Planning Helps the Heart Grow Fonder
Planning Helps the Heart Grow Fonder
Copreneurs make a powerful business team. Their special relationship brings a unique synergy to their company. They also face unique pitfalls. It is not an easy task to critique the work of the one you love. The business relationship can easily consume the personal relationship. And then there is the question of how to divvy up the workload.
Being copreneurs ourselves we have faced these pitfalls. We have learnt that a well developed and documented Strategic Action Plan that is used on a daily basis goes a long way to alleviating many of them. It also provides us with something to point to other than each other!
A Strategic Action Plan is a working document that provides the road map to manage and control the growth of the company. It defines the long term measurable objectives for the company and links them to specific actions to be taken in the next year. It is the glue that keeps the partnership together.
It is always assumed that because copreneurs share a very close relationship they also share the same vision for the company. This is not necessarily true and so the first step in the development of the Strategic Action Plan is to clearly define the company’s Mission Statement. There are two kinds of mission statements. The first is a mission statement full of meaningless platitudes; this is easy to develop and quite useless. A real mission statement tells the reader what the company does, who it serves and what sets it apart from the competition. This type of mission statement is very difficult to write but is an essential foundation for the Strategic Action Plan.
The next step in the planning process ensures that the copreneurs have a common vision of where they want their company to go in the future. It is the definition of the company’s long term Objectives. These are the measurable objectives that the partners want the company to achieve in a 3 to 5 year time span. Each objective results in many activities for the coming year and so it is important to restrict the number of objectives; no less than 3 and no more than 6. This does not restrict the growth of the company but it does ensure that the future path is achievable.
Objectives reach out over a long time frame and so they need to be broken down into manageable pieces; these are the Strategies. The Strategies are “what” have to be done in the next year to start closing the gap between the long term Objectives and the present status. A gap analysis is performed on each Objective, from which one or more Strategies are developed.
The final step in the planning process is to break each Strategy down into actions. The resulting Action Plan details “how” the strategies will be accomplished. Each action includes the action statement, the expected deliverable, the person responsible, the start date and the end date. The Action Plan is the agenda for the plan review meetings. It is the tool to manage the company’s progress without the interference of personal emotions. It keeps the partners on track towards the long term objectives.
Throughout the planning process everything is being documented. The final document, the Strategic Action Plan, is the contract between the partners. It confirms that they both agree and understand where they want the company to go and what each must do to get it there. It ensures that when they are at work the business partnership takes precedence over the personal partnership.
Planning Helps the Heart Grow Fonder - To learn more about this author, visit Nick Hughes's Website.
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The world’s oldest form of business partnership is alive and well. In fact it is thriving and growing. It is the business partnership of two people who live together; they are called copreneurs. There are 227,000 Canadian couples who are copreneurs; and that’s not counting the unmarried couples!
Copreneurs make a powerful business team. Their special relationship brings a unique synergy to their company. They also face unique pitfalls. It is not an easy task to critique the work of the one you love. The business relationship can easily consume the personal relationship. And then there is the question of how to divvy up the workload.
Being copreneurs ourselves we have faced these pitfalls. We have learnt that a well developed and documented Strategic Action Plan that is used on a daily basis goes a long way to alleviating many of them. It also provides us with something to point to other than each other!
A Strategic Action Plan is a working document that provides the road map to manage and control the growth of the company. It defines the long term measurable objectives for the company and links them to specific actions to be taken in the next year. It is the glue that keeps the partnership together.
It is always assumed that because copreneurs share a very close relationship they also share the same vision for the company. This is not necessarily true and so the first step in the development of the Strategic Action Plan is to clearly define the company’s Mission Statement. There are two kinds of mission statements. The first is a mission statement full of meaningless platitudes; this is easy to develop and quite useless. A real mission statement tells the reader what the company does, who it serves and what sets it apart from the competition. This type of mission statement is very difficult to write but is an essential foundation for the Strategic Action Plan.
The next step in the planning process ensures that the copreneurs have a common vision of where they want their company to go in the future. It is the definition of the company’s long term Objectives. These are the measurable objectives that the partners want the company to achieve in a 3 to 5 year time span. Each objective results in many activities for the coming year and so it is important to restrict the number of objectives; no less than 3 and no more than 6. This does not restrict the growth of the company but it does ensure that the future path is achievable.
Objectives reach out over a long time frame and so they need to be broken down into manageable pieces; these are the Strategies. The Strategies are “what” have to be done in the next year to start closing the gap between the long term Objectives and the present status. A gap analysis is performed on each Objective, from which one or more Strategies are developed.
The final step in the planning process is to break each Strategy down into actions. The resulting Action Plan details “how” the strategies will be accomplished. Each action includes the action statement, the expected deliverable, the person responsible, the start date and the end date. The Action Plan is the agenda for the plan review meetings. It is the tool to manage the company’s progress without the interference of personal emotions. It keeps the partners on track towards the long term objectives.
Throughout the planning process everything is being documented. The final document, the Strategic Action Plan, is the contract between the partners. It confirms that they both agree and understand where they want the company to go and what each must do to get it there. It ensures that when they are at work the business partnership takes precedence over the personal partnership.
Planning Helps the Heart Grow Fonder - To learn more about this author, visit Nick Hughes's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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