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Pump Up Whiteboard Notetaking For Powerful Selling
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| Guest post by: Milly Sonneman |
Article Overview: How do you process information? By taking notes. In traditional classes, we learned to write down everything. But for powerful selling, visual note taking at a whiteboard is much more powerful.
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Free Download - 7 Insider Secrets For Killer Sales Presenting By Milly Sonneman |
Pump Up Whiteboard Notetaking For Powerful Selling
How do you
process information? By taking notes. In traditional classes, we learned to
write down everything. But for powerful selling, visual note taking at a
whiteboard is much more powerful.
Curious how to
pump up your whiteboard note taking? In talking with graphic facilitators,
whiteboard sellers and creative visual story sellers, 5 practices consistently
surface. It doesn’t seem to matter what the topic is. It doesn’t seem to matter
what their expertise or role is.
All that
matters is speaking a fluent visual language—one that is ready to go at a
moment’s notice. If this sounds like fun, believe me…it is a blast.
You might have
to pinch yourself when you’re in front of a serious group of analytical
business folks and you’re mapping things out in pictures and words. And guiding
the conversation to ask the right questions, address concerns and simplify
complex processes.
Unlike classic
note taking, you won’t write down every single word. Instead, you’ll capture
key ideas and illustrate as you go along.
While there is
a huge amount to learn to master the skill of whiteboard selling and impromptu
visual note taking, these 5 top practices will get you started. Instantly.
1. Practice
Like Crazy
Much like
learning a foreign language, practice like crazy. Go wild. Draw, write and
sketch ideas. Map information in different ways. Lists. Clusters. Columns.
Branches.
The more you
practice, the more fluid you’ll become.
2. Rehearse
On Specific Topics
In addition to
general practice, focus on the kinds of topics you’ll be discussing with
customers and prospects. If you’re showing a process flow for working with your
company, sketch it out. If you are detailing frequently asked questions,
practice visuals that make the concepts memorable.
3. Practice
Listening
One of the
least practiced skills is the one you’ll use the most: listening. There are
hundreds of ways to practice listening—and visual note taking. Here are my top
7 favorites:
• Capture
telephone conversations
• Depict a
one-on-one interaction with a friend
• Illustrate
an inspirational talk--live or video
• Translate
the key ideas from a PowerPoint presentation
• Show the
flow of a lecture
• Take visual
notes during a staff meeting
• Create a
whiteboard record of a family discussion
Each of these
‘rehearsals’ helps you develop better listening skills. If you don’t like these
suggestions, come up with your own. Focus on opportunities to learn new
information, translate ideas into pictures and words, and invent on the spot.
4. Build
Speed Skills
While many
graphic designers, cartoonists and visual practitioners prefer to sketch in a
journal or at a drafting table, working with a live audience is a different
animal.
You must be
ready for one thing: speed. Conversation is fast. You won’t have time for tons
of detail, changing your mind, or embellishing what you’ve drawn. In fact, it’s
a less controllable than when you’re sketching in your studio.
Working in
front of an audience is improvisational art. You must come up with ideas—on the
spot. Naturally, this is easier if you’ve been practicing all the steps we’ve
just covered.
The trick here
is to have a storehouse of responses so you can flow with fast input and
unexpected twists and turns.
5. Improvise
Like A Pro
With more
ideas and more options the better. Develop a surplus and you'll feel more
flexible and confident. When you’re drawing at the whiteboard, everyone is
watching. They may have preconceived ideas of what you will do. But truly, it’s
up to you.
You’re
managing the space of the whiteboard. You’re managing the tools, colors and
markers. And you’re managing the depth of detail.
About the only
thing that can go wrong are things that you control. Specifically, your mental
state. By keeping an open mind, non-judgmental attitude, it’s easier to stay in
the flow of conversation.
If working at
the whiteboard for selling, presenting and training sounds appealing to you,
use these 5 tips. You’ll be pleasantly surprised. With a small amount of focus,
practice and rehearsal, you’ll always have ideas ready to go.
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About the Author: Milly Sonneman RSS for Milly's articles - Visit Milly's website Milly Sonneman is a recognized expert in visual language. She is the co-director of Presentation Storyboarding, a leading presentation training firm, and author of the popular guides: Beyond Words and Rainmaker Stories available on Amazon. Milly helps business professionals give winning presentations, through Email Marketing skills trainings at Presentation Storyboarding. You can find out more about our courses or contact Milly through our website at: http://www.presentationstoryboarding.com/ Click here to visit Milly's website Escape Frustration Finding The Best Whiteboard Skills Training 7 Steps To A World Class Team of Whiteboard Sellers Escape Selling FrustrationUse The SIMPLE Cure Wake Up Call Presentation Skills Will Help Your Bottom Line Business Presentations How Boring Are You |
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