Six Key Ways to Promote Your Ezine & Grow Your List

Guest post by: Jan Marie Dore
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To Have More, You Need to Be More - By Jan Marie Dore

If you publish a regular newsletter, you know that it's a great way to keep in touch and develop relationships with clients and prospects. My clients tell me that once they have started sending out an ezine, one of their biggest challenges is how to grow their list. A large list can keep your business consistently full with clients. Here are six key ways to promote your ezine and build your subscriber base:

1. Send a Sample Copy

Send a sample copy to everyone in your database - clients, colleagues, and friends. Send out your first, or best, issue announcing your new ezine, and invite them to sign up. Due to SPAM regulations, it's not a good idea to sign anyone up without their permission.

2. Sign-up Form

Have a prominent sign-up form near the top of your home page, and have a sign-up box on every page of your web site. People can enter into your web site at any page, so you want to capture them no matter where they land.

3. Signature Line

Promote your ezine in your signature line. Have a simple description of your newsletter and the benefit to readers in the email signature line at the bottom of all your emails. Include a *call to action* to subscribe to your ezine with a hot link that allows people to sign up directly.

4. Archive Back Issues

Offer a sample issue, or archive back issues at your web site. Many people want to see what they'll be getting before they sign up. They want to see your writing style and to know there will be value to them in subscribing. You might also have a sample issue available by autoresponder.

5. Tell a Friend

Encourage people to pass the word. Have a note in your ezine letting your readers know that you're building your subscriber list. Ask them to pass it along to friends and colleagues who might be interested in your topic. Provide an easy way for people who receive your ezine this way to sign up.

6. Business Cards

Tell people about your ezine on the front or back of your business cards. Let them know why and how they should subscribe. That way, everyone you meet can be potential subscriber.

If you're not currently doing all of the above to promote your ezine, commit to doing at least one thing this week to expand your subscriber base and the reach of your newsletter.

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To Have More, You Need to Be More - By Jan Marie Dore

About the Author: Jan Marie Dore

RSS for Jan Marie's articles - Visit Jan Marie's website
Jan Marie Dore is a business coach and mentor to women entrepreneurs and professionals worldwide who are committed to making a difference in the world. She founded Femalepreneurs.com a coaching and training company that teaches women with a service, an expertise, or a message how to consistently attract more clients, make more money, and have more freedom in their business by leveraging the internet and social media. Learn great ideas to grow your business and income and live a great life on her Blog and chat with her on Facebook. For coaching programs on attracting clients and marketing a professional practice, visit JanMarieDore.com

Click here to visit Jan Marie's website.

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