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What is the Return of Investment (ROI) for Social Media Strategy?

Guest post by: Andrew Chow

Article Overview: The ROI of Social Media must be measured from your online presence.

What is the Return of Investment (ROI) for Social Media Strategy?

a. The ROI of Social Media must be measured from your online presence. b. Firstly, in order to measure ROI in Social media, your brand needs to create its own fan base.

c. Next, your company website must act as a portal where customers give feedback and obtain latest information.

d. Thirdly, you must leverage on other social media platform like Facebook using Open ID sign up or Facebook Connect.

e. Offer latest information dissemination through Ready Simple Syndication, or RSS feed.

f. Lastly, with the rise of Mobile devices like I Phone and Blackberry, users will require your web to be mobile-enabled; to have a simplified version.

g. Using Google analytics you are able to track the following:

i. Reach

1. Website visits / views

2. volume of reviews and comments

3. Incoming links

ii. Action & Insight

1. Sales inquiries

2. New business

3. Customer satisfaction and loyalty

4. Marketing efficiency

iii. Engagement & Influence

1. Sentiment of reviews and comments

2. Brand affinity

3. Commenter authority/influence

4. Time spent

5. Favourites / Friends / Fans

6. Viral forwards

7. Number of downloads

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Article Tags: media strategy, presence, return of investment
Referred by: http://MoonLoh.com



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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