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Business Secret

Guest post by: Donna L. Ward

Article Overview: Do you find that marketing used to be easier? Yet, you still can double your business, sometimes in just 6 months or less! So what can you do? This brave new marketing world can be exasperating. But, it can be made easier by you. What is the small business secret that will make it all more effective and easier?

Free Download - Communicate Value: Win the Sale By Donna L. Ward
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Business Secret

Do you find that marketing used to be easier?

Yet, you still can double your business, sometimes in just 6 months or less!

What is this small business secret?

You can and still need to do outbound marketing. Which is offline marketing, like:

1. Cold calling - warming them up first with valuable direct mail and email content.

2. Trade shows - always bring a notebook to get their information. And, then follow-up before they forget who you are.

3. Advertising - Locally - We still use the newspaper and give fliers to businesses and even our neighbors. I have attained large sales just from putting my fliers at the Post Office bulletin board.

4. Direct Mail - Doing this consistently to a targeted area builds your brand.

  • And, sending letters and post cards with valuable free information keeps you on top of their mind. This still works!


It is always about getting your clients' attention rather offline or online.

Online, or inbound marketing, is familiar to most of us reading this. It includes:

1. Blogging - giving valuable content of interest to your visitors. so that they will opt in to your list and build your database.

2. Social Media - Tweeting, Facebook, LinkedIn - building relationships

3. Email Marketing - consistent nurturing

4. Article Marketing

5. Training calls, tele-interview, JV Partners, Tele-summits

6. SEO, link backs, indexing, pinging, optimizing key word effects, and a bunch of other new ideas that are really great!

These tactics all seem disconnected from each other at times.

You have this site for one thing, this mailing to do to help promote interest, that platform for this, and this great program that will do whatever. And there can be so many things to get done and figure out that it seems like it would take a brain surgeon to figure it out, plus an extra 30+ hours a week to get it all done and continue to have learning time for your own business.

So what do you do? This brave new marketing world can be exasperating. But, it can be made easier by you.

What is the small business secret that will make it all more effective and easier?
  • You and your calendar are the small business secret - you have to be the action taker to make it happen! Take the steps I have listed above and get into a real system of success secrets using your calendar!


You have to have your own "routine", and you know I love systems. You need to have something you can follow each day of the week, each week of the month, each month of the year. When you have a schedule that you can follow, you'll almost certainly become more productive AND effective in your efforts because you are working towards completing tasks that will be effective and useful in building your business and client revenue.

One of the easiest ways to get connected and run a small business more smoothly is to set aside each day for a specific set of actions important to your business.

How can you literally doubled your business in 6 months? Your calendar is a working business tool and this is where you use it.

You note on your calendar what you expect to do on that day! Call 2 clients a day, send out that email marketing note every other day, post 3 times a week on the same day, send out follow-up notes to specific clients on certain days marked on your calendar.

You got it?

Now all you have to do is take the action steps and you can double your business sooner than you think! Start NOW.

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Article Tags: business secret, database, offline marketing, online marketing, small business secret
Referred by: http://www.jeneth.com

About the Author: Donna L. Ward
RSS for Donna L.'s articles - Visit Donna L.'s website

Donna Ward, BSBM, Certified Business Mentor and Client Diva, simplifies client visibility and relationships for small businesses, and solo-preneurs, just starting or established, so they can reach more people, more effectively, in less time. With a specialty in building highly visible businesses with loyal customer fan bases.

And, I now invite you to Claim Your No Cost Business Planning, Strategies, and Savvy Special Report http://www.planningbusinessstrategies.com/ 

If Your New To Marketing Online or Offline... Or You're Successful And Want To Take Your Business To A Whole New Level...then claim your copy now.

Helping you attract more clients, utilize systems marketing, direct sales, online and offline, and media to communicate your authentic business vision.


Click here to visit Donna L.'s website
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