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2 Parts of a Facebook Marketing Strategy for Your Business

Guest post by: Donna L. Ward

Article Overview: You know that Facebook has been all the rage for quite a while now! A lot of people are creating content, interacting in social space (commenting, contributing, etc). Indeed, Facebook now has over 500 million active users. If you're in business online or brick and mortar, those numbers probably have you drooling right now. Just think - 500 million users all gathered in one place. And best of all, they tend to be organized according to their interests (i.e., by niche). What good is that to you? Well, if you don't know, we really need get you some sales and marketing training! Which brings us to the million-dollar question: How do you tap into this pool of prospects for maximum profits

2 Parts of a Facebook Marketing Strategy for Your Business

You know that Facebook has been all the rage for quite a while now! A lot of people are creating content, interacting in social space (commenting, contributing, etc). Indeed, Facebook now has over 500 million active users. If you're in business online or brick and mortar, those numbers probably have you drooling right now.

Just think - 500 million users all gathered in one place. And best of all, they tend to be organized according to their interests (i.e., by niche). What good is that to you? Well, if you don't know, we really need get you some sales and marketing training!

Which brings us to the million-dollar question:

• How do you tap into this pool of prospects for maximum profits?

You can build a responsive mailing list using Facebook, including:

1. Selecting a Strategy - You can find out the best way to tap into Facebook for maximum fun and profits! That is why there are Small Business and Entrepreneur Coaches to mentor you and help you leverage your marketing:

• === Do you have a product to sell that you can really get behind? Creating products of your own... whether you're building an affiliate business, or you have a somewhat traditional business and you're looking to expand using the Internet.

How do you do this? Maybe you've been writing articles, already have a blog and then you created an e-book product from this. Maybe you've created something that was somewhat more challenging. This is developing your personal business brand - the one thing that differentiates you - aligned with your values and business model/plan.

2. Setting Up Your Business ‘Like' Page - There is a quick and easy way to set up your Page and add an email subscription form. I have actually done this for a 'rockstar' entrepreneur - she was very pleased and excited with the new opt-in welcome - helping to gather a few more to her list.

• Sharing Your Business ‘Like' Page With the World - You'll want to learn how to get all the eager traffic you need to build a big mailing list.

Ok - So, how does creating products aligned with your values and strengths (your business model/plan) have anything to do with attracting fans to your Business Page... and building your ‘raving fans' base???

Success in your Business is 90% Preparation. Set things up beforehand so when you do your marketing, prospects flow through your sales and marketing funnel.

• If you haven't prepared your "marketing funnel", helping your clients to easily flow through your funnel, then you are likely working way too hard with minimal results.

Prepare to succeed and keep focused on what matters to ensure it.

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Article Tags: business strategy, facebook business page, social media
Referred by: http://www.jeneth.com



Related Forum Posts
Facebook and Business - While on the Elevator today I read that MySpace and Facebook are surpassing adult-sites in traffic volumes - just thought that was interesting fact. As far as your business is concerned I think that having a Facebook account is viable as long as you keep it business and the most important thing to increase your traffic would be to link up with people well-known in your business-circle. e.g. if your were in the Marketing Business Circle I would link up with people like Dan Kennedy, Mike Filsame, Yanik Silver etc. People linked up with them will now start pouring into your content.
Book: Secrets of Six Figure Women - Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life Barbara Stanny, 2002 Jacket: Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success. Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common: 1) a profit motive 2) Audacity 3) REslience 4) Encouragement 5) Self-awareness 6) Non-attachment 7) Financial knowhow She amplifies on these in the book itself. Table of Contents Intro: Welcome to the era of the six-figure woman 1. The Queen in the Countinghouse 2. The Lowdown on low earners 3. Raising the bar 4. Strategy 1: The Declaration of Intention 5. Strategy 2: Letting go of the ledge 6. Strategy 3: Get in the Game 7. Strategy 4: Speak Up 8. Strategy 5: The Stretch 9. Strategy 6: Seek Support 10. Strategy 7: Obey the rules of money 11. Claiming our power Appendces: Resources and websites Tips for getting out of dent Investing Basics: Wealthbuilding 101
Re: Twitter vs Facebook - I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.) You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
Re: Social Media Marketing - Corporate Vs. Small Business - Hi Jeff, A technique that I consider to be "Social Media Marketing" would be when a brand creates a profile on Facebook and then begins adding people they found in related groups as "friends". For instance, Prince Tennis requested to become friends with me because they saw that I had joined a Facebook group supporting their products. By adding me and other consumers as friends on their Facebook profile, Prince Tennis is able to market directly to its target audience. I've also seen record labels do the same for their music artists.
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business


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