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How To Get More Customers

Guest post by: Milly Sonneman

Article Overview: Are you tired of struggling to create a world-class business... and spending more than you make each month?

How To Get More Customers

Are you tired of struggling to create a world-class business... and spending more than you make each month?

Many entrepreneurs, small business owners and Internet marketers face this problem. It's tough to break into a market, attract new customers and escape the trap of self-employment: working like crazy but spending more than you make. What's the solution? Find out right now.

If you're not getting the business results you deserve, what is really the problem? It could be you're looking for solutions in the wrong place. You've seen the ‘big guys' do this...and many small businesses make the same fatal mistake.

Extreme cost cutting is the problematic game I'm talking about. Cost cutting-without evaluating the rewards. Sure, it's important to get lean and eliminate fluff. It's essential if you want to run a business like a well-oiled machine.

But there are some areas where cost cutting is foolish. Much like deciding to not fill up your car with gas. It is not only foolish-it's a recipe for disaster.

If you want to present your business solutions and sell your products and services, you need to know how to do it exceptionally well. Investing in presentation skills training is a lot like buying gas for your car.

I don't know how it is where you are. But here in California, the price of gas is going through the roof. Just yesterday, I saw premium gas going for $4.52 a gallon. Ouch.

It makes you think twice. However, is it really worthwhile to drive around, looking for cheaper gas? Is it really reasonable to give up driving because the price of gas makes you angry?

Not likely.

Whether you live where gas is cheaper or more expensive, one thing is certain. You still need to buy gas to fuel your car. The same holds true for fueling your business.

Presentation skills training is often pushed to the side by people who don't really understand the value. It's a technique known as procrastination. (Not the best idea if you want to get top results in your business.)

"I'll get to that next month."

"It's on my wish list."

"I know I should, but..."

You wouldn't treat your car this way. But it's very common to treat learning new skills this way.

This is good news and bad news.

The good news is: when you learn presentation skills you'll gain valuable ground over your competition. They are also procrastinating...so the sooner you get over your own hesitation, the sooner you'll beat them.

The bad news: presentation skills training is easy, fast and remarkably affordable. I know. That's a funny kind of bad news. But it is bad news for snoozers. If you hang out and wait to get the right skills, your competition is already getting exceptional training with unbelievable ease.

The right presentation skills improves how you communicate in business transactions. You learn how to make recommendations that people listen to. You discover how to sell absolutely any products or services-with less effort.

Imagine. Making client presentations with less expense, less stress and less time. And getting the results you may have, up to now, only dreamed of.

So if you're chasing after the next flavor of the month that you just read about online; if you're listening to non- experts for sage business advice; if you're spinning your wheels but not getting the results you need to find out what to do about it...this new online presentation training is for you.

It reveals the hidden key to unlock outrageous success in business presentations...and in attracting new clients.

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Article Tags: entrepreneurs, grow your business, online presentation skills training, presentation skills training, public speaking skills, selfemployement, small business owners



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Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
How to Do Great Marketing with (Amost) No Money - I've given this presentation to CEOs many times. Now i can share it with you. But I cannot because I do not yet have 20 posts. Jeff Ogden, President Find New Customers
Re: Are Business Owners too Old School to be Sold by a blog - [quote:140e27hj]Customers Pick Static Documents over Blog Entries 8 to 1 on Average[/quote:140e27hj] Interesting study. Just as a commenter said on your post... don't call it a blog. I agree.
Re: pitching - Friendliness is closely related to the concept of "permission marketing" as articulated by Seth Godin. The subtitle of his book says it all: "Permission Marketing: Turning Strangers into Friends and Friends into Customers." The old method was "interruption marketing" where you suddenly get an ad in your face whether you want it or not...
20% increase - One of my businesses uses a system to help business owners manage customer relationships and encourage more referrals. I'm finding that this economy is making business owners take a second look at their business and it's assets (aka customers) to see how they can leverage them. Make those Customers (one-time sale) into Clients (repeat sales). I'm finding them more open to having this discussion with me and the results are speaking for itself. Everyone I've worked with so far has seen at least a 20% increase in sales or referrals within 4-6 months all done by managing an existing relationship.


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