Tweet

Six Secrets To Email Newsletter Success

Guest post by: Jan Marie Dore

Article Overview: An email newsletter is one of the best ways to market your professional services using the Internet. Here are six ways you can keep in touch with prospects and clients who want to create or expand a relationship with you.

Six Secrets To Email Newsletter Success

An email newsletter is one of the best ways to market your professional services using the Internet. It's a great low-cost way to keep in touch with prospects and clients who want to create or expand a relationship with you. Here are six secrets to ensure the success of your email newsletter.

1. Have a compelling subject line for your email message to encourage subscribers to open and read your newsletter.

Ezine publishers often overlook this simple strategy. You've worked hard to write and produce your ezine. It would be a shame if people overlooked reading it because either you didn't identify yourself clearly in the *from* line, or you didn't use a compelling subject line that enticed them to open and read. Try to capture their curiosity or get their attention with your subject line. Also, include the name of your ezine in the subject line of each issue so that readers will recognize that it's from you.

2. Write to a specific target audience.

If you know whom you're writing to and for, you can provide better value. List the specific characteristics of the ideal client that you're writing for. Use language that your target market will relate to, and demonstrate your expertise in solving their key challenges. When you address their main concerns in your newsletter, they feel valued and heard.

3. Write original content that provides solutions to this niche audience.

Solid, original content is an important aspect of a successful ezine. No matter what your area of expertise, write content that your niche audience wants and needs. Write about the solutions to their key issues. Be a resource for your target group. Give them a reason to hire you.

4. Write in a personal manner and conversational tone.

Write as if you were speaking directly to your ideal client. Share your experiences and knowledge when writing your ezine. Use the word *you* when you write so that the person reading feels as if you are speaking directly to them. Use the person's name if your broadcast system allows you to automate this feature.

5. Write consistently and keep up with a regular schedule.

Frequency of publishing is important. Publish often, but don't overdo it. Anywhere from once a week to once a month is fine. Create an editorial calendar and timeline for yourself with deadlines and topics for the next six months so that you can stay on a schedule. Have a reserve of articles written and ready to go so that if an emergency comes up, you won't miss your deadline. Readers get used to your schedule and notice when an issue is missing.

6. Invite readers to provide feedback, questions, and topic suggestions.

The key to your success online is building relationships with people so that they come to know, like and trust you. Inviting feedback opens up a one-way communication into a two-way conversation. People appreciate the opportunity to give you their opinion or ask a question.

Do any or all of the above, and you will increase the chances of publishing a newsletter that is well received and valued by clients and prospects. Over time, you will have a solid relationship with them as their trusted advisor.

Related Articles
  Tips On How To Create An Email Newsletter
  How to create and send out an email newsletter
  Email Newsletters That Impress
  Work At Home Online Business Idea - Publishing An Email Newsletter
  A Number of Tips to Help You Make an Email Newsletter
  Your Guide To Email Marketing
  Finding Email Newsletter Ideas
  Get better results from email newsletters and promotional emails
  Crafting Your Email Marketing Campaign
  Where to Focus Your Newsletter
  “The Top Ten Benefits Of An E-Newsletter, According To Your Strategic Thinking Business Coach”
  Mail and Email
  Marketing With Newsletters
  How Social is Your Email?
  Your Internet Home Business will Earn Extra Income with These Email Newsletter Tips
  Success Isn't Magic
  What Your Ezine Will Cost
  Should the Print Newsletter Die - And Let Ezines Takeover?
  Top Five Reasons Why Your E-newsletter isn’t Getting Responses
  Should the Print Newsletter Just Die - And Let Ezines Takeover?

Article Tags: small business coaching, small business marketing, small business sales



Related Forum Posts
Web magazine publisher - My duties 1) Research the articles that goes into each of my webzines - science fiction in all media, various sports (Yay, Lady Vols, 8th championship in 2008, by the way!) 2) Write the articles 3) Format and upload them to the web 4) Email and network various contacts to get out the word that new articles are available. 5) Email authors, actors, etc. etc. to see if they want to do interviews. 6) Advertise for more contributors - and then edit and upload their material!
Re: Would you like an EvanCarmichael.com Forum e-newsletter? - Hi Everyone, Thanks for the quick and enthusiastic feedback thus far! Perhaps the EvanCarmichael.com Forum e-Newsletter can be a "tweaked" version of the existing weekly email that's sent to moderators? What do you guys think? Maybe the e-newsletter should be customizable like an RSS feed?
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action). Success - H3 Robert
Try Email Marketing, You Will Get Traffic - Do not try to build links with software!! This is my suggestion. Well, if you want to get traffic, you can try email marketing. It's very efficient. You can use a software for email marketing. I am using iKode Newsletter Server now, and it brings a lot of traffic, if you are interested in this free newsletter software, just google it! Hope to help you and your website!
Re: Email Marketing - Yes, true. What kind of changes happened in Email campaigns except the opt-in? Finding the exact target and reaching them is always a challenge. What new methods can we have to reach the new customers? Thanks Robert


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Selling On Ebay The Good The Bad And The Ugly

Clues to Increase Sales -- Listen to the Buyer

Adjusting Your World

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.