Tweet

Seven Key Marketing Strategies for Women Entrepreneurs

Guest post by: Jan Marie Dore

Article Overview: Here are seven key marketing strategies that work best for women entrepreneurs to market yourself and your services. Take action on any one of these items, and watch your business start to grow.

Seven Key Marketing Strategies for Women Entrepreneurs

Women entrepreneurs work with me as their business coach to learn easy marketing systems to grow their small business. Over the years, I have identified the seven strategies that work best to market your small business: 1. Choose a narrow niche to dominate

Your marketing efforts are simplified when you narrow your niche by focusing on a specific target audience and a specialty that's strength for you. Standing out in a small, defined niche is much easier, more effective and more profitable than being one of many in a broad market.

2. Create a powerful, self introduction

Make your self-introduction or marketing message succinct. Say in as few words as possible who you work with, what their main challenge or frustration is, and how you help them solve that problem or achieve their desired results. Then, get the word out, and ask others to spread it for you too.

3. Start a newsletter or blog

You need to get your message in front of your prospects an average of seven to nine times before they will be ready to buy from you. An email newsletter or ezine that's delivered to inboxes is one of the most effective ways to stay in touch with clients and provide value. Blogging is also a good strategy to demonstrate your expertise and get into dialogue with prospects and clients.

4. Write articles to demonstrate your expertise

Marketing with articles will help you stand out and get noticed. Writing and promoting articles that showcase your wisdom and experience can give you lots of free publicity for your business. Write about the latest trends, have an opinion, and take a stand. Let your personality shine through.

5. Offer free talks and small scale seminars

Small seminars are one of the best ways to grow your business and get referrals. Put on your own free talks and paid seminars, or offer them through any of the many organizations looking for speakers that can put you in front of your ideal clients.

6. Expand your network

You need a large network to grow a small business. Develop strategic alliances and ask others to help get the word out for you. Leverage the power of your connections to promote your business.

7. Rewrite your website or blog to focus on keywords

If you don't use targeted keywords at your website or blog, people will never find you through the search engines. Find out which words potential customers are searching on, and sprinkle those words throughout your website copy and your articles.

Take action one at least one of these items, and watch your business grow!

Related Articles
  1.2 Mission Objectives: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  Women Entrepreneurs Are Changing The World
  10.3 Training for existing enterprises: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  4.0 The state of women’s enterprises in Tanzania: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  Franchise Businesses Appeal to Women Entrepreneurs
  8.0 Promotion of women’s entrepreneurship: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  11.1 Recommended actions – business support and information: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  Women Small Business Loans
  Small Business Loans for Women
  Why Online Marketing Is A Good Home-Based Business
  5.4 Inclusion of women in the SME Development Policy: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  1.0 Overview: Gender Entrepreneurship and Competitiveness in Africa, 2007
  High Growth Women Entrepreneurs Poised to Transform Economies
  Women Baby Boomer Entrepreneurs
  1.3 Methodology: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  Loans For Women Business Owners
  Women Business Owners Continue to Thrive
  Stop thinking ROI and start thinking ROW (Return on Women)
  9.2 Barriers to financing women entrepreneurs: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  10.0 Training – business management and technical skills: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005

Article Tags: marketing strategies, marketing strategies for small business, marketing tips, marketing tool, small business advice, small business coaching, small business marketing, small business sales



Related Forum Posts
A ton of Great Women - You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
For all Women Entrepreneurs - Hi everyone, as you probably know by now I've just become a Moderator for this group. I'd like to get to know all the Women Entrepreneurs a little better so can you all post here and let me know who a little about yourselves and what business you are in. Take care, Carol
Fundraising for 3rd world Entrepreneurs - How great to learn that Evan is doing something for Entrepreneurs in Africa! It just makes me even more thankful to be part of this forum! After helping create a new charity for animals in my local community last year, I created a vision for a charity empowering Women Entrepreneurs. It won't happen for a while yet, but I know it is something I will do within the next few years. As we allow ourselves to think bigger, the opportunity to impact people becomes much bigger as well. Does anyone else have a desire to really make a difference in the world through this means?
Women Entrepreneur - I haven't really seen many posts from female entrepreneur's on the site - I know they're out there! C'mon Ladies, speak up - introduce yourselves in this thread, we'd love to have you involved more! Let us know who are top notched Women Entrepreneurs today.
Re: Newbie - Hi Mary, Welcome to the forum and thank you for telling us a little about yourself and your plans which I applaud. As much as I wanted a house pet when I was small, my parents quite rightly decided against it as they were both working and it wouldn’t be fair. You will also have noticed amongst our topics that we have a Women Entrepreneurs section which I hope you will find useful. regards, Mal.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Value of Small Businesses

Mistakes Made by New or Inexperienced Sales Staff

Clues to Increase Sales -- Listen to the Buyer

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.