Visual Storytelling: An Instant Checklist
Article Overview: Visual storytelling, visual communication is a hot topic in presentation skills training. With more and more professionals looking for tips and tricks. Use this 6-point cheat sheet to get ahead.
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Visual Storytelling: An Instant Checklist
Visual
storytelling, visual communication is a hot topic in presentation skills
training. With more and more professionals looking for tips and tricks.
Use this 6-point cheat sheet to get ahead.
Anyone can
become immediately better at visual storytelling, when armed with a short
checklist. Knowing what to do as well as common pitfalls to avoid helps new
presenters tell visual stories in style.
Use visual
storytelling to generate ideas, build ideas, develop story flow, connect with
teams, and present to audiences. While there is much to learn about producing
images that truly connect with your audience, use these simple tips to get
started.
1. Generate
Ideas
You’ve
captured ideas, doodling on the back of an envelope. Now, do the same thing as
you invent. Use this method to build a robust collection of ideas. Go even
further and do this with a group or team.
2. Explain
A Concept
A lot of
concepts, processes and systems are complicated. That’s why your visual story
must be simple.
3. Present
With Impact
Show and tell
your solution. Show a picture…tell a story. Draw an example, add details on the
spot. Adjust your visual diagram with input from your clients. See, this is the
fast way to build real-time interaction.
4. Organize
In A Snap
Tracking
information and flow of discussion can be awkward—especially if you are relying
exclusively on words.
But with
pictures, diagrams and icons, a whole new world opens up.
Strengthen
your visual storytelling muscle by listening to talks, presentations, and
conversations—organizing information in buckets.
5.
Collaborate Creatively
More and more
teams enjoy using visual storytelling to solve problems, trouble shoot, and
invent solutions. Whether you are part of a project team, sales team, or senior
leadership team, make use of visual storytelling to build a powerful creative
interactions.
6. Sequence
Strategically
Thinking
strategically in business requires focus, creativity and logic. One of the
skills that makes this possible is the ability to sequence information. Working
visually makes it much easier to experiment with the order, progression and
flow of ideas.
This is very
valuable for project planning, strategic planning, and business development.
If you’ve been
noticing the trend towards visual storytelling, now you understand why. It is
the perfect solution to discover ideas, explore solutions and work with
outrageous productivity across teams.
Much of the
discussion about visual communication gets focused on tools. What’s the perfect
tool for the job? Is it built for individual and team use? Is it built for
network ease and sharing?
While many
tools exist and new ones are being developed, I have one personal favorite.
You’re going to laugh. It’s a marker. I guess there’s just something so easy,
familiar and down-to-earth about a plain black marker.
It’s
convenient. It’s cost effective. It works on paper. There are similar models
for whiteboards, dry erase boards and flip charts. Just about everyone has one
or can get a hold of one.
I know. Call
me old fashioned. I just like the way it writes. I like the way drawings look.
And I have a strong preference for the fact that it’s not slick, fancy or
special.
The point here
is: there are very exciting trends in technology. And these enable distance
teams to work together with increasing ease. But even if you don’t have access
to a high-tech tool, you can use visual storytelling in your business.
In my
experience, often the simplest tools are best. When you pick up a pencil or
marker and draw a sketch for an important client… a special moment happens.
You’re not trying to impress him or her. You’re using an everyday tool to share
an innovative idea.
That’s
memorable. That’s different. That stands out as exceptional. You’ve just
learned a hidden secret about presentation
storytelling…simple tools are exceptional.
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How To Build Great Pillar Content For Your Internet Business
- I’ve found that a successful Internet businesses must start with a solid foundation. As I’ve seen, most Internet businesses will integrate a blog onto their website and start to build a solid foundation of pillar content. Pillar content or pillar articles are posts that are written to help a consumer establish what your Internet business is all about.
What Is Pillar Content?
This termed was first coined by a famous blogger called Yaro Starak at his website Entrepreneur’s Journey. Yaro provides the following detailed definition:
“A pillar is blog content, usually an article, which does some very important things:
* It will bring in a rush of new readers and backlinks (other sites linking to your blog).
* It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog.
* Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it).
* You can list it in a separate area (like an articles page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated.
* It is not time dependent, so in twelve months’ time it will still be relevant and popular.”
Why Is Pillar Content Important?
Looking at the bigger picture, pillar content is your foundation of your Internet business as it will continue to bring consumers and readers to your website. You may think that just having a product or service to sell is all that’s needed to run a successful business. Not quite so. Consumers today are very hungry for information and want to know more about your business. Therefore providing pillar content relating to your products or services can add value for your consumers and generate more sales for you.
For example, if I were selling a watch online and it had a description and listed features, it may not be enough for a consumer to purchase the watch from my site. Reason being, most people would want to read reviews from others who have purchased this watch and see their feedback. What if I wrote an article about the watch talking about the history and make of it and asked an expert to state their opinion, and had other consumers respond with comments and feedback. Then this would provide social proof and adds value to your product without the consumer leaving your site and spending time looking for more information elsewhere.
Examples Of Pillar Content
Most pillar content articles are longer than 500 words and have lots of practical tips or advice. There are many different forms of pillar content you can create and I have listed some examples below for you to apply to your industry:
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2. Definition Article - defines a term in your industry
3. Present A Theory Or Argument - writing to present some unique thought
4. Release A Significant Resource - a report, podcast, video
5. A “List” Article - it’s very easy to scan and share. Can be a top 10 list or action points
6. Technical Or Visual Guide - a screen capture presentation or how to fix something using a video presentation. It is also a very detailed step by step blueprint on exactly how to complete a task.
Pillars I’ve seen how effective pillar content can be for any Internet business and I recommend you have at least 10 pillar articles on your website before marketing to consumers. That way you’ll provide them with something valuable to read and also gain their interest to come back again. If you can write an article each day using the above examples, then you can build a very strong foundation for your Internet business.
Tyrone Shum
Pillar Article Writer
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