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Andrew Chow Articles

Guest post by: Andrew Chow

The Impact of Social Media on Online Dating, Dating Agencies and the Singles - Click To Read Article
The rise of social media and its growing impact have more bearing on businesses which operates on "online connectivity" especially the online dating sites. To avoid a long-drawn discussion, I summarise the different effects on online dating sites, dating agencies and the singles with the following:

What is the Return of Investment (ROI) for Social Media Strategy? - Click To Read Article
The ROI of Social Media must be measured from your online presence.

Using Social Media as a Recruitment Channel - Click To Read Article
Social media is a new wave of internet usage that links everyone in "many to many" conversation using different tools. The most populated sector is the social networking tools like Facebook and Linkedin. Human Resource Managers are beginning to leverage on the large network of professional social network for recruitment and referral.

Knowing Your Rights with the Media and Press - Click To Read Article
It is important to know your rights with the media whether you are doing a pitch for your business story or handling a media crisis.

Knowing the Job Scope of Your Company Media Specialist - Click To Read Article
Media Specialist is responsible for managing media strategy and relations. Additional responsibilities include: planning, writing, and distributing press releases; development of online/offline advertising campaigns; tracking, measuring, and reporting campaign results; and selecting media channels.

8 things which can happen to your press release - Click To Read Article
Your news release is thrown into the trash. Every day journalists get as many as 400 emails in their mailbox with press release. Find out what are the 7 other possibilities which can happen to your press release.

How to establish a powerful personal branding online by Article Marketing? - Click To Read Article
One of the many challenges to achieve respectable google ranking is in the area of backlinks to your blog. While the idea of having links exchanged is good, the quality of the incoming sites comes into play as far as Google is concerned. If you are someone who is a thought leader or influencer in your domain, article submission to good article repository will make you more credible and enhance your online visibility.

10 Social and Business Truths from Social Network - Click To Read Article
A movie based on Mark Zuckerberg and the founding years of Facebook, called The Social Network, was released on October 28, 2010. I was invited by Sony Pictures for the preview of “Social Network” about 2 weeks before it was launched. After watching it, I was led to share my very 1st movie review on some of the “social truths”

S.M.I.L.E for Effective Networking Skills - Click To Read Article
Not everyone can be a natural when meeting a group of people you never met for the first time. Business networking event is always a time where the most networking-savvy person will benefit the most. You can achieve equal excellence even if you are relatively inexperienced in networking. Try the follow 5 simple steps

How to implement a Social Media Readiness Assessment of your company - Click To Read Article
Whenever a company wish to assess if they are ready for social media, there are 8 key categories of 42 Best Practices each to answer before using social media to connect with the public.

Understanding Media and Publicity for your Business - Click To Read Article
Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel.

Master Effective Crisis Management Skills through the Media - Click To Read Article
No company will ever be fully prepared for any crisis to their business. The key is to develop a standard contingency plan to keep the public informed through the media on how they handle the crisis.

Master the Art of Pitching your story to the Media - Click To Read Article
Pitching is an art of the business owner to get the media to be interested in their stories.

How to maintain positive relationship with the media and press to cover your business story? - Click To Read Article
Journalists, reporters, Producers are the best business friends you will ever have as long as you keep in touch with them and take care of their interest. Understand their job and dateline, know what their media and press readership profiles are.

How to prepare your Press Release / Media Alert for an effective pitch your business story - Click To Read Article
A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity.

How to prepare for an Radio Interview about your Business angle - Click To Read Article
It is always daunting to go live on air if you are not prepared or have very little experience in handling spontaneous interview on radio. The following tips will help you.

How to Prepare for a Television interview for your Business? - Click To Read Article
Everything is magnified on TV with every word you say or any body movement can be misconstrued as a body language. Know the rules of engagement and you are on your way to become a star performer on TV for your business story

How to Organise an effective press conference - Click To Read Article
Do not call for a press conference if you do not have any substantial announcement to make. The key is not to reveal too much information during your invitation but reveal sufficient information to make journalists attend your press conference.

20 pitfalls to avoid when using facebook for branding - Click To Read Article
Everyone wants to leverage on Facebook for Marketing but very few know how to do it tastefully so as not to hurt their brand. Andrew Chow, the professional speaker and trainer on social media in Singapore will share to you 20 pitfalls to avoid while using Facebook for marketing.

17 Rules to remember when dealing with the Mass Media for your Business story - Click To Read Article
There are always rules to follow when you deal with the traditional media. Understand their work and work according to their timeline

19 Pitfalls to avoid when dealing with the Mass Media for your Business Story - Click To Read Article
There are certain things which are out-of-bound when dealing with the media.

Referred by: http://MoonLoh.com



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