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Video Is The New Post Card

Guest post by: Milly Sonneman

Article Overview: Searching for affordable ways to connect with clients and prospects? Look no further. You’re about to learn the fastest way to stay in touch is right at your fingertips.

Video Is The New Post Card

Searching for affordable ways to connect with clients and prospects? Look no further. You’re about to learn the fastest way to stay in touch is right at your fingertips.

First, let’s face the big obstacle that keeps people away from video. Many people hate how they look on camera. Sure, you may notice that you could lose a few pounds. Everyone looks easily 10-pounds heavier on camera. And yes, you might wish you were 10-years younger. But, hey—you’ve got more experience. (If you hate how you look on camera, be sure to work with an executive coach. You’ll learn exactly how to be confident, fearless and poised on video.)

Now, back to video. More and more businesses are looking for affordable ways to stay in front of customers. As it turns out, the answer is right in front of you. Video.

Video is the ideal medium for visual storytelling. Whether you are using it to market a new idea, connect with clients, or communicate with your sales team, video is the way to go.

Market A New Idea

Want to test and market a new idea, product or service? Make a short video and attract attention. Post the video to your website. Send it out to clients. Ask for feedback.

Watch the comments and suggestions roll in.

Connect With Clients

Looking for a way to stay in front of clients? Make a colorful and attractive video. Send it out to your clients. Ask for comments. Include a link to schedule an appointment, or take a next step.

With today’s technology, it’s easy to connect the dots and help clients conveniently take action.

Communicate With Your Sales Team

Need to keep energy up and provide just-in-time training to your sales team? Everyone loves video. Send out fun and interactive tutorials. Include a contest. Up the challenge to encourage participation from all team members.

Using videos is well…an obvious choice for successful businesses.

Now, let’s look at the details so you can guarantee success.

Remember paper post-cards? Well, it’s safe to say that video is the new post card. It’s the perfect tool to grab attention, connect with clients and prospects and stand out in a crowd.

While you’re exploring new options for video keep just these 4 tips in mind.

Precise

Be precise and brief. Keep the viewer in mind. While you may have many things you’d like to cover, focus on a single message. Just like on a tiny postcard, short and focused messages are the best bet for video.

Organized

Stay organized. Show the big important ideas first. Your audience is busy and may not watch your entire video…unless it is focused, organized and a lot of fun.

Show and Tell

Be innovative in planning and performing in your video. Show ideas with pictures, props and examples. Tell in exact words why these ideas will make a difference for your client.

Track Results

Testing and tracking is the only way to know what works best. Test out new ideas. Then, track responses. For example, we sent out a hand-illustrated 1-minute video to busy training directors.

The video included hand drawn images and a simple story. A frazzled overloaded person learned the secret for staying stress free. What happened when we sent this out to crazy-busy decision makers?

We got a 48% response rate. Hmmm…that visual storytelling stuff really works.

What do these four steps spell? POST. In today’s fast-paced market, it’s all about gaining attention. That’s why it’s all about video. Video is the new post card.

Ready to win results? Are you giving exceptional presentations with video to boost your business?

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Article Tags: business presentation skills, online presentation skills training, online presentation training, presentation skills, presentation skills online, presentation skills training, total presentation skills training, total training, whiteboard presentation skills online, whiteboard selling, whiteboard selling online



Related Forum Posts
Dramatized the product - Tough one... It's going to have t be a mix of different media. 1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print 2. Somehow I believe there will have to be Video of it being "dramatized" 3. People of influence will have to support or sponsor the product. just some that came to mind..
Re: How do you earn trust with an online business? - Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives. This can be done via Video (hot right now), basic text, audio etc. I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
Re: How to Use Twitter to Market Products? - Twitter is very useful for sales and marketing especially for the promotion of products and services. Do the following while active on Twitter:- 1. Follow the people having same interest 2. Post Unique and eye catching content 3. Post Images 4. Take your user name as your favorite product name or brand name. 5. Re tweet, replies and make favorite the posts 6. Create list of people interacting with you 7. Try to active at least 5 day a week.
Re: Twiiter an sales - Twitter is very useful for sales and marketing specially for the promotion of products and services. Do the following while active on Twitter:- 1. Follow the people having same interest 2. Post Unique and eye catching content 3. Post Images 4. Take your user name as your favorite product name or brand name. 5. Re tweet, replies and make favorite the posts 6. Create list of people interacting with you 7. Try to active at least 5 day a week.
Re: Social Media Marketing - For B2B Products & Services - Great Post!! I also agreed that because now days you can increase traffic through social media site Facebook and twitter. When you are creating a Facebook fan page, create attractive welcome page and add as many friends as you can then communicate with your friends. Post comment for your friends post like their status etc and just improve your communication and ask them to like your fan page. Run Facebook Applications like network blog and connect it to twitter.


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