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Six Key Ways to Promote Your Ezine & Grow Your List

Guest post by: Jan Marie Dore

Article Overview: A large subscriber list can keep your business consistently full with clients. Six key ways to promote your ezine and build your subscriber base.

Six Key Ways to Promote Your Ezine & Grow Your List

If you publish a regular newsletter, you know that it's a great way to keep in touch and develop relationships with clients and prospects. My clients tell me that once they have started sending out an ezine, one of their biggest challenges is how to grow their list. A large list can keep your business consistently full with clients. Here are six key ways to promote your ezine and build your subscriber base:

1. Send a Sample Copy

Send a sample copy to everyone in your database - clients, colleagues, and friends. Send out your first, or best, issue announcing your new ezine, and invite them to sign up. Due to SPAM regulations, it's not a good idea to sign anyone up without their permission.

2. Sign-up Form

Have a prominent sign-up form near the top of your home page, and have a sign-up box on every page of your web site. People can enter into your web site at any page, so you want to capture them no matter where they land.

3. Signature Line

Promote your ezine in your signature line. Have a simple description of your newsletter and the benefit to readers in the email signature line at the bottom of all your emails. Include a *call to action* to subscribe to your ezine with a hot link that allows people to sign up directly.

4. Archive Back Issues

Offer a sample issue, or archive back issues at your web site. Many people want to see what they'll be getting before they sign up. They want to see your writing style and to know there will be value to them in subscribing. You might also have a sample issue available by autoresponder.

5. Tell a Friend

Encourage people to pass the word. Have a note in your ezine letting your readers know that you're building your subscriber list. Ask them to pass it along to friends and colleagues who might be interested in your topic. Provide an easy way for people who receive your ezine this way to sign up.

6. Business Cards

Tell people about your ezine on the front or back of your business cards. Let them know why and how they should subscribe. That way, everyone you meet can be potential subscriber.

If you're not currently doing all of the above to promote your ezine, commit to doing at least one thing this week to expand your subscriber base and the reach of your newsletter.

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Article Tags: marketing strategies, marketing tool, small business advice



Related Forum Posts
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: Online Article Marketing - Free & Done Correctly - hi, i write my articles myself and i submit them to Ezine aritcles.i think 3 articles a week is practical enough for beginners and if possible one article a day.As you get along you can increase the number of articles you write a day.
Re: My 3 best business books - It seems that Napoleon Hill works help a lot of business men. He had done a really good job. I bought Think and Grow Rich many times.
Re: Email autoresponder messages: what delivery intervals? - Sub-lists are primarily created around the products I own. If my list A was about one topic, I will not promote anything to that list about another topic until I first have them opt-in to another list. Example of this is, let's say you were interested in internet marketing and you opted-in to a list for driving traffic (List A). I will not send information about product creation tips to that list unless I first have you opt-in for another list (List B). These two may be close enough so that might not be an issue, but what I find is most internet marketers drive all their promotions to their one and only list they own. So one day, it's about teaching mom-pop offline businesses about marketing, another day about oh let's market on Facebook, next day about, hey I found great product on promoting stuff on Mobile or cell phones, next week, let's talk about Amazon's Kindle, then Pinterest... You get what I mean. If I have to do above, it will be after subscribers decided not to buy any of my own products. Then I will send other promos to that list. But I think by minimum, it's good to create sub-lists for buyers of your own products so that you can send more advanced and higher end items exclusive to that list.
Think and Grow Rich - Hi Moira, What a great post! I completely agree with it and it really is too easy to underestimate those 3 points but once we learn to use them the sky is the limit. I am currently reading Think and Grow Rich by Napolean Hill. Have you read that book?


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