Power to the People in the Business
Power to the People in the Business
Every business person in the world wants to know how to succeed in business. So they study and read books about products, about advertising and about money management, but most of them forget that it's the people who make their business work.
I believe that the key to a successful business is its people. From the cleaner to the high-flying executive, people run the show. Without them, even the greatest product in the world will not sell (and you know how many wonderful products are out there we never hear about).
No matter how big your office, how colourful your flyers, how powerful your computers or how many hours you work, it's the quality of relationships you establish with yourself, your customers, your suppliers and your employees that determines your success in business.
You see, the computers will do nothing if not operated by people, the letters will not be written or sent if not done by people, the products will not get to the customers if not delivered, packaged and sold by people and, most importantly, the money your business makes is paid by people.
Research shows that people like doing business with people they can trust. They also like to employ people they can trust, work for people they can trust and supply to people they can trust. It's not about money. It's not about product. It's not about "the deal". It's about trust. So what is trust?
It turns out that people can be broadly divided into several communication styles. Each communication style is like speaking a different dialect of the same language. When you meet someone speaking your dialect, you understand everything and they understand you. When you meet someone speaking another dialect, you miss some stuff and both sides get frustrated.
These dialects are called Visual, Auditory, Kinaesthetic and Digital. Each one comes with its own vocabulary, thinking patters, skills and weaknesses. Each one as important as the others on a team, while each one suits different tasks and jobs in the business.
Master all these "dialects" and you can interact a lot better with everybody around you and choose the best person for every task and job.
It also turns out that people see, hear and feel things you're not saying. Body language is a very strong giveaway in many situations, which people notice intuitively. Sometimes, it "talks" louder than your words. Learn to recognise these signs and to use your own body language and you'll gain the trust of others.
Finally, people have certain needs, wants and fears, which others don't know about, but which guide their behaviour most of the time. Find out how to gently discover other people's needs, wants and fears, as well as your own, and you'll become a powerful people magnet. People will trust you. They'll want to work with you, sell to you and buy from you.
So how can you put this into practice in your own business? Use a coach with a relationship focus.
In most businesses, there is a small number of people who can influence the behaviour of the entire business. These are typically the owner(s), the chief executive(s) and key technical experts. Therefore, to change the culture or the atmosphere in a business, it's enough to coach these people.
Your coaching will initially meet with the head of the business to learn about the environment and the targets of the coaching program. Together, they will make a short list of the people selected for coaching. Then, each of the chosen people will go through a relationship-focused coaching program, which includes sessions on goal setting, time management, beliefs, values, needs, communication styles, rapport building, responsibility and more. Some of these topics can be covered in a group, while others are best done individually.
At the end of the program, each person comes out aware, empowered, positive and effective. They can plan better, manage better, sell better and balance their work with their life better.
Once the key people have been coached, major change will be apparent, "infecting" everyone else with "the smiling face syndrome". The next step will be to deliver group workshops to additional people on communication styles, rapport building, responsibility, time management and goal setting, resulting in an unstoppable workforce, all working together for something they deeply believe in, followed by tremendous business success.
Power to the People in the Business - To learn more about this author, visit Gal Baras's Website.
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"You never know till you try to reach them how accessible men are, but you must approach each man by the right door" – Henry Ward Beecher
Every business person in the world wants to know how to succeed in business. So they study and read books about products, about advertising and about money management, but most of them forget that it's the people who make their business work.
I believe that the key to a successful business is its people. From the cleaner to the high-flying executive, people run the show. Without them, even the greatest product in the world will not sell (and you know how many wonderful products are out there we never hear about).
No matter how big your office, how colourful your flyers, how powerful your computers or how many hours you work, it's the quality of relationships you establish with yourself, your customers, your suppliers and your employees that determines your success in business.
You see, the computers will do nothing if not operated by people, the letters will not be written or sent if not done by people, the products will not get to the customers if not delivered, packaged and sold by people and, most importantly, the money your business makes is paid by people.
Research shows that people like doing business with people they can trust. They also like to employ people they can trust, work for people they can trust and supply to people they can trust. It's not about money. It's not about product. It's not about "the deal". It's about trust. So what is trust?
It turns out that people can be broadly divided into several communication styles. Each communication style is like speaking a different dialect of the same language. When you meet someone speaking your dialect, you understand everything and they understand you. When you meet someone speaking another dialect, you miss some stuff and both sides get frustrated.
These dialects are called Visual, Auditory, Kinaesthetic and Digital. Each one comes with its own vocabulary, thinking patters, skills and weaknesses. Each one as important as the others on a team, while each one suits different tasks and jobs in the business.
Master all these "dialects" and you can interact a lot better with everybody around you and choose the best person for every task and job.
It also turns out that people see, hear and feel things you're not saying. Body language is a very strong giveaway in many situations, which people notice intuitively. Sometimes, it "talks" louder than your words. Learn to recognise these signs and to use your own body language and you'll gain the trust of others.
Finally, people have certain needs, wants and fears, which others don't know about, but which guide their behaviour most of the time. Find out how to gently discover other people's needs, wants and fears, as well as your own, and you'll become a powerful people magnet. People will trust you. They'll want to work with you, sell to you and buy from you.
So how can you put this into practice in your own business? Use a coach with a relationship focus.
In most businesses, there is a small number of people who can influence the behaviour of the entire business. These are typically the owner(s), the chief executive(s) and key technical experts. Therefore, to change the culture or the atmosphere in a business, it's enough to coach these people.
Your coaching will initially meet with the head of the business to learn about the environment and the targets of the coaching program. Together, they will make a short list of the people selected for coaching. Then, each of the chosen people will go through a relationship-focused coaching program, which includes sessions on goal setting, time management, beliefs, values, needs, communication styles, rapport building, responsibility and more. Some of these topics can be covered in a group, while others are best done individually.
At the end of the program, each person comes out aware, empowered, positive and effective. They can plan better, manage better, sell better and balance their work with their life better.
Once the key people have been coached, major change will be apparent, "infecting" everyone else with "the smiling face syndrome". The next step will be to deliver group workshops to additional people on communication styles, rapport building, responsibility, time management and goal setting, resulting in an unstoppable workforce, all working together for something they deeply believe in, followed by tremendous business success.
Power to the People in the Business - To learn more about this author, visit Gal Baras's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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