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Boost Your Sales Presentations on a Shoestring Budget

Guest post by: Milly Sonneman

Article Overview: Would low cost creative activities help you get lower-cost leads and more sales? You bet! Find out how to reduce the cost-per-lead, increase effective presentation skills and transform your sales results in these 4 steps for effective presentations.

Boost Your Sales Presentations on a Shoestring Budget

Would low cost creative activities help you get lower-cost leads and more sales? You bet! Find out how to reduce the cost-per-lead, increase effective presentation skills and transform your sales results.

One of the most under-used activities for sales presenters is staring you right in the face. Virtual events.

Sure, I bet you're already hosting virtual events to discuss products, services and solutions. You and your team are working hard: pitching products and sharing tons of data. You're racing against the clock to give "X" number of virtual events per week.

This is not a precise recipe for success.

Instead of giving sales-oriented virtual presentations, shift your focus. Focus on adding value for your customers. Put your customers first and you'll skyrocket results - for pennies.

Consider this: to be highly effective, grow your virtual sales presentation skills in four ways.

1. Be a Thought Leader

Position yourself as a leader in your market. This can be achieved by developing free solutions for troubling problems. For instance, when a client had a big presentation coming up, I helped them brainstorm their story, whiteboard sketches and interaction.

The client gave the presentation and it was blew her audience away.

This naturally led to more work together. By providing help to position my client as a thought leader, I added value and provided thought leadership for her.

A little free leadership goes a long way!

2. Fix A Problem

You know the bug-a-boos your clients struggle with the most. Look there.

For instance, if you are in marketing - offer a tip that helps your clients resolve a troubling issue. This is a core method you can use in any industry and any market.

What's the real big problem your clients want to fix? Help them fix it with checklists, tip-sheets and special reports. The effort you put into creating these items will pay back for years to come.

3. Go The Extra Mile

Take the fix to the next level. Host a free webinar. Explain how to leverage the fix to help your client get more benefit.

Wondering if this will result in business? Absolutely! When you are a thought leader in your field, fixing problems and going out of your way to help people - what do you think happens?

People remember it!

When they need a trusted advisor, a partner, or a strategic vendor, they'll call you. This is a lot more rewarding than pounding the pavement or working the phones.

4. Present To Shine

Present your information, fixes and implementation ideas in new and different ways. Help your client shine when they need to sell this to decision makers in their organization.

This is one of the best creative practices you can take. Help your clients give effective presentations. The fastest way to do this is to give your client easy tools that make them look great.

Consider the profound impact of this. When you make it easy to sell their boss, they look great - and so do you.

In one fell swoop you're building an ally, and guaranteeing that your solutions is marketed effectively to decision makers. Still think this isn't worth your time?

Now, here's how to do this - even on a tiny budget.

Send a one-page map to show how to use your solution in different situations. Send a visual guide that shows the 1-2-3 steps to trouble shoot problems. By helping your clients and prospects present ideas, you are positioning yourself as a valuable colleague.

What do you notice about these tips? They aren't really product or sales-focused. They are customer focused. When you put your customer's needs first, they will remember and they will want to do more business with you.

That's a perfect transformation from pushy sales person to attractive advisor. These low-cost presentation tips work in a troubled economy - but are equally valuable when the economy picks up.

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Article Tags: business presentation, presentation coach, visual story



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