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Social Media is Not That Hard to Do!
| Guest post by: Maria Carlton |
Article Overview: How long will it take before you commit some time to figuring this out? Your business really does depend on it. No longer a question of 'if' but 'when', your marketing will benefit hugely from understanding how the world of online and offline marketing has changed. Don't get left behind.
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Free Download - So-called Social Media Experts Who Suck! By Maria Carlton |
Social Media is Not That Hard to Do!
I am constantly meeting people who say that they can't quite get their heads around Facebook or Twitter yet and think it's only for people with too much time on their hands. But the reality is, there is a whole side to social media sites for business that really is becoming a critically important consideration in any marketing strategy, for any company from any industry. It wasn't that long ago you could have said that just about anyone except 'hairdressers and butchers' should be online. Now, even those relatively less obvious industries are picking up on the need to have their services and products exposed to a greater range of (online) customers.
Just to give you an example, some hairdressers are doing great things with their text and tweet marketing, and local butchers have the means of providing information about specials and posting good cooking ideas are great marketing opportunities too. So - is it that hard to get into?
No.
Even I can do it - and not long ago my kids would have laughed and told anyone who'd listen that I still have trouble tuning the TV and programming my phone. And that really is my point. If I can do it, just about anyone can. I started by attending a 2 hour workshop, with Linda Coles, who walked me through Twitter, linked in and blogging using Wordpress, then off I went, with just a few ideas, some time set aside to play with it all and I started to learn a little bit at a time. That's the trick to it - you have to be prepared to spend time playing in this place.
Figure out what you can and can't learn by your self and then start asking the experts for their help in the areas you need to learn more about. After less than 12 months, I'm tweeting, blogging, facebooking and have just set up a very comprehensive online community site too. Like I said - if I can do this, ANYone can.
This is about marketing. It's first and foremost about getting a name out to the market that I want to do business with and establishing and then maintaining a reputation for doing what I do that is of value to my target market. And it's effective for anyone who wants to do this, and do it well. Any retailer, service provider and professional expert needs to know about using this medium as a major part of their marketing strategy. And I encourage anyone to start by attending a basic workshop, and then play with the tools. It's so much easier than many of us might think when its all new and daunting. But well worth the effort. And the best part is, it only takes a couple of hours a week to be effective in social media.
So what are you waiting for? Just start - you'll be amazed and delighted with where this media option takes you.
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Article Tags: maria carlton, online marketing, social media marketing, Understanding basic social media
Referred by: http://www.ianberry.au.com
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About the Author: Maria Carlton RSS for Maria's articles - Visit Maria's website Click here to visit Maria's website   Your Phrase that Pays Socalled Social Media Experts Who Suck Overcoming Imposter Syndrome Webinars the Good Bad and the Interesting Your Rules of Business |
Related Forum Posts
Re: Kevin needs "social glue" ideas
- Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff
Re: Kevin needs "social glue" ideas
- [quote="WebBizIdeas.com":gvtxsu7g]Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff[/quote:gvtxsu7g]
Hi Jeff,
Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas!
- GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though!
Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists.
Overall the new categories are:
- Looking For, Networking and Events
- Review My...
- Social Network and Media
- Brags and Rants
These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts
- Hi Shri,
Thanks for posting this.
I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance
- [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl]
I think that's probably one of the most realistic way to think about it.
There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input.
As for Jennifer,
You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook.
The only way to know is to try it.
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