Tweet

Twitter Business

Guest post by: Donna L. Ward

Article Overview: I have heard it said that Twitter is one of the most important sites, arguing that it is the next Google - not Facebook. Well - it will be fun to watch! In the meantime, you need to get on board the Twitter stream, stick your toe in and feel the water temp - read, write and connect - to help your business grow. So you can instantly connect to what's most important to you and your business. Follow your friends, experts and keep up with what is being talked about in your areas of interest and business!

Twitter Business

I have heard it said that Twitter is one of the most important sites, arguing that it is the next Google - not Facebook. Well - it will be fun to watch! In the meantime, you need to get on board the Twitter stream, stick your toe in and feel the water temp - read, write and connect - to help your business grow.

4 Key Points to check out:

1. Your Profile and Landing Page - why is this important? Well, first impressions? What do people see when they come to your page?

• Introduce yourself with an abbreviated intro with a link to your moredetailed 'About' page on your business site. Also, if you can, add your Facebook link, here.

You want people to know what your business is and how to connect with you.

2. Why would someone want to connect with you?

• Put that in your profile. We all are building relationships, like nurturing a flower - attention to present and future business contacts, connections with possible JVs, or maybe you'll be offered an interview by someone. Could you ask someone to be a Guest Blogger at your blog, or if you can interview them? These are just a couple of ways to increase your list / database of prospective, targeted clients.

Do you see what we are trying to accomplish here? If you do understand, then broaden your goals and narrow your target.

-- It's amazing to me, that I still see many Twitter profiles with no business site info and lots of times with hardly any contacts. Well, I can understand not having many contacts - most people, and I was guilty until recently, don't pay much attention to their emails from Twitter. That's why your own Social Media system can correct this!

3. Do you have your own lists that you are involved in?

• Twitter lists is a way to organize the people you're following on Twitter - then you can get a snapshot of the things those users are saying by viewing that list's page, or find new people.

You can decide if a list is interesting enough to look at daily, weekly, etc. And, make connections and get conversations going.

4. Respond as you would to a friend or client.

• A lot of times I will send a commenting note, not a sales note, and never receive anything back. What's that all about? Here again, people are forgetting relationship building. Someone is reaching out to them - like a phone call not being returned. Would you not answer or return a call in your business?

So you can instantly connect to what's most important to you and your business. Follow your friends, experts and keep up with what is being talked about in your areas of interest and business!

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Article Tags: building lists, database relationships, twitter business, Twitter lists, Twitter Points
Referred by: http://www.jeneth.com



Related Forum Posts
Re: Twitter vs Facebook - I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.) You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products? - How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
Re: Social Media Works If You Do It Right... - Hi Michelle, Ah, but it seems hashtags are still being used by a lot of people - including Twitter! So I would still use them for your keywords. It's just that if you are searching for something on Twitter you can either go the #hashtag route, or do a direct search on the Twitter homepage. I guess you could use #hashtags when searching on the Twitter homepage as well! DH


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