. Exchange of business cards, make new contacts for future use. Thirdly, the exhibitors are mixing with one another either help one another or just want to fine out the newest trend. It is also a good place to meet with competitors and learn from their strategies. Finally, there are numerous seminars with excellent speakers, covering a wide range of information. Taking these points in consideration, they are beneficial. Of course, not every exhibitor has the same success.
Re: need pricing help please - I think you could be selling yourself short. Plus you may be focused on the wrong things when it comes to pricing your products. What will your buyers be able to do or get as a result of your product? How much would that be worth to them? Buyers will gladly pay over $100 for a one page report because it tells them exactly what to do to overcome a specific difficult to solve problem. Even when that information can be found free elsewhere. I know it's hard not to compare your eBook to a physical book. Yet, that may not be a fair comparison. Another thing to consider is the perceived value when a product that sounds great comes with a very low price. Some potential buyers will doubt the value of your product because the price seems way too low for the result it promises. There's a quick and easy way for you to discover the right price though. Open a Google Adwords account ($5) and then set-up a multi-variant test for different price points. If you have a decent amount of traffic you'll quickly discover the best price.
Pre-Registering for Events - Hi Kevin! You have gotten some great advice on this thread. I think a combination of all the above, without sounding trite, would be appropriate. Your marketing should be very targeted and very consistent, once a week or whatever in order to lead up to the event. Take a tip from the information marketing world, and send them new notes about what they are going to learn and how its going to change their lives. Buyers specifically want to do 4 things 1) make more money 2) save more money 3) alleviate some pain or stress 4) reduce their workload (or minimize their efforts) (sounds like a great bunch eh?? ;0)) I would also mirror Beat's suggestion. When we are hosting events for clients we do take credit card numbers, and attendees are told that they will be charged a fee for no -shows. (This helps maintain the integrity of the event). The rate can change depending on the event topic or something. We typically charge $99 for no shows so its enough to get people to honor their commitment. ($25 and they didnt care. ;0)) Your client could also promote the expert a bit more, right now their seminars are a bit bland from a 'who are we going to hear from..." perspective. J


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