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The Impact of Social Media on Online Dating, Dating Agencies and the Singles
| Guest post by: Andrew Chow |
Article Overview: The rise of social media and its growing impact have more bearing on businesses which operates on "online connectivity" especially the online dating sites. To avoid a long-drawn discussion, I summarise the different effects on online dating sites, dating agencies and the singles with the following:
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Free Download - The Impact of Social Media on Online Dating, Dating Agencies and the Singles By Andrew Chow |
The Impact of Social Media on Online Dating, Dating Agencies and the Singles
The rise of social media and its growing impact have more bearing on businesses which operates on "online connectivity" especially the online dating sites.
To avoid a long-drawn discussion, I summarise the different effects on online dating sites, dating agencies and the singles with the following:
Online Dating Portal
- Online Dating sites need to be connected to social platform like Facebook through applications or Facebook connect.
- Social media adds many more faces to a person than just an online profile picture
- The existence of mutual friends means no more elements of mystery
- Social media opens up new creative ways of meeting people you do not know (eg. Foursquare.com)
- Online dating sites need to reach out to mobile community (iphone and BB) by having a mobile (scaled-down) version of their web
- Sign up process must be made easy by using Openid log-in
Personalised Dating agency
- Owners now have more potential candidates to source from
- More referral checks can be done (plaxo.com & linkedin.com)
- The presence of social groups will enable event organisers to have a core networks and motivate these to take ownership of the event (ie. One core member invite 3 others)
Singles
- More business and pleasure can mix due to linking of professional and social accounts
- More choices but harder decision now
- Taboo of changing relationship status from attached to single once relationship doesn't work out (the whole world knows)
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Referred by: http://MoonLoh.com
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About the Author: Andrew Chow RSS for Andrew's articles - Visit Andrew's website Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew had more than 130 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute. Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic and Discovery Channel. Andrew is fondly called “ideasandrew†in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or social groups with over 10,000 profiles. Click here to visit Andrew's website   Romancing The Media for Biz |
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