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Master the Art of Pitching your story to the Media
| Guest post by: Andrew Chow |
Article Overview: Pitching is an art of the business owner to get the media to be interested in their stories.
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Free Download - The Impact of Social Media on Online Dating, Dating Agencies and the Singles By Andrew Chow |
Master the Art of Pitching your story to the Media
The Art of Pitching
Who
• It is always more effective directing your pitch to the editors as they decide on what is newsworthy information.
• The journalists are usually assigned different stories though they can recommend your story if they are approached.
• The equivalent in the media will be the producers of radio shows and TV programmes.
When
• The best time to approach a journalist isn't just before he is due to submit his stories.
• It is advisable that you send your pitch through email and follow up by a call. It may take a few more days before the journalist get back to you if your story isn't about a event.
What
• Ensure you have a press release with all the supporting information. Key personnel's contact preferably with their Linkedin profiles.
• Photo, drawings and other visual information should be linked from a social media file sharing site. This is to enable the journalist to conduct further background research to your story.
• If your story is an upcoming event, ensure you have briefed the different participants on the possibility of being interviewed during the event.
How
a. Pictures. If a picture worth a thousand words, a great picture is worth a million.
b. Inclusive vs. Exclusive. Some members of the press will only cover your story if they are promised an exclusive coverage. If you feel that the readership base of the particular press is your target audience, offering exclusivity may be a good idea.
c. Tell the insider's story. If your pitch is about an event, inviting the journalist to participate may produce a story based on insider's feedback and evaluation. The advantage of this approach is you can offer this to various members of the press.
d. Be Creatively or Controversial. Always be creatively in your story. Journalists receive hundreds of press release daily. Most of them end up in the trash if there is nothing unique about the pitch.
e. Homework - Survey/Trend/Insights. The easiest way to produce a hard news is to conduct a survey and present your new findings. This is effective in positioning your company as the leader of your industry.
If You Dont Run This Story Im Taking It To Your Competition
Biggest Mistakes When Pitching a Story
Pitching Lessons
4 (plus one) Sure-Fire Tips to Grab the Media’s Interest
The Importance of PR Consultants Following Best Practises When Pitching
How to Maximize Local PR
How Important Is Traditional PR In The Age Of Social Media?
The New Rules for Successfully Landing Media Coverage
Effectively Working Your Media Coverage
How to Communicate with Traditional Media Effectively
Why Credibility Matters
A Quick Public Relations Media Review
The Secrets to Successfully Landing Media Coverage
The Most Important PR Secret
A public relations coup
Launching a Successful PR TV campaign
How to maintain positive relationship with the media and press to cover your business story?
Press Releases - The Two Most Common Mistakes
How to Pitch Like a Journalist
PR Brainstorming Tips
Article Tags: art of pitching, business owner, creative story telling
Referred by: http://MoonLoh.com
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About the Author: Andrew Chow RSS for Andrew's articles - Visit Andrew's website Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew had more than 130 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute. Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic and Discovery Channel. Andrew is fondly called “ideasandrew  in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or social groups with over 10,000 profiles. Click here to visit Andrew's website   Romancing The Media for Biz |
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