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19 Pitfalls to avoid when dealing with the Mass Media for your Business Story
| Guest post by: Andrew Chow |
Article Overview: There are certain things which are out-of-bound when dealing with the media.
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Free Download - The Impact of Social Media on Online Dating, Dating Agencies and the Singles By Andrew Chow |
19 Pitfalls to avoid when dealing with the Mass Media for your Business Story
- Do not comment on political or economic issues except within the bounds of stated company positions.
- Do not disclose private company information without approval from the top.
- Do not presume, comment on, or explain any position of the company relative to laws, regulations, economic issues, or government policy.
- Do not disclose any matters of internal operations.
- Do not comment on pending or threatened litigation or other legal proceedings involving your company without clearance from the top and the company's legal counsel.
- Do not say anything to the media "off-the-record."
- Do not suggest an "exclusive" to a second reporter before it is definitely refused by the first.
- Do not be a pest by repeatedly calling the media to see if your story has been accepted.
- Do not invent reasons to call a reporter.
- Do not pressure a reporter by mentioning that your company "pays to advertise" in that medium.
- Do not insist on name identification in a story.
- Do not ask reporters if they will use a story. It is their editor's decision. Ask the editor only once.
- Do not ask to read a story before it is used.
- Do not send out a news release that is not newsworthy or a picture or graphic that is not of high technical quality.
- Do not schedule press conferences in any but the most unusual circumstances and make sure they are "worth it" to the press.
- Do not telephone a reporter or editor when they are on deadline unless it is an important news development. Use the fax or e-mail instead.
- Do not use acronyms or jargon in news releases.
- Do not send out news releases or issue statements with spelling or grammatical errors.
- Do not put out any statements that are questionable, unconventional, or controversial without it being attributed to a quoted source.
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About the Author: Andrew Chow RSS for Andrew's articles - Visit Andrew's website Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew had more than 130 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute. Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic and Discovery Channel. Andrew is fondly called “ideasandrew  in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or social groups with over 10,000 profiles. Click here to visit Andrew's website   Romancing The Media for Biz |
Related Forum Posts
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
business plans & raising capital
- In the US, providing projections of returns for an equity investor can be very problematic.
I would also mention that unless you are dealing directly with the venture capital firms – a business plan (while necessary) is not the best tool for dealing with private investors.
Working with a professional is a definite help – but be sure to check them out and be very clear about what you will be getting. Be very careful with those who say they can raise capital for you.
Re: Kevin needs "social glue" ideas
- Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff
The Game Inventor's Guidebook
- by Brian Tinsman, 2002
I checked this out of my local library today and its pretty interesting... didn't address what I wanted to know, which was how to actually design an online gaming system (indeed this doesn't cover online games at all), but for board games etc. it's pretty good.
Here's the TOC:
1. How they diid it:
Trivial Pursuit
Magic, the Gathering
Dungeons & Dragons
Pokemon Trading Card Game
Interview with an inventor
Interview with a publisher
2. How the industry works
1. What's in it for you
2. How new games happen
3. Anatomy of a publisher
4. Markets for games
3. Games and companies you should know
1. Mass market games you should know
2. Mass market companies you should know
3. Hobby games you should know
4. Hobby companies you should know
5. American specialty games and companies you should know
6. European specialty games and companies you should know
4. Self publishing
1. What am I getting into
2. Before you print
3. After you print
5. Selling a game step by step
1. How to invent a game
2. Game design
3. Game development
4. Targeting publishers
5. Before you submit
6. Eight submission strategies
7. Contacting publishers
8. Protecting your property
9. What to do if they don't say yes
10. What to do if they do say yes!
11. The game industry's dirty little secret
6. Resources and examples
Publishers and mnufacturers
Distributors
Brokers
Game conventions and trade shows
Industry publications
Sample query letter
Sample record of disclosure
Sample licensing agreement
Sample option agreement
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