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How to establish a powerful personal branding online by Article Marketing?

Guest post by: Andrew Chow

Article Overview: One of the many challenges to achieve respectable google ranking is in the area of backlinks to your blog. While the idea of having links exchanged is good, the quality of the incoming sites comes into play as far as Google is concerned. If you are someone who is a thought leader or influencer in your domain, article submission to good article repository will make you more credible and enhance your online visibility.

How to establish a powerful personal branding online by Article Marketing?

One of the many challenges to achieve respectable google ranking is in the area of backlinks to your blog. While the idea of having links exchanged is good, the quality of the incoming sites comes into play as far as Google is concerned. If you are someone who is a thought leader or influencer in your domain, article submission to good article repository will make you more credible and enhance your online visibility.

In my previous post, I share about a list of 20 article submission sites with good page and Alexa ranking :

1. EzineArticles -The big daddy of article directories. If you could only choose one place to submit your articles, this would be a good choice. PR6

2. Submit Your Article -This started as an article submission service, but has also turned into a high-quality article directory over the years. PR4

3. Suite101 - Another monstrous article site. PR7

4. Helium - An up-to-date article site. PR6

5. ArticleDashboard -Another staple in article directories. PR5

6. ArticleBase -This article directory has grown to a PR6 with lots of content and praise from article syndication experts.

7. GoArticles -This one claims to be the largest, but I'm pretty sure #1, #3, and #4 give it a run for it's money. PR4

8. WebProNews -You have to be selected to get into this one but it's well worth the trouble. Old and respected. PR6

9. SearchWarp -Free to submit and serves a lot of articles. PR5

10. Buzzle -A strong article directory. PR6

11. Isnare -Also a submission service, iSnare is another strong article directory at PR6.

12. American Chronicle -Actually part of a network of article sites. PR6

13. ArticleCity -Pretty much your standard article directory. PR5

14. IdeaMarketers -A giant, this is much more than a simple article directory. It is a newsletter builder and management system as well as a "home base" for authors. PR5

15. Site Reference -This is a content portal with article submission built-in. PR5

16. Article Alley -A standard article directory. PR5

17. TheWhir -Another strong article site. PR6

18. Articles Factory -Mid-level article site. PR4

19. SelfGrowth -Won't find this one in auto-submission software. Must become an "expert" first to then get access to submit articles. PR6

20. Amazines -Pretty standard. Nothing fancy here. PR3

21. Article Snatch - It's pretty popular, but is a "no-follow" directory. PR5

I am happy to share that I have so far tried 3 of the above.

* Ezinearticles.com - /Andrew_Chow

* Selfgrowth.com - /andrew_chow

* Evancarmichael.com - /6472/summary.php

Over the next weeks I will try my hands on the top 5 article directories to test out the referrals from these backlinks. Based on the 80/20 rule, since the top 5 sites command a lion's share of the market, it is wise to devote your limited resources and time on them..

Remember to give plenty of invite to other like minded business professionals who are or aspire to be a thought leader in their industry. Every one you refer to these sites will help you to have a back link to your site.

Like in everything else, you need time to see the fruits and results.

My motto in article marketing is - Streamline your content, Share your knowledge, Simplify your conversation, Sell your Expertise, Support your community.

1. Streamline Your Content. My forte is in Brand Communications, Social Media Strategy, Public Relations, Personal Branding and Creativity. I make sure I choose sites which can position myself best in respective domains.

2. Share Your Knowledge. My own experience is the best user-generated content I can put up to enrich accelerated learning among my followers and peers. Knowledge is everywhere, why not present them your own way to establish yourself as a though leader?

3. Simplify Your Conversation. Gone are the days where we engage in length and senseless discussion on forums. Use Twitter and learn to comment within 140 characters. We need to think, speak and listen "140″ in social media age.

4. Sell Your Expertise. 80% of our forte would be knowledge and 20% would be our expertise. Make others want your expertise after you have shared your knowledge. Customize the knowledge to their problem with unique solution is always a sure way to sell.

5. Support Your Community. Be available in as many places as you can initially. You will not know where and who your potential customers will come from. Create a portal of sort to gather them in one place so that you can do targeted customer engagement in the future. A lot of marketers have no problem generating interest, but sustaining interest is another ball game altogether.

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Article Tags: article marketing, article submission, backlinks, branding online, google, google ranking, influencer, online visibility, repository, thought leader
Referred by: http://MoonLoh.com



Related Forum Posts
The Flaw In Personal Branding...? - To what extent do you use personal branding to build your business and your business image? To build an effective personal brand, the image you convey needs to be authentic, not phoney ... so to what extent do you, or would you, allow your personal flaws to be part of your personal brand image?? We could be talking about the physical side, including physical condition and fashion, or it could be in the area of personal behaviour and characteristics or habits, or it could be in the area of lifestyle... Don't you think it might be better to have a flaw or two on display, to appear more human, and perhaps therefore more like someone people could do business with? Or is there a flaw in the whole idea of personal branding. Shouldn't we just concentrate on branding our products??
Re: The Flaw In Personal Branding...? - The original post in this thread got my mind spinning in so many different directions. Typically when we think of branding we think of large company branding. It's interesting how many large companies have taken seemingly made up words and created a brand around those words. For example, what does the word "kleenex" mean? When you hear or read that word you automatically think of a facial tissue. How about the word "Google"? Google has come to mean an internet search engine. Having used those two examples though it leads me to what I think is most important about branding whether you are an individual, small business, or conglomerate. The purpose of your brand is to create a unique space or position in the marketplace that you and you alone own. In many cases people create a personal brand through there persona. Frank Kern is the good old boy strikes it big in internet marketing persona. Zig Ziglar is the good boy does good motivational speaker persona. When you hear there names you immediately associate that name with there unique space in the market. So coming back to personal branding and whether you should allow your personal flaws to show I would say you absolutely must because that's who you are and you can't fake you. Whether people like you or don't like you they have to know exactly who they are liking or disliking. Bottom line when it comes to branding or personal branding I think the critical question is... Does your brand create a unique place in the world that people are already looking for?
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


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