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Taking Local Businesses to a New Level with Smart Devices!

Guest post by: Clarissa Leary

Article Overview: Have you ever wondered what the statistics are on Local Businesses Advertising in today's information age. It's astounding; let me give you some information that may help you in your Business.

Taking Local Businesses to a New Level with Smart Devices!

Have you ever wondered what the statistics are on Local Businesses Advertising in today's information age.

It's astounding; let me give you some information that may help you in your Business.

Firstly what are the statistics saying:

Today's Business Owners are faced with enormous problems! WHY?

- Internet Search results are dominated by large corporations

- Business Owners have a lack of knowledge on listings, rankings, campaigns and traffic

- Believe they can't compete on an economical basis

- Business Owners are stuck in the old advertising mediums

Advertising Before the Internet!

- Television

- Phone Directory

- Direct Mail

- Telemarketing

- Print Advertisements (Newspapers)

- Radio

How Times are Rapidly Changing

What do you think is happening to the above Advertising Mediums

- Newspapers Declining

- Television Expensive and not very Affective

- Phone Directory Expensive and Declining Rapidly

- Direct Mail 1% to 2% Yield

- Telemarketing Do Not Call List

- Print Advertisements (Newspapers) Rising Costs and Declining Rapidly

- Email Spam Software

- Radio Expensive and not very Affective

More astounding Statistics!

1 Trillion number of webpages in the world

50% of small business are without a website

78% of households have two or more computers

82% of local searches that result in offline actin

0% without a website presence, you have 0 chance in connecting with local consumers performing online searches

What Local Search uncovers and Why Mobiles!

3% of all 5 to 8 year olds in Australia now have a mobile phone.

There are 11.3 million internet users in Australia

64% of Australian households have internet access

Australians spend 22 hours average online compared to 14 hours average watching television

In most areas of Australia, more than 50% of internet users log on everyday

71% of all American Adults use the Internet.

91% of all Internet users use a search engine to find information.

Over 50% of all purchases are preceded by an internet search.

30% of all search queries contain city, state or postcode.

There are 2.6 billion local searches a month.

There are 5 billion plus mobile phone users versus 1.8 billion internet users, plus 51 million of these users have Smart Phones.

There is a fundamental shift in how people are communicating - Internet and Mobiles.

Mobile Phone Text Open Up rates are 95%.

What does this have to do with Your Business! Have you got the message Yet! Or do you need more Statistics!

73% of new Mobile phone buyers report that text messaging is the most important feature on their phone.

The typical mobile phone user now sends more text messages than calls.

Generation Y and Z consider email out dated!

You can purchase traffic for .02 a click!

The next step for mobile phones is the Credit Card on your Phone!

Now that I have bombarded you with the Statistics, can you see now that Local Business need to be smart and start advertising in the updated mediums that consumers are using. Having NO website is not good practise; you can't survive in these times.

Questions you should be thinking about!

Having a website isn't enough!

How do people find the website?

How do you drive traffic to your website?

Are you satisfied with your current website presence?

How can I get more customers to my business?

You can go and purchase Services from Search Engine Optimisation Companies to provide you with strategies to help you, but they are just too EXPENSIVE for most Local Businesses!

Take a breath!

There are easier ways to learn how to get your business listed and seen on the internet and with smart devices!

* Google Listings including Maps and Places

* Google have a number of services available that can help in your business like analytics, adwords, adsense, wonder wheel and more, use these services to help you, that's why google gives these to you and most are Free

* Local Diretory Listings, get your business seen on these directories.

* List with Yahoo and Bing and other major Search Engine companies

* Use QR Codes for your website and specials

* Use Social Networking to your advantage, give people information on your business, advertise on the social networking sites, give away products, ask questions or run a survey or competition

* Check your keywords that you are using on your website

* If you are setting up a new website, use Wordpress, it's free, ranked well by Google and is easy to use

* Use Citations

* Setup a Client Database and keep in contact with your clients through the internet and mobile phone

* Setup your website to be mobile phone friendly

* Use reviews sites and add reviews to your website

By using the simple strategies above you are connecting with your clients on a more personal level and using systems that they want to use, plus these are all FREE.

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Article Tags: business kit, connect business owners to clients, internet marketing, SEO, Smart devices, traffic, website developer



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