Knowing Your Rights with the Media and Press
It is important to know your rights with the media whether you are doing a pitch for your business story or handling a media crisis.
Many times it is often easy to forget ourselves and commit more mistakes than we should when we try too hard to please the media to get our story across
a. Always remember you have the right to be treated with respect. Yes, granting a interview isn't quite the same as a interrogation. If you need to take a break to regroup yourself before continuing, ask for it when it is not TV live telecast or radio live interview
b. You have the right to answer all the questions, but one at a time. During a crisis management press conference, every reporter wants to ask question at the same time and demand to have exclusive answers. Answer every question in public and never grant exclusive to anyone especially when transparency and honesty are key attributes.
c. You can refuse to answer any personal questions. If you are the spokesman for the company, stay on track to answer within context. Do not get involved with answering personal questions or asked to give your personal opinion. What you feel isnt important, what is needed to get out there is.
d. You have the right to be quoted accurately or correct errors. If in doubt, always check with reporters if he or she understand your points. Ask them to repeat your key points or repeat them more than twice to ensure accuracy. If there is error in the reporting, send the corrected version to the press via email at least to close the loop that you have make it clear that you have been misquoted or quoted out of context
f. You have the right to determine when and where you will be interviewed. You can state the venue, date, and time of interview. Do not allow reporters to visit your home if you do not wish to. You can have the right not to pick up official calls after office hours and leave everything to a press statement or press conference