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Guest post by: Riley Cardwell Become an Author

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Most all of us, sooner or later, will be called upon in business to make a presentation.

It might be to a group of executives, a sales force or even a potential client. And today, it is more important than ever before to know how to do just that – present information that is clear, easy to understand and compelling.

And what if you’re looking for employment? Is it any different then? Come to think of it, is there ever really a time in business when it’s not important to be understood by others in a way that is both exciting and enrolling?

Whether you’re looking for work, or in business already, here are five easy steps to ensure that people will listen to what you have to say.

The first ingredient to always have in a presentation is empowerment. Empowerment here simply means that by following the course of action you’re advocating, people will get what they want. Too many people convey information in a presentation, but forget to include addressing empowering others.
In other words, make the message you’re conveying contagious. Make everyone want to act on it, now.

Second, communicate goals. Goals must be statements that are well defined and measurable. For example to increase company revenue by fifteen percent within six months. Or to get half of the employees trained in that new software program the company just purchased by August 31st.

Communicate ambitious and urgent goals. They should be better than people think they are capable of achieving, but not so difficult as to cause people to fail and become demotivated. And by making them urgent, people will want to get started on them now.

Next, be sure to highlight the benefits to your audience of what you’re advocating. This is probably the most important ingredient of all. This is not the time to be timid.

Reach out and touch the emotions of your listener by telling them exactly how they will be better off by following your advice. Speaking in a way that allows them to imagine a course of action that gets them the outcome or result they want is powerful.

Fourth, reach a peak in your presentation. Make it exciting. So many people are simply boring when they speak. Don’t be one of those. Design your talk so that it reaches a climax, just like a good movie or story. Keep your listeners on the edge of their seats. You want them to hang on to your every word.

Finally, always be sure to take your message and break it down to the lowest common denominator. Tell people what it will mean for them on a level that they will immediately understand and also comprehend how it will affect them directly. Without this step, people may understand the benefit for others, but they may not see it the same way for themselves.

Leaving a lasting and powerful impression on people is easier than you might think – and fun. And it will always keep you in demand for more.

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