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- Do not comment on political or economic issues except within the bounds of stated company positions.

- Do not disclose private company information without approval from the top.

- Do not presume, comment on, or explain any position of the company relative to laws, regulations, economic issues, or government policy.

- Do not disclose any matters of internal operations.

- Do not comment on pending or threatened litigation or other legal proceedings involving your company without clearance from the top and the company's legal counsel.

- Do not say anything to the media "off-the-record."

- Do not suggest an "exclusive" to a second reporter before it is definitely refused by the first.

- Do not be a pest by repeatedly calling the media to see if your story has been accepted.

- Do not invent reasons to call a reporter.

- Do not pressure a reporter by mentioning that your company "pays to advertise" in that medium.

- Do not insist on name identification in a story.

- Do not ask reporters if they will use a story. It is their editor's decision. Ask the editor only once.

- Do not ask to read a story before it is used.

- Do not send out a news release that is not newsworthy or a picture or graphic that is not of high technical quality.

- Do not schedule press conferences in any but the most unusual circumstances and make sure they are "worth it" to the press.

- Do not telephone a reporter or editor when they are on deadline unless it is an important news development. Use the fax or e-mail instead.

- Do not use acronyms or jargon in news releases.

- Do not send out news releases or issue statements with spelling or grammatical errors.

- Do not put out any statements that are questionable, unconventional, or controversial without it being attributed to a quoted source.

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Referred by: http://MoonLoh.com

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