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Cash Goggles: “It Pays to Play”

Guest post by: Chris Rugh

Article Overview: Remember how in college, the later on it got in the evening, the prettier the women became, and the more daring the dudes got about their plans after college. We called it, beer goggles. The later it got, and the more alcohol consumed, the better the world and its possibilities. Well, I’m convinced the same thing works in business. I call it cash goggles!

Cash Goggles: “It Pays to Play”

To be successful in business, it’s important to remember what worked in college…all night parties!

So, you’re grumbling to your business associates, “I do everything right…by the book, and I just can’t close the deal.” Lighten up, Man…your problem is you don’t know how to party!

This strategy is so important that I’m going to tell you again. Remember how in college, the later it got in the evening, the prettier the women became, and the more daring the dudes got about their plans after college? We called it "beer goggles". The later it got, the better the world and its possibilities.

Well, I’m convinced the same thing works in business. I call it cash goggles! People are more open to making a deal when they are having a rocking good time and they feel as if they have bonded with the person who is making the pitch. Nobody wants to do business with somebody they don’t like.

So here are my strategies for closing the deal:

Party over here! Develop a reputation for being someone who is fun and who knows how to have a good time. Invite your prospects and your leads out for the evening. Show them how to have a good time and that you appreciate them.

Wait for it Sometimes closing the deal just takes time. Most client prospects like to feel as if you want to spend time with them and that you value them. They want that one on one attention. You can’t rush in…make a pitch, and turn ‘em loose. You must cultivate a professional relationship with them and earn their business and their trust. Be patient.

Just Walk Away Having said that, closing a deal takes time. This doesn’t mean you devote all your time and talent to one potential client. Some potential clients are a royal pain in the ass! They are a time drain and they are never satisfied.

Studies show that businesses tend to spend 90% of their time on 10% of their clients. You know who they are, they are unhappy and needy. While the saying is true, “The squeaky wheel gets the grease,” let them go somewhere else. You gotta know when the potential client is toxic and just walk away.

Love ‘em and leave ‘em Be fun to be around and nice to everybody. If you don’t like the person you are dealing with, find another client. Life is too short to suck up to some miserable asshole just to close a deal. Either find a different contact within the company, or go court their competition!

You don’t turn into a pumpkin at midnight! Like I said in the beginning, if you cultivate a relationship with a client and you are having a rocking good time, don’t worry about the hour. Your goal is to spend enough time with the client to have ‘the conversation’ about your product or service. Don’t worry if it takes some beer and some war stories to get you there!

So the next time you are mining for new golden clients, put on your cash goggles and have a party! Be fun, approachable, and friendly. Always keep your eyes open for new deals. The only way to be happy in business is to make money while enjoying your life!

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Article Tags: Beer Goggles, Cash Goggles, Party



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