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Understanding Media and Publicity for your Business

Guest post by: Andrew Chow

Article Overview: Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel.

Understanding Media and Publicity for your Business

Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel. Media relation is both an art and a science. Knowing your basics and adding some creativity and flair will produce an effective pitch.

Understanding what constitute news and knowing what the media and press want will give your company a head start in gaining publicity. Having good publicity about your product and branding will always enhance the public perception on their value.

There are basically two types of news. The Hard News which are primarily basic facts and figure. The soft news is news of human interest. The press usually prefer news that are :

i. Unusual

ii. Current

iii. Local

iv. Abnormal

v. Sensation

vi. Socially impactful

A Public relation practitioner once told me that if all else fail, there will always be three issues which are of interest to the media. They are MONEY, Sex and HEALTH.

The press and media are powerful stake holders of your business. The press usually likes to develop a story while the media prefer to explore different angles. For example, there is no story if you announce to the press that your company is celebrating its 20th anniversary this year. However, if your company plan to denote 20 million to charity to celebrate its 20th anniversary, it will be a big story!

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Article Tags: angle, business, mass media, press, publicity, story
Referred by: http://MoonLoh.com



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Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Top Banner Help - The more popular ones that I've seen: Online Marketing and Publicity Search Engine Optimization Web Design and Programming Blogging Re: the poll, I think there was enough response to warrant the new category. These are very popular search terms. I agree that too many niche categories is not a good idea, maybe keep it to a minimum 2-3 internet related topics. Good job on the banners BennyBoy!
Re: Top Banner Help - [quote:35xjo6uq]Good job on the banners BennyBoy![/quote:35xjo6uq] No probs:) I agree Online Marketing and Publicity Search Engine Optimization - Web Design and Programming Blogging also may be... Web Design Tutorials Looking to Hire - jobs section Interesting Articles / websites
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?


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