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8 things which can happen to your press release
| Guest post by: Andrew Chow |
Article Overview: Your news release is thrown into the trash. Every day journalists get as many as 400 emails in their mailbox with press release. Find out what are the 7 other possibilities which can happen to your press release.
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8 things which can happen to your press release
Your news release is thrown into the trash. Every day journalists get as many as 400 emails in their mailbox with press release. Only the most powerful and interesting header gets to be read. Most of the time they end up in trash literally. If you do not write it in a way you want it to be printed, it will also make it harder for the journalists to process and filter out the key messages.
Your news release is printed, but typos and errors are introduced. Ensure you check all the facts and figures to be correct before sending out the press alert.
Part of your news release is printed, without any additional comments. Your quotes may be omitted to adapt to their stories. Most of the time, media wont be taking everything from the press release.
Part of your news release in printed, but your competitors are quoted and they downplay your points. In order to ensure more objective reporting, the press may seek opinion from other industry leaders which are likely to be your competitors.
Part of your news release is printed, but analysts are quoted who change your perspective. These are 3rd party experts with other views which soften your pitch or storyline.
Part of your news release is printed in a roundup with your competitors, and your message is diluted. This may be the most discouraging way of reporting your story. It will make your main story as part of the pointers gathered for a industry analysis.
Part of your news release is printed, but your main point is not included. This usually happen when your key messages are unclear and what becomes a supporting illustration may turn out to be the story for the media.
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Article Tags: journalists, news release, possibilities, press release, trash
Referred by: http://MoonLoh.com
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About the Author: Andrew Chow RSS for Andrew's articles - Visit Andrew's website Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew had more than 130 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute. Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic and Discovery Channel. Andrew is fondly called “ideasandrew  in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or social groups with over 10,000 profiles. Click here to visit Andrew's website   Romancing The Media for Biz |
Related Forum Posts
Re: New site promotion - how to begin?
- Since you are targeting English speaking area, you will need to do a press release. Write press release and submit them to free press release sites or paid sites.
Re: Does a New Company need a "Big" PR firm?
- [quote="OmnivoreInk":dmj1i0sv]I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm.
I think it doesn't matter where the press release comes from as long as its well written.
What are the opinions here?[/quote:dmj1i0sv]
I think the most important factor is whether your press release will reach the most number of your target audience or not. It won't matter if the press release is well written if no one has the opportunity to read it.
I also believe that credibility comes with having your press release in an established source like The New York Times, LA Times, etc... For instance, if you enjoyed playing tennis, who would you trust more? The advice from a recreational tennis player who has his own column in [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] [u:dmj1i0sv]or[/u:dmj1i0sv] the recreational tennis player who has his own blog? I don't know about you, but I'd listen to the guy on [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] over the blog owner at least 9 out of 10 times.
Re: Does a New Company need a "Big" PR firm?
- I agree with Kevin
[quote:3b8fyubd]I think the most important factor is whether your press release will reach the most number of your target audience or not.[/quote:3b8fyubd]
You dont a big company that will charge mega bucks as Im sure they will even add a %age to the cost of the press release. Im sure if you approach New York Times, the LA Times with every thing presented professionally I think it will still stand the same chance. I would start advertising online, then locally thats when the NYT can see what there missing out on! And to test the water first!
Re: How to get a company profiled in magazines
- Hi GT,
This is a good point. Good press release is the best way to go.
Re: A "Must Have" for People Who Want to Learn to
- [quote="BuzzAroundBooks":16vzt9ct]Hi Shri,
How has this book helped you become a better promoter? Have you implemented any of its ideas yet?[/quote:16vzt9ct]
I wrote the book, so it hasn't helped me learn, but it gave me a chance to share many of the things I learned and dozens of other people, including many authors and a number of promotional gurus contributed some of their promotional ideas and suggestions. I believe there is even a quote from Evan Carmichael in the chapter on press releases along with a link or two to his website and his press release creator. And, I just remembered, there's a quote in this book from you too about your website.
Shri
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