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How to prepare your Press Release / Media Alert for an effective pitch your business story
| Guest post by: Andrew Chow |
Article Overview: A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity.
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Free Download - The Impact of Social Media on Online Dating, Dating Agencies and the Singles By Andrew Chow |
How to prepare your Press Release / Media Alert for an effective pitch your business story
A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity.
The following guidelines should help you on your way.
• Include basic information. The release should answer the questions: who, what, when, where, why and how.
• Get your story across early. If your first sentence or paragraph is obscure, complicated or boring, journalists probably won't bother reading on.
• Keep the release concise - one side if possible, and no more than two.
• Avoid jargon, acronyms and abbreviations unless they are generally well-known by your target audience.
• Include quotes - draft them yourself if need be, but always get them approved!
• Don't make misleading statements.
• Make sure your subject and style suit the target audience.
• For events, give a precise timetable and location, including clear information on any opportunities for photos and interviews in a 'Note to Editors' at the end of the release.
• Give the release a short title. The purpose is to attract interest so make it clear and self-explanatory.
• Put the date on the release.
• Always include a contact name and phone number, an email and web address for further information.
• Use double or 1.5 lines spacing to make the release easier to read.
• Check with all those involved for factual accuracy.
• Check spelling, grammar and punctuation.
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Referred by: http://MoonLoh.com
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About the Author: Andrew Chow RSS for Andrew's articles - Visit Andrew's website Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew had more than 130 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute. Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic and Discovery Channel. Andrew is fondly called “ideasandrew†in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or social groups with over 10,000 profiles. Click here to visit Andrew's website   Romancing The Media for Biz |
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- In order to write a press release, you must determine the subject of your story. It can be about an event that affects your industry, or it can be about a change in your company that will affect your customer base. Press releases are in all actuality cookie cutter. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format.
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