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5 Easy Tips To Gain New Business

Guest post by: Milly Sonneman

Article Overview: Fed up with spinning your wheels and chasing one system after another? If you’re looking for clarity, focus and hands-on results, use these 5 coaching tips to gain new business-fast.

5 Easy Tips To Gain New Business

Fed up with spinning your wheels and chasing one system after another? If you’re looking for clarity, focus and hands-on results, use these 5 coaching tips to gain new business—fast.

There’s a lot of great tips out there for presenting, selling and winning new business. But sometimes…it just feels like you’re chasing your tail trying one thing after another. How can you land on something that works…and yields repeatable success?

My coaching clients often ask me for tips to gain new business. When we sit side-by-side, we brainstorm specific actions that build on individual strengths. While we can’t dive into such detail in this post, here are 5 essentials that consistently attract new business.

Tip 1. Be Authentic

Much like dating…be yourself from the first encounter. Speak openly and naturally so that clients understand your business and your style. If you start out in a genuine and real manner, it’s easy to keep going.

Authenticity is your strongest asset. Why? Because there’s only one you. When prospects and clients get to know you…they’ll rely on your open and honest style.

Tip 2. Use Your Strengths

Last week I coached a gentleman who was terrific with metaphors. He was off the chart in coming up with stories, examples and anecdotes. But he was trying to present dry data without any emotion. Guess what my advice was?

Use your strengths. There are plenty of people who would give an arm and a leg to whip up metaphors so quickly and easily. Go with that.

Now of course, if your strength lies somewhere else—use that. If you’re a wizard at the whiteboard, grab a marker and show your sketches. If you’re a master at words, spell out your message so everyone gets it.

Tip 3. Simplify Complex Stuff

Life can be complicated. Business solutions are often complex. But your presentation must be simple. Simplify complex concepts, processes and procedures.

Make the complex stuff—simple.

The fastest way to do this? Show a single sketch. Draw while the audience watches. Keep it profoundly simple to draw and simple to understand. Oh. One more thing. A simple drawing on one page sends a message to your clients and prospects. It sings out: “we make the complex stuff simple.”

Who doesn’t want more of that?

Tip 4. Show A Compelling Story

There’s no shortage of data. But there is a drought on powerful stories. Why are stories so important? They are easy to understand, easy to get…and easy to retell.

The best story of all? One you can tell and show with a visual sketch. My clients always love stories that combine Tip 3 and Tip 4. Here’s a few examples:

• 3 Steps To Success

Show three steps and fill in the blanks while you draw the story.

• Before and After

A classic. Show before and after photos or icons.

• The Big Aha!

Show the shocking fact, quote or statistic.

By keeping your story simple and easy to understand, your clients and prospects instantly get the point.

Tip 5. Connect The Dots

You wouldn’t believe how many people forget this tip. It’s easy to understand, really. You’re immersed in your presentation and business value. You know your data inside and out. It’s easy to forget that your clients are seeing your presentation for the first time.

Connect the dots. Show how your product, service or solution will add value for your client. Spell it out. Be direct. This isn’t a time to be bashful.

Ready to win results? For the best approach, use these 5 tips to gain new business—fast.

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Article Tags: business presentation skills, online presentation skills training, online presentation training, presentation skills, presentation skills online, presentation skills training, total presentation skills training, total training, whiteboard presentation skills online, whiteboard selling, whiteboard selling online



Related Forum Posts
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: e-Commerce and e-Payment providers - When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant. I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan. To answer your other question, I use Paypal for several reasons: 1. Brand familiarity 2. Easy to use 3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?) 4. Easy to cancel subscriptions On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!
Re: Domain name sugestion - Hi Anelly, Support-Box.com sounds very good to me. Easy and catchy.
Delegating - Good info and interesting list. Easy to see how the authority or power is slowly passed to the person - the secret would be knowing WHEN to move to the next step. I like to avoid people who are stuck at the #1 level. Chris


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