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Maria Carlton Articles

Guest post by: Maria Carlton

So-called Social Media Experts Who Suck! - Click To Read Article
Social Media experts are doing more harm than good in the business world, by not doing an adequate job of helping clients to understand what does and does not work, and supporting them through using Social Media. Add to this, the fact that ad agencies and web design firms are trying to protect their patch, and may see some of the 'free' elements of Social Media as a threat to their chargeable dollars and so undervalue the effectiveness of SM, or try to do a so-so job just to get the basics sorted, without really working to a strategy.

What Happens When a Publisher Gives Up On You - Click To Read Article
There is a new breed of publisher, favored by many non-fiction writers who want more control over their books and production of them, but also want the benefits of high quality publishing, good marketing and distribution and to work with someone who knows how to take a book through the process of publishing properly. They are called Co-operative publishers, and are highly professional, knowledgeable industry experts. However - many authors are still not understanding the roles of co-operative publishers and in some cases burning their chances of a successful outcome for their books by treating the CoP publisher as little more than a printer or graphic designer working on a brochure. There's a lot more to it than that, and the outcomes for authors is that publishers eventually enable them to just 'self publish' their books.

From Unknown to Well-Known - what it costs to get there - Click To Read Article
The process of becoming 'famous' to your target market takes planning, knowledge and help from some special experts along the way. What you save on from cutting corners on your online and offline marketing, including mistakes made by self publishing a book badly, will be eaten up with redoing things when you realize you need to get smarter at it. It's the costs you bear while coming to that realization in lots opportunities that are the most expensive.

Your Rules of Business - Click To Read Article
Do you have a set of rules that you use in your business, that go beyond just operations? These may or may not be something you'd add to your business plan, but do need to be integrated into your operations. They are the standards, and guidelines for how you do things, to what standard, and why. And hiding behind the position of being 'creative' does not excuse you from having these - in fact, creative type managers and entrepreneurs need these the most!

Are we all just OVERwhelmed? - Click To Read Article
How much time do we really have to spend writing comments, posting on Facebook, and engaging online in discussion groups? When we're busy, this is an area that can end up as not much more than a distraction. However, it's an important part of our marketing and being selective is one way to help ourselves to do this well, and avoid overwhelm. Do you pick and choose carefully how much online time you devote to your marketing and who you'll read, share with, comment on? Or do you default to all or nothing with great regularity?

Your Phrase that Pays - Click To Read Article
Do you have a clever way of saying your key message so that your expertise is clearly understood? For speakers, entrepreneurs, professional experts and authorities, this is an important part of your marketing, and understanding it is really important.

Webinars - the Good, Bad, and the Interesting - Click To Read Article
Have you tried using webinars yet? Whether you are on the delivery or the receiving end of this option for learning, this is an amazing way to save money, time, travel, and still learn great material. Did you know that online learning is overtaking classroom style learning for many institutions around the world? Maybe there's something more to it than you first thought.

Overcoming Imposter Syndrome - Click To Read Article
You know that moment when you feel like you suddenly fluked it, and are waiting for that hand to come up behind you and tap you on the shoulder, followed by a voice that says "you don't really think you can get away with that do you...". It's that moment when you feel like you were caught playing dress ups, and wonder how you even had the audacity to do 'it' at all. There are hundreds of books about Imposter Syndrome, and even online quizzes to see if 'you have it'. I believe that knowing it exists and that it is common for so many of us in this professional experts' industry, is the best way to move past it.

Social Media is Not That Hard to Do! - Click To Read Article
How long will it take before you commit some time to figuring this out? Your business really does depend on it. No longer a question of 'if' but 'when', your marketing will benefit hugely from understanding how the world of online and offline marketing has changed. Don't get left behind.

Top 10 Tips for Finding Blogging Subjects - Click To Read Article
I was asked today how often I blog, and when I replied, 'nearly every day', she asked how I managed to find enough topics to write about so often. So I thought - what a great subject to write about...

Referred by: http://www.ianberry.au.com



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