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How To Be A Hero With Presentation Skills Training

Guest post by: Milly Sonneman

Article Overview: Are you the hero when you present in front of people? Are you consistently chosen as the person to open minds and close deals? If you want to be the hero in your business, these 5 tips show you how.

How To Be A Hero With Presentation Skills Training

Are you the hero when you present in front of people? Are you consistently chosen as the person to open minds and close deals? If you want to be the hero in your business, these 5 tips show you how.

In presentation skills training, experts explain exactly the difference between being the best and being the hero. This distinction eludes many professionals. But the distinction is critically important—if you want to achieve top results.

Being the best is something we learn in school. Who doesn’t want to get top grades, get recognition, and be at the top of the class? Yet, when you leave school and start working, being the best may not be your best bet.

Here’s why. Being the best shows that you’re smart, determined and know your subject back to front. But it doesn’t really show that you know what’s important when relating to customers.

Some customers may be put off with a slick, polished performance. They want someone who relates to their real-world problems. They will listen to a sales professional who talks their language—not talks over their heads.

It could be that in your best-intentions effort to be the best, you could be alienating customers.

That’s why it’s helpful to know which presentation skills you need to be a true hero.

Now, in fact…this is a bit of a play on words. And you’ll see why when you read these top 5 tips for effective sales communication.

1. Decide What’s Important

In sales communications, what’s truly important? Is it showing that you’re smart? Is it showing off all you know about your topic or subject matter expertise?

Not likely. When you have the opportunity to be in front of clients—in face or virtually—only one thing matters. Gaining their attention.

Focus your story, visuals, flow and examples on gaining, keeping and guiding their attention.

If you don’t have a clue how to do this, take a presentation skills training. If you have a big pitch coming up and don’t have time for a training, well…follow these core tips, and then take a training.

There simply is no replacement to learning the steps. Once you do, you’ll use them time and again, for years to come.

2. Make Your Customer The Hero

Hard as it may be to give up the spotlight, it is truly in your best interests. Your customer or prospect is the hero…not you.

In your planning, preparation and performance, keep this top of mind.

How can you highlight their interests? How can you appeal to their experience? How can you showcase their knowledge and insights?

Make your client the hero. That’s your job.

3. Select Your Focus

If you ever took a sales communication training, you know what’s next. Select your focus on benefits. Why is this so difficult for most sales professionals…even very experienced ones?

Most likely it’s because we spend all day every day reading about features from the marketing department. We talk to our colleagues and they’re all bouncy about the new features. If you aren’t getting out of the office park or corporate headquarters much…you’re most likely thinking in features.

4. Learn To Make On The Spot Decisions

Often the crucial moments in a sales presentation happen in front of clients. bE ready to make instant choices…and every one follows the same success formula.

It’s a one-two punch combining Tip 3 and Tip 4. Focus on customer benefits…do it on the spot.

If you follow this remedy, expect to see your conversations take off.

5. Keep It Simple

Finally...what is likely the single most important step. Keep your solution simple. Show simple pictures. Speak in simple plain English.

How simple? The simpler…the better.

If you’re serious about being a true sales hero, get in-depth presentation skills training. Start today. But for the rest of the day…use these 5 Tips to get better results in the calls on today’s calendar.

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7 words or less for Structogram - Some "7 words or less" (more or less) for Structogram for your comments: Training to get your message across(6) Secrets to get your message across (6) Training so people will listen to you (7) Helping you get your message across (6) Training to learn to get your message across (8) Communications training for yourself and your team (7)
niche forum categories - I think Kevin just touched on the point that I was going make... and that is developing 'categories' that stick. Sales and Marketing may be too broad for example. However I can almost guarantee you that you would see many more sign-ups if you tailored a category to 'internet marketing' for newbies. I've seen this work on other forums, however, [i:1i903wkn]it can get a little frantic[/i:1i903wkn]... Fine tuning the categories, or expanding the scope should be effective. I think a lot of IM folks are surfing right on by because they're not finding what they're looking for here... Just a few thoughts: Better Blogging Developing Info Products Internet Marketing Presentation Skills More How to's Another point is... a lot of people don't know that they can benefit from participating in forums. The signature links to their site - if they have one - can / should be motivation enough to get more involved. The more internet savvy members that have signatures seem to stick around more... Don't you think?
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Budget. - I believe the biggest barrier is related to budget. Training tends to be a normal practice for a big company. But I have to consider it seriously as an entrepreneur.


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