Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog
Share for a Cause











Visual Storytelling: An Instant Checklist

Guest post by: Milly Sonneman

Article Overview: Visual storytelling, visual communication is a hot topic in presentation skills training. With more and more professionals looking for tips and tricks. Use this 6-point cheat sheet to get ahead.

Free Download - 7 Insider Secrets For Killer Sales Presenting By Milly Sonneman
Name: Email:

Visual Storytelling: An Instant Checklist

Visual storytelling, visual communication is a hot topic in presentation skills training. With more and more professionals looking for tips and tricks. Use this 6-point cheat sheet to get ahead.

Anyone can become immediately better at visual storytelling, when armed with a short checklist. Knowing what to do as well as common pitfalls to avoid helps new presenters tell visual stories in style.

Use visual storytelling to generate ideas, build ideas, develop story flow, connect with teams, and present to audiences. While there is much to learn about producing images that truly connect with your audience, use these simple tips to get started.

1. Generate Ideas

You’ve captured ideas, doodling on the back of an envelope. Now, do the same thing as you invent. Use this method to build a robust collection of ideas. Go even further and do this with a group or team.

2. Explain A Concept

A lot of concepts, processes and systems are complicated. That’s why your visual story must be simple.

3. Present With Impact

Show and tell your solution. Show a picture…tell a story. Draw an example, add details on the spot. Adjust your visual diagram with input from your clients. See, this is the fast way to build real-time interaction.

4. Organize In A Snap

Tracking information and flow of discussion can be awkward—especially if you are relying exclusively on words.

But with pictures, diagrams and icons, a whole new world opens up.

Strengthen your visual storytelling muscle by listening to talks, presentations, and conversations—organizing information in buckets.

5. Collaborate Creatively

More and more teams enjoy using visual storytelling to solve problems, trouble shoot, and invent solutions. Whether you are part of a project team, sales team, or senior leadership team, make use of visual storytelling to build a powerful creative interactions.

6. Sequence Strategically

Thinking strategically in business requires focus, creativity and logic. One of the skills that makes this possible is the ability to sequence information. Working visually makes it much easier to experiment with the order, progression and flow of ideas.

This is very valuable for project planning, strategic planning, and business development.

If you’ve been noticing the trend towards visual storytelling, now you understand why. It is the perfect solution to discover ideas, explore solutions and work with outrageous productivity across teams.

Much of the discussion about visual communication gets focused on tools. What’s the perfect tool for the job? Is it built for individual and team use? Is it built for network ease and sharing?

While many tools exist and new ones are being developed, I have one personal favorite. You’re going to laugh. It’s a marker. I guess there’s just something so easy, familiar and down-to-earth about a plain black marker.

It’s convenient. It’s cost effective. It works on paper. There are similar models for whiteboards, dry erase boards and flip charts. Just about everyone has one or can get a hold of one.

I know. Call me old fashioned. I just like the way it writes. I like the way drawings look. And I have a strong preference for the fact that it’s not slick, fancy or special.

The point here is: there are very exciting trends in technology. And these enable distance teams to work together with increasing ease. But even if you don’t have access to a high-tech tool, you can use visual storytelling in your business.

In my experience, often the simplest tools are best. When you pick up a pencil or marker and draw a sketch for an important client… a special moment happens. You’re not trying to impress him or her. You’re using an everyday tool to share an innovative idea.

That’s memorable. That’s different. That stands out as exceptional. You’ve just learned a hidden secret about presentation storytelling…simple tools are exceptional.

Related Articles
  Could You Be The World's Best Visual Storyteller?
  The Art of Storytelling
  How to avoid the 7 deadly sins of business storytelling
  Frustrated With Snoozing Audiences?
  Why The Tomato? How To Win With Storytelling
  Best Storytelling Tips for Marketing Presentations
  How Execs Gain Competitive Advantage With Storytelling
  4-Step Visual Storytelling: How to Build a Story that Connects
  Five Ways to Boost Sales Using Visual Storytelling
  Learn the Latest Best Practices in Business Presenting
  Presentation Round Up - The Good, The Bad and The Ugly
  Watch Out! Your Audience Does Not Want To Hear Your Data
  Help! I Don't Have Time to Learn Presentation Skills
  Present Your Way To The Top: Selling At The Whiteboard
  Visual Storyboarding: Big Lessons From a Little Proposal
  Strategic Internet Marketing
  QA with a Story Guru Jon Hansen A Storied Career Interview
  How To Communicate With Global Partners
  Capture, Share and Collaborate With Visual Communication
  Its 6 AM and I Cant Stop Reading

Home > Business-Coach > Milly Sonneman > Visual Storytelling An Instant Checklist >
Article Tags: business presentation skills, online presentation skills training, online presentation training, presentation skills, presentation skills online, presentation skills training, total presentation skills training, total training, whiteboard presentation skills online, whiteboard selling, whiteboard selling online

About the Author: Milly Sonneman
RSS for Milly's articles - Visit Milly's website

Milly Sonneman is a recognized expert in visual language. She is the co-director of Presentation Storyboarding, a leading presentation training firm, and author of the popular guides: Beyond Words and Rainmaker Stories available on Amazon. Milly helps business professionals give winning presentations, through Email Marketing skills trainings at Presentation Storyboarding. You can find out more about our courses or contact Milly through our website at: http://www.presentationstoryboarding.com/

Click here to visit Milly's website
Dashed Line

More from Milly Sonneman
5 Easy Tips To Gain New Business
Presentation Skills Training Why Is Mona Lisa Smiling
How to Present Your Own Ideas
How To Achieve Global CommunicatingWith Total Confidence
Is Fear of Public Speaking Keeping You Up at Night


Related Forum Posts
Re: What inspires you? Re: What inspires you? - Put a Visual Board of your dream and look at it for 10 days. And see the fun. Another inspiration thing is to have "Constant Positive Affirmations". This really shifts energy towards your goal. Say it in the morning and before bed. Robert
Re: What I Enjoyed Reading This Week - July 29 Re: What I Enjoyed Reading This Week - July 29 - Nice selection - especially as I was able to go through the three that interested me in a 10 minute-dead-slot before dinner time! Persistence = constantly improving and inventing, not banging the same head against the same brick wall! Visual.ly looks really interesting. I'll definitely check it out. I guess you directed us to the seat belt promo for the stunning direction. I have to say, I always wear a seatbelt - except in the back of taxis...
Re: What Keyword research methods do you use? Re: What Keyword research methods do you use? - It's a little outside the box approach, but I use Google's own Instant Search to pull up initial list of keywords. Then I click on each search result to go deeper. I use them something similar to forming Ad Groups for Adwords. If I want to build an authoritative site, and my niche happens to be "dog training", I will build pages for "dog training collars", which will be built on "how to use dog training collars", "dog training collars on amazon". Then start second group, which consists of "dog training schools"... This way, I will be building more authoritative and complete site for "dog training". I will build pages according to the structure I made up for each group, using WordPress. Start building links back to these pages, and over time, I can build a site that harnesses the power of organic search results. I have done this "tedious" process among a few of my sites and they have been proven effective.
Re: Mobile Marketing Re: Mobile Marketing - Top 10 trends in the mobile application in 2012 What is most interesting to us mobile marketers is what lands at # 2 and # 3 spots on his list. "Mobile Search", "location-based services," and also, the place n. # 8 is our favorite of my "mobile advertising." last round after this morning's location based on 1020 funding Placecast poster supports the thesis that when it comes to phones, people expect to be able to discover things around them. That makes sense - after all, what good is a mobile device if you can not access the information you need right now? Gartner reports that location services will be "one of the most disturbing in the coming years." Gartner predicts that the LBS user base of 96 million global growth in 2009 to more than 526 million by 2012. "His value to the user high is the result of its ability to meet a variety of needs, ranging from productivity and fullfillment target social networking and entertainment." Mobile Search, which Gartner says is a fundamental purpose "to drive sales and marketing opportunities in the mobile phone," now just need the user experience. Once "the industry improves the user experience of mobile search to get people back again," Gartner predicts it will be the third most popular application in 2012. Getting to # 8, mobile advertising is no joke. Total spending on mobile advertising in 2008 was $ 530.2 million, which Gartner expects to grow to $ 7.5 billion in 2012. "Mobile advertising is an important way to monetize the mobile Internet content, applications and offering free services to end users. The mobile channel will be used as part of the largest advertising campaigns in various media, including television, radio, print and outdoor, "says Gartner. Here's the full top 10 types of future mobile applications, according to Gartner: 1. Money transfer 2. Location Based Services 3. Mobile Search 4. Mobile Browsing 5. Mobile health monitoring 6. Mobile Payment 7. Near field communication services 8. Mobile Advertising 9. Mobile Instant Messaging
How To Build Great Pillar Content For Your Internet Business How To Build Great Pillar Content For Your Internet Business - I’ve found that a successful Internet businesses must start with a solid foundation. As I’ve seen, most Internet businesses will integrate a blog onto their website and start to build a solid foundation of pillar content. Pillar content or pillar articles are posts that are written to help a consumer establish what your Internet business is all about. What Is Pillar Content? This termed was first coined by a famous blogger called Yaro Starak at his website Entrepreneur’s Journey. Yaro provides the following detailed definition: “A pillar is blog content, usually an article, which does some very important things: * It will bring in a rush of new readers and backlinks (other sites linking to your blog). * It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog. * Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it). * You can list it in a separate area (like an articles page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated. * It is not time dependent, so in twelve months’ time it will still be relevant and popular.” Why Is Pillar Content Important? Looking at the bigger picture, pillar content is your foundation of your Internet business as it will continue to bring consumers and readers to your website. You may think that just having a product or service to sell is all that’s needed to run a successful business. Not quite so. Consumers today are very hungry for information and want to know more about your business. Therefore providing pillar content relating to your products or services can add value for your consumers and generate more sales for you. For example, if I were selling a watch online and it had a description and listed features, it may not be enough for a consumer to purchase the watch from my site. Reason being, most people would want to read reviews from others who have purchased this watch and see their feedback. What if I wrote an article about the watch talking about the history and make of it and asked an expert to state their opinion, and had other consumers respond with comments and feedback. Then this would provide social proof and adds value to your product without the consumer leaving your site and spending time looking for more information elsewhere. Examples Of Pillar Content Most pillar content articles are longer than 500 words and have lots of practical tips or advice. There are many different forms of pillar content you can create and I have listed some examples below for you to apply to your industry: 1. How To Article - shows people how to do a certain task or instructions on building something 2. Definition Article - defines a term in your industry 3. Present A Theory Or Argument - writing to present some unique thought 4. Release A Significant Resource - a report, podcast, video 5. A “List” Article - it’s very easy to scan and share. Can be a top 10 list or action points 6. Technical Or Visual Guide - a screen capture presentation or how to fix something using a video presentation. It is also a very detailed step by step blueprint on exactly how to complete a task. Pillars I’ve seen how effective pillar content can be for any Internet business and I recommend you have at least 10 pillar articles on your website before marketing to consumers. That way you’ll provide them with something valuable to read and also gain their interest to come back again. If you can write an article each day using the above examples, then you can build a very strong foundation for your Internet business. Tyrone Shum Pillar Article Writer


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

How to sell a business

The Biggest Domain Name Myth

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.