How to prepare for an Radio Interview about your Business angle
Before the Interview
o Practice both long and short answers
o Submit a list of suggested questions to the producer or host of the show
o Obtain a volume control for your telephone (Any Radio store for $20.00)
o Learn how to turn Call Waiting off on your phone
o Arrange for your own callers to participate The Day of the Interview
o Turn off the ringer on other telephones near you
o Have a glass of water nearby
o Arrange your notes on your desk so that they can be easily accessed
o Perform mental and physical relaxation exercises
During the Interview
o Speak in a normal conversational voice, but display enthusiasm
o Be creative by providing useful information, revealing new information, or using memorable words or phrases
o Limit your answers to less than five sentences.
o Avoid using filler words (Umm, well, like, you know, really, etc.)
o Concentrate on the interview process to anticipate the upcoming moments
o Do not speak too much, leave room for the interviewer to ask questions.
It's his show after all, not yours.
o Make your "sales pitch" only at the end of the interview.
o Repeat all numbers, addresses, URLs, etc.
After the Interview
o Send the producer and host a written thank-you note
o Follow up on any promises made on-air to listeners
o Remind the producer of your interest in being a guest again