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Ten Writing Tips to Promote Your Business

Guest post by: Jan Marie Dore

Article Overview: If you would like to write to promote your business and are perhaps stuck for inspiration and ideas, here are some tips to get you started. Writing can be a very effective tool for attracting clients and opportunities and growing your business.

Ten Writing Tips to Promote Your Business

Two of the most effective ways to market your professional service business are by speaking and writing. Many professionals speak to groups and offer seminars and workshops, while others choose to promote their business through writing. If you are in this second group of people who like to write to promote your business and are perhaps stuck for inspiration and ideas, here are some tips to get you started. 1. Find inspiration

Ideas are everywhere. Develop the habit of continually gathering ideas and creating an 'idea file' either in a file folder, a notebook, or a computer file.

2. Focus

Creative people often have so many ideas about what they COULD write about, that they never get down to the actual business of writing. Focus on one to three projects at the most. Choose projects that you can bring to completion within three months or so, and focus on completing them before you move on.

3. Write about a topic you really like

Writing can be tedious and difficult at times, especially if you're not excited about your topic. If possible, try to find a subject that you are really enthusiastic about, so that you are motivated to become an expert about it and then share what you have learned with others.

4. Brainstorm your ideas

Whether mentally or on paper, take time to let your creative juices flow. Think of why you are writing and what you want to say. Then mind map your ideas on a blank page, or jot down some notes about what you want to say. For longer written pieces such as books, create a preliminary outline that you can expand on later.

5. Do the research

If you're lacking information, or need to gather some facts in order to make a point, do a little research. The internet is chock full of information right at your fingertips. This may be all you need to find the motivation to start, or to fill in a gap.

6. Write for a specific target market

Take time to think about who you're writing for. What are their needs and specific challenges? Write about solutions to the problems you see your ideal clients repeatedly having, or about the questions they always ask you. Write three key points you want them to know, and then expand on each of these points by writing three sentences, and you'll have an article.

7. Communicate personally with your readers

If you're writing an ezine or an article for online publication, write in a very personal manner to establish trust. Use 'you' when you write so that you are speaking to the person directly. Write clear and simple sentences and keep away from jargon and cliches. Write very short paragraphs to make it easier to read online.

8. Provide valuable information that prospects can use

Writing is a way to demonstrate your expertise and to build your visibility and credibility with your target audience. Share from your own experiences and learning. Write about solutions to the issues that you or your clients are currently experiencing. Help prospective clients see why and how they need the solution you can provide them.

9. Develop the habit of writing

Get into the habit of writing regularly. Block out creative time for your writing on a regular basis, whether 15 minutes to an hour a day, or a full morning or day once a week. Make a commitment to yourself or to a writing partner to write regularly, and stick with it. Over time, you'll develop a nice body of work.

10. Write for the joy of it

Write about what you are really interested in, what you're passionate about. That passion will come through to your readers, and they will be inspired to try something new. They'll connect with what you're saying, and may be so inspired that they'll contact you to find out more.

Writing can be a very effective tool for attracting clients and opportunities and growing your business. It's a great way to provide value and stay in touch with clients.

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Article Tags: marketing strategies, marketing tool, small business advice



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Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Great start, but no finish - My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan
Re: What Do You Outsource Mostly? - Writing, Article Spinning, Backlinking.


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