---

Guest post by: Jan Marie Dore Become an Author

Tweet

---

---

Some of the work I do with my clients involves mapping out their strategy to add information products to their existing services. If you provide professional services, did you know that it may be hard for you to achieve the kind of financial freedom you might want without having passive income in your business plan?

I have some tips for you today about how you can map out your strategy for a more leveraged business model. I have learned some very good strategies to build a profitable business that I’d like to share with you. These are the steps I took and that you can too to grow your business and leverage your expertise into sources of passive income:

• First, determine your ideal clients and the area you would like to specialize in that you are most experienced and passionate about. Start to carve out a niche for yourself where you can stand out as being very knowledgeable and experienced. One of the best areas to specialize in is something you have experienced and overcome or learned how to manage yourself.



• Next, grow your list and community of people who would like to hear from you on a regular basis. If you have a purpose and passion for your work, you can develop a group of lifetime followers who will sustain your success for years to come.



• Then, map out your passive income marketing funnel. Plan to create several information products that will allow potential clients to get to know you with less work on your part and little risk or cost to them before they try your higher priced services.



• You’ll want to learn about content development to leverage the content you already have from your talks, articles and workshops. Learn the many ways to package your information and sell it online. You can still earn active revenue from delivering your services and offering workshops and seminars, but if you’re like me, the passive sources are a lot more appealing because you can maintain your ideal lifestyle without working so many hours one-on-one or traveling all the time.



• Get into the habit of blocking out time to capture your ideas and writing regularly to develop information products to position yourself as a credible expert.



• Think bigger about your business. Learn to delegate, systematize and automate. Build your team to help you create your ‘information empire’.



• Collaboration is the new business model. Approach joint venture partners and collaborate with others to leverage your expertise into products and programs beyond what you could do on your own.

In this web 2.0 marketing world, it has become almost essential to create information products and coaching programs so that you have sources of passive and leveraged income. That way, you’re selling your ideas, not just your time, and you’re able to make more money than you could charging by the hour.

You can add value for your clients, but you don’t have to be doing it one client at a time. Take advantage of the information economy we’re in to earn passive income and up-level your business profits!

Related Articles

  Passive Income Defined
  Stop Chasing Passive Income!
  Passive Income in a Franchise
  Design Days
  Create Passive Income: Stop Trading Time for Money
  Ways To Earn Passive Online Income In MLM
  Best passive income
  Automated Home Business: Who Automates Them?
  Retire Faster, Retire SOON.
  Easily Transform Your Marketing Efforts into Hundreds or Thousands of Dollars in Residual Passive Income
  Additional Income Opportunity-Working From Your House
  Passive Income Opportunities – How to Make them WORK?
  You Can’t Work Your Way To Wealth
  Is it Possible to Make Passive Income Online?
  The Livin’ is Easy: What Passive Income Is, and How You Can Get Some
  Passive Income Opportunities for Cashflow Club Members
  Earn Money Online with Passive Income along with Niche Website
  Artists Need Multiple Income Streams
  Which of these revenue models is right for you?
  Joint Ventures Create Passive Income

Related Forum Posts

Re: What are your success criteria?
Shy People,
What are your success criteria?
More profile options
Points which are considered in a bank?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Reinventing Yourself as a Manager

Fear Factors in Small Business: Sales & Marketing

SEO Link Popularity and the Home Business Website

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.